{"id":734815,"date":"2026-06-22T12:35:18","date_gmt":"2026-06-22T09:35:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/inside-karlovy-varys-double-anniversary-visual-identity\/"},"modified":"2026-06-22T12:35:18","modified_gmt":"2026-06-22T09:35:18","slug":"inside-karlovy-varys-double-anniversary-visual-identity","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/inside-karlovy-varys-double-anniversary-visual-identity\/","title":{"rendered":"Inside Karlovy Vary\u2019s Double-Anniversary Visual Identity"},"content":{"rendered":"
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\n\tLast year\u2019s visual identity for the Karlovy Vary International Film Festival (KVIFF) rested on something deceptively simple: an embrace. This year, marking the festival\u2019s double anniversary \u2014 its 60th edition, in the 80th year since its founding \u2014 the design team has rolled out a different image entirely: a red carpet, stretching out in invitation.<\/p>\n

\n\tJonatan Kuna, working alongside Ale\u0161 Najbrt of Prague-based design house Studio Najbrt, is the creative force behind this year\u2019s look, which will turn up everywhere from festival merchandise to the streets of the picturesque Czech spa town during the event itself. When organizers unveiled the design, the duo described it in deliberately open terms: \u201cThe visual has been designed as simply as possible so that it might evoke various associations and interpretations while symbolizing the festival.\u201d<\/p>\n

\n\tTHR<\/em>\u00a0caught up with Kuna and Najbrt to talk through the thinking \u2014 and the history \u2014 behind this year\u2019s KVIFF identity.<\/p>\n

This year\u2019s visual identity for KVIFF is celebrating a double anniversary. What was the inspiration for the red carpet theme<\/a>?
<\/strong>
Kuna<\/strong> We were looking for a motif that would celebrate this year\u2019s anniversary, and our inspiration came from what happens on the red carpet at festivals. We want this year\u2019s festival to be not only for stars and filmmakers, but for all festival visitors and film lovers.

Last year, you had an embrace as a key feature or symbol of the identity. This year, the theme is more abstract. How do you choose between more abstract or more specific subjects, and do you try to switch things up for KVIFF from year to year?\u00a0
<\/strong>
Najbrt<\/strong> Yes. We always try to find a new theme or visual concept. It\u2019s not important to us whether it\u2019s an abstraction, graphic design, or photography. We\u2019re inspired by various themes that don\u2019t necessarily have to be directly connected to film. Sometimes it\u2019s the setting of Karlovy Vary, where the festival takes place, other times it\u2019s broader social<\/a> themes.<\/p>\n

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Has there been a particularly difficult year when it came to creating a visual identity for the festival, and why was that year so challenging?
<\/strong>
Najbrt<\/strong>\u00a0<\/em>It\u2019s challenging every year, because we always start from scratch and don\u2019t want to repeat ourselves, but rather come up with something new. I remember the 49th edition, when we turned the number 49 into a simple drawing of a little pig. The initial reactions were very negative, but during the festival, people began to understand the playfulness and humor, and it became one of the most popular ones.<\/p>\n

\n\tHow did your team choose the exact color of red to use in this year\u2019s visual identity, and how the red would run \u2014 vertically versus horizontally?\u00a0
<\/strong>
Kuna<\/strong>\u00a0We chose a warm red to capture the summer atmosphere of the festival. The red carpet is oriented vertically, so that it leads forward to the festival.<\/p>\n

Is there anything else you would like to share about your work or\u00a0Studio\u00a0Najbrt\u2019s work for the festival visual identity this year or in the past?<\/strong><\/p>\n

Najbrt<\/strong> What\u2019s exceptional is that we\u2019ve been working for the festival for more than 30 years and still have the trust of the festival\u2019s leadership. This is also thanks to the fact that the authors are various graphic designers from our\u00a0studio. We have a strong relationship with film, and that too is connected to our long-standing collaboration.<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Last year\u2019s visual identity for the Karlovy Vary International Film Festival (KVIFF) rested on something deceptively simple: an embrace. This year, marking the festival\u2019s double anniversary \u2014 its 60th edition, in the 80th year since its founding \u2014 the design team has rolled out a different image entirely: a red carpet, stretching out in invitation….<\/p>\n","protected":false},"author":1,"featured_media":734816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2026\/06\/KVIFF-visual-design-2026.jpg?w=979&h=551&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[124783,142695,157301,162688],"class_list":["post-734815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-international","tag-karlovy-vary-international-film-festival","tag-kviff","tag-kviff-2026"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=734815"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/734815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/734816"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=734815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=734815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=734815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}