{"id":733983,"date":"2026-06-17T23:55:21","date_gmt":"2026-06-17T20:55:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/uk-cma-orders-google-to-explain-how-search-results-are-ranked\/"},"modified":"2026-06-17T23:55:21","modified_gmt":"2026-06-17T20:55:21","slug":"uk-cma-orders-google-to-explain-how-search-results-are-ranked","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/uk-cma-orders-google-to-explain-how-search-results-are-ranked\/","title":{"rendered":"UK CMA orders Google to explain how search results are ranked"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a33741a15f1b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a33741a15f1b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-cma-orders-google-to-explain-how-search-results-are-ranked\/#Plus_Google_is_ordered_to_provide_data_portability_to_some_third-party_services\" >Plus, Google is ordered to provide data portability to some third-party services.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-cma-orders-google-to-explain-how-search-results-are-ranked\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Plus_Google_is_ordered_to_provide_data_portability_to_some_third-party_services\"><\/span>Plus, Google is ordered to provide data portability to some third-party services.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The UK\u2019s Competition and Markets Authority (CMA) has ordered Google not just to give site owners a way to\u00a0opt out of AI Overviews\u00a0but also to explain how the search engine ranks its search results.<\/span> Also, the CMA has ordered Google to allow users to port their search data to certain third-party services.<\/p>\n<p><strong>Transparency on search rankings. <\/strong>The CMA wants Google to \u201cimprove transparency and fairness in how search results are ranked,\u201d and implement this within 6 months.<\/p>\n<p>UK businesses told the CMA that Google\u2019s \u201cranking practices are neither fair nor transparent,\u201d adding \u201cchanges are made without sufficient notice, and when these changes impact their businesses, they do not have effective ways to raise concerns.\u201d  <\/p>\n<p>Technically, yes, we cover Google search updates all the time. Google continues to adjust its ranking algorithms to (1) improve the relevancy of those search results and (2) to remove those who try to manipulate those results.<\/p>\n<p>The CMA added that under this conduct requirement, Google must:<\/p>\n<ul class=\"wp-block-list\">\n<li>Introduce clear processes for businesses to raise concerns about how Google ranks results and have them addressed effectively<\/li>\n<li>Rank \u2018organic\u2019 search results using objective and non-discriminatory criteria (including in AI Overviews but not sponsored results)<\/li>\n<li>Provide greater transparency to businesses about how rankings work and give advance notice of significant changes<\/li>\n<\/ul>\n<p><strong>Data portability. <\/strong>The CMA also wants Google to \u201cAllow users to port their search data to authorized third parties such as rewards platforms or companies offering personalized offers or discount codes\u201d within 3 months.<\/p>\n<p>\u201cThird-party firms are keen to offer people new products and services based on their Google search data but need to be able to access it with confidence. Using this data would allow third parties to offer people more personalized features \u2013 like tailored <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> suggestions, more relevant shopping deals, and rewards (including cashback and discounts),\u201d the CMA wrote.<\/p>\n<p><strong>Why we care. <\/strong>I highly doubt Google will follow these orders, as doing so would put its most prized asset \u2013 the search ranking algorithm \u2013 in its competitors\u2019 hands. It will also show all how rankings work, thus making it easier to manipulate and spam.<\/p>\n<p>The CMA is not the first to ask for this and won\u2019t be the last, but Google will no doubt vigorously fight these orders.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Competition and Markets AuthorityGoogleSearch engine optimizationTransparencyAI OverviewsData portabilitySearch algorithmUnited KingdomUnited States antitrust law<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/uk-cma-orders-google-to-explain-how-search-results-are-ranked-480520\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus, Google is ordered to provide data portability to some third-party services. The UK\u2019s Competition and Markets Authority (CMA) has ordered Google not just to give site owners a way to\u00a0opt out of AI Overviews\u00a0but also to explain how the search engine ranks its search results. Also, the CMA has ordered Google to allow users&#8230;<\/p>\n","protected":false},"author":1,"featured_media":733984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/google-uk-torn-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-733983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=733983"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/733983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/733984"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=733983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=733983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=733983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}