{"id":733833,"date":"2026-06-17T08:25:21","date_gmt":"2026-06-17T05:25:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns\/"},"modified":"2026-06-17T08:25:21","modified_gmt":"2026-06-17T05:25:21","slug":"google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns\/","title":{"rendered":"Google Ads shifts Demand Gen billing to CPM for some Discover campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c8810a3eeb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c8810a3eeb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns\/#Google_Ads_will_switch_Demand_Gen_campaigns_optimized_for_VTC_on_Discover_from_CPC_to_CPM_billing_starting_July_15\" >Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_will_switch_Demand_Gen_campaigns_optimized_for_VTC_on_Discover_from_CPC_to_CPM_billing_starting_July_15\"><\/span>Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is changing how it charges for certain Demand Gen campaigns on Discover, signaling a closer link between billing models and campaign optimization goals.<\/p>\n<p><strong>What h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened. <\/strong>Google Ads has notified advertisers that Demand Gen campaigns using view-through conversion (VTC) optimization on Discover will move from cost-per-click (CPC) billing to cost-per-thousand impressions (CPM) beginning July 15th.<\/p>\n<p>The change affects a limited number of advertisers and applies only to campaigns with VTC optimization enabled. Advertisers not using VTC optimization will see no change.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"497\" height=\"955\" http: alt=\"Google Demand Gen Billing\" class=\"wp-image-480302\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Demand-Gen-Billing.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"497\" height=\"955\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Demand-Gen-Billing.jpeg\" alt=\"Google Demand Gen Billing\" class=\"wp-image-480302\"><\/figure>\n<\/div>\n<p>The transition will happen automatically, with no action required from advertisers.<\/p>\n<p><strong>Why we care.<\/strong> The change could alter how advertisers evaluate efficiency within Demand Gen campaigns. Campaigns optimized for view-through conversions may see differences in spend pacing, impression volume, and reporting metrics once billing transitions from clicks to impressions.<\/p>\n<p>Advertisers focused primarily on click-driven performance may want to reassess whether VTC optimization remains the right fit for their objectives.<\/p>\n<p><strong>Why Google is making the change<\/strong>. According to Google, the update is designed to better align billing with campaign objectives.<\/p>\n<p>View-through conversions measure actions taken after a user sees an ad but does not click it. Because impressions play a central role in generating those conversions, Google argues that CPM billing more accurately reflects the value being delivered.<\/p>\n<p>The company also says the change will allow its systems to optimize more effectively for view-through conversion goals.<\/p>\n<p><strong>Opt-out option<\/strong>. Advertisers who do not want to transition to CPM billing can opt out by disabling view-through conversion optimization in campaign settings.Doing so will prevent the billing change from taking effect for those campaigns.<\/p>\n<p><strong>The bottom line<\/strong>. Google is tying payment more closely to the behavior its Demand Gen campaigns are designed to optimize for. For advertisers using view-through conversions, impressions\u2014not clicks\u2014will soon become the basis for both optimization and billing on Discover.<\/p>\n<p><strong>First spotted. <\/strong>The update was shared by Adsquire founder, Anthony Higman, who shared the comms he received on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/AnthonyHigman\/status\/2066642708928573707\">X<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsCost per impressionCost per milleGoogleAdSquireAnthony HigmanDemand generationOnline advertisingProfessional BakingSearch engineX<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+7 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-shifts-demand-gen-billing-to-cpm-for-some-discover-campaigns-480300\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15. Google is changing how it charges for certain Demand Gen campaigns on Discover, signaling a closer link between billing models and campaign optimization goals. What happened. Google Ads has notified advertisers that Demand Gen campaigns&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-Demand-Gen-billing.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-733833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=733833"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/733834"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=733833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=733833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=733833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}