{"id":734277,"date":"2026-06-19T09:30:36","date_gmt":"2026-06-19T06:30:36","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/new-adobe-tool-shows-where-brands-win-and-lose-in-ai-search\/"},"modified":"2026-06-19T09:30:36","modified_gmt":"2026-06-19T06:30:36","slug":"new-adobe-tool-shows-where-brands-win-and-lose-in-ai-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/new-adobe-tool-shows-where-brands-win-and-lose-in-ai-search\/","title":{"rendered":"New Adobe tool shows where brands win and lose in AI search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39432c2838c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39432c2838c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/new-adobe-tool-shows-where-brands-win-and-lose-in-ai-search\/#Backed_by_300_million_AI_prompts_and_Semrush_data_the_platform_tracks_mentions_share_of_voice_and_content_gaps_across_leading_AI_engines\" >Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/new-adobe-tool-shows-where-brands-win-and-lose-in-ai-search\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Backed_by_300_million_AI_prompts_and_Semrush_data_the_platform_tracks_mentions_share_of_voice_and_content_gaps_across_leading_AI_engines\"><\/span>Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces.<\/p>\n<p>Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an agentic AI system designed to simplify customer lifecycle management \u2014 from acquisition and prospect engagement to conversion and long-term loyalty.<\/p>\n<p><strong>AI traffic is exploding. <\/strong>The use of LLMs to identify and research products and services marks a significant shift for both marketers and consumers. Alongside the announcement, Adobe released data showing substantial growth in LLM usage. AI traffic to U.S. retail sites surged 1,324% between October 2024 and May 2026. In the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> sector, AI traffic increased 2,215% over the same period.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe used to get back the same thing (a SERP page with links on it). Now, the answers <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear to be random, but they aren\u2019t at scale. But companies don\u2019t have tools to do it,\u201d Loni Stark, vice president of strategy and product, Adobe, told MarTech.<\/li>\n<\/ul>\n<p><strong>Measuring brand visibility in AI search. <\/strong>Adobe Brand Visibility is Adobe\u2019s first generative engine optimization (GEO) product since its acquisition of Semrush in May. It combines Adobe LLM Optimizer with Semrush\u2019s AI Optimization tool.<\/p>\n<p>Adobe Brand Visibility draws on nearly 300 million real-world AI search prompts, which Adobe says is the largest global database of its kind, helping teams identify which prompts they\u2019re winning or losing.<\/p>\n<p>Combined with Adobe\u2019s first-party signals from owned channels, the platform gives marketers a view of how their brands appear across ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity. Metrics include mention frequency, audience reach, competitive share of voice, and content gaps. AI agents then surface prioritized recommendations, enabling teams to deploy updates quickly and measure their impact directly in the platform.<\/p>\n<p><strong>Competitive intelligence. <\/strong>Adobe Brand Visibility includes competitive brand comparison tools that let marketers benchmark against competitors, identify where their brands are cited, track brand mentions, and analyze historical trends.<\/p>\n<p>The platform also includes SEO intelligence, reflecting the continued importance of SEO fundamentals in AI search visibility. Powered by Semrush data spanning 28.5 billion keywords and 43 trillion backlinks collected over 17 years, it shows where existing search authority should be generating AI citations and where content investments can close gaps across both channels.<\/p>\n<p>There\u2019s still much to learn about how LLMs work and how brands can improve visibility, but Star is confident Adobe is well positioned to lead in this space.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAdobe had owned data. Semrush had data and trends. We don\u2019t have all of the answers, but we have the best data,\u201d Stark said.<\/li>\n<\/ul>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">AdobeGenerative Engine OptimizationLarge language modelSemrushArtificial intelligenceChatGPTMartechMicrosoftMicrosoft CopilotSearch engineSearch engine optimization<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+7 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/adobe-brand-visibility-geo-cx-enterprise-480561\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines. Adobe announced a new solution to help businesses ensure their brands are visible, trusted, and chosen across AI surfaces. Called Adobe Brand Visibility, the product is part of Adobe CX Enterprise, an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":734278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/brand-visibility.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-734277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=734277"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/734278"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=734277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=734277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=734277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}