{"id":734384,"date":"2026-06-19T22:25:19","date_gmt":"2026-06-19T19:25:19","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/"},"modified":"2026-06-19T22:25:19","modified_gmt":"2026-06-19T19:25:19","slug":"laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/","title":{"rendered":"Laura Abreu talks about a client experience that made her quit Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3894c8c2a0b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3894c8c2a0b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Laura_Abreu_shares_how_one_wrong_client_taught_her_lasting_lessons_about_trusting_her_instincts_and_setting_expectations\" >Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#When_your_gut_is_telling_you_something\" >When your gut is telling you something<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Great_marketing_cant_fix_a_weak_business_model\" >Great marketing can\u2019t fix a weak business model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#The_importance_of_market_validation\" >The importance of market validation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Pretty_creative_doesnt_equal_performance\" >Pretty creative doesn\u2019t equal performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#The_emotional_cost_of_a_bad_client\" >The emotional cost of a bad client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Why_expectations_matter\" >Why expectations matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Why_Laura_doesnt_work_with_friends_or_family\" >Why Laura doesn\u2019t work with friends or family<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Reputation_is_more_valuable_than_revenue\" >Reputation is more valuable than revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Common_mistakes_Laura_sees_in_PPC_accounts\" >Common mistakes Laura sees in PPC accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#How_Laura_thinks_marketers_should_use_AI\" >How Laura thinks marketers should use AI<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Laura_Abreu_shares_how_one_wrong_client_taught_her_lasting_lessons_about_trusting_her_instincts_and_setting_expectations\"><\/span>Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/jPO8wOU39SE\" data-id=\"jPO8wOU39SE\" data-query=\"feature=oembed\" data-alt=\"The Client That Made Me Quit Google Ads (For Years) ft Laura Abreu\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The Client That Made Me Quit Google Ads (For Years) ft Laura Abreu\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jPO8wOU39SE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>One of the hardest lessons in PPC has nothing to do with bidding strategies, keywords, or campaign structure. It\u2019s knowing when to walk away from a client.<\/p>\n<p>On a recent episode of PPC Live The Podcast, performance marketing strategist Laura Abreu shared how taking on the wrong client early in her career became one of her most valuable professional lessons.<\/p>\n<h2 id=\"when-your-gut-is-telling-you-something\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_your_gut_is_telling_you_something\"><\/span>When your gut is telling you something<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Laura\u2019s first client was launching an ecommerce store selling beauty products from well-known brands. On the surface, it seemed like a great opportunity, but something felt off.<\/p>\n<p>The products were available elsewhere at the same price, giving customers little reason to buy from an unknown retailer. Despite her concerns, Laura ignored her instincts and accepted the project anyway.<\/p>\n<h2 id=\"great-marketing-cant-fix-a-weak-business-model\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Great_marketing_cant_fix_a_weak_business_model\"><\/span>Great marketing can\u2019t fix a weak business model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The team tried everything. Search campaigns, Meta ads, seasonal offers, product bundles, PR activity, and customer testimonials.<\/p>\n<p>After three months of testing and optimisation, they hadn\u2019t generated a single sale. The issue wasn\u2019t the marketing. The business simply hadn\u2019t established a compelling reason for customers to choose them over established competitors.<\/p>\n<h2 id=\"the-importance-of-market-validation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_importance_of_market_validation\"><\/span>The importance of market validation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many business owners believe hiring a marketer will automatically create growth. In reality, marketing amplifies demand\u2014it doesn\u2019t create it.<\/p>\n<p>Today, Laura asks prospective clients whether they\u2019ve tested the market, generated sales, and gathered customer feedback before investing in advertising. If the foundations aren\u2019t there, paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> won\u2019t solve the problem.<\/p>\n<h2 id=\"pretty-creative-doesnt-equal-performance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pretty_creative_doesnt_equal_performance\"><\/span>Pretty creative doesn\u2019t equal performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest mistakes marketers make is judging creative based on personal preference rather than data.<\/p>\n<p>The team invested heavily in creating beautiful visuals, but attractive creative alone wasn\u2019t enough to drive sales. Customers don\u2019t buy because an ad looks good; they buy because the offer resonates with their needs.<\/p>\n<h2 id=\"the-emotional-cost-of-a-bad-client\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_emotional_cost_of_a_bad_client\"><\/span>The emotional cost of a bad client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The failed project affected Laura far beyond the campaign results. As many marketers do, she tied her self-worth to the outcome.<\/p>\n<p>The experience damaged her confidence so much that she stopped taking PPC clients for a period of time. Looking back, she realised she was carrying responsibility for a business problem that advertising could never have fixed.<\/p>\n<h2 id=\"why-expectations-matter\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_expectations_matter\"><\/span>Why expectations matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One lesson Laura now <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies with every client is setting expectations early and clearly.<\/p>\n<p>Rather than promising immediate growth, she positions advertising as a way to test assumptions, validate demand, and uncover opportunities. This creates more honest conversations and avoids unrealistic expectations from the outset.<\/p>\n<h2 id=\"why-laura-doesnt-work-with-friends-or-family\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Laura_doesnt_work_with_friends_or_family\"><\/span>Why Laura doesn\u2019t work with friends or family<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perhaps the strongest lesson from the experience is a rule she follows to this day: she doesn\u2019t work with friends or family.<\/p>\n<p>Maintaining professional distance allows her to stay objective, make decisions based on data, and avoid the emotional complications that can arise when personal relationships and business become intertwined.<\/p>\n<h2 id=\"reputation-is-more-valuable-than-revenue\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reputation_is_more_valuable_than_revenue\"><\/span>Reputation is more valuable than revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When campaigns don\u2019t go as planned, Laura believes honesty is non-negotiable.<\/p>\n<p>Whether that means admitting mistakes, offering additional support, or refunding fees where appropriate, protecting your reputation is more important than protecting your ego. In an industry built on referrals, trust is everything.<\/p>\n<h2 id=\"common-mistakes-laura-sees-in-ppc-accounts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_mistakes_Laura_sees_in_PPC_accounts\"><\/span>Common mistakes Laura sees in PPC accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having audited accounts across multiple markets, Laura says one of the biggest mistakes marketers make is treating campaigns as \u201cset and forget\u201d assets. She often finds underperforming creatives left running for months, ad copy that hasn\u2019t been refreshed, and winning ads that aren\u2019t being scaled effectively.<\/p>\n<p>She also sees businesses creating unnecessary friction in lead generation campaigns. Long-form copy, overly complex forms, and sending users to external landing pages instead of testing native lead forms can all reduce conversion rates. In her experience, simpler journeys often deliver better results.<\/p>\n<h2 id=\"how-laura-thinks-marketers-should-use-ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Laura_thinks_marketers_should_use_AI\"><\/span>How Laura thinks marketers should use AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Laura sees AI as a powerful tool for automating repetitive tasks rather than replacing marketers. She recommends using it to monitor performance, automate alerts, and streamline workflows so practitioners can spend more time on strategy and client communication.<\/p>\n<p id=\"h-\">At the same time, she warns against relying blindly on AI-generated outputs. Poor-quality ad descriptions and generic messaging can hurt performance, so human oversight remains essential. The marketers who succeed will be those who combine AI efficiency with strong strategic thinking.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Pay-per-clickArtificial intelligenceDigital marketingE-commerceMarketing strategyGoogle AdsMeta<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/laura-abreu-talks-about-a-client-experience-that-made-her-quit-google-ads-480684\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations. One of the hardest lessons in PPC has nothing to do with bidding strategies, keywords, or campaign structure. It\u2019s knowing when to walk away from a client. On a recent episode of PPC Live The Podcast, performance&#8230;<\/p>\n","protected":false},"author":1,"featured_media":734385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/PLTP-Image-2.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-734384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=734384"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/734385"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=734384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=734384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=734384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}