{"id":735088,"date":"2026-06-23T22:05:23","date_gmt":"2026-06-23T19:05:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-updates-ai-max-reporting-guidance-and-dsa-transition-plans\/"},"modified":"2026-06-23T22:05:23","modified_gmt":"2026-06-23T19:05:23","slug":"google-updates-ai-max-reporting-guidance-and-dsa-transition-plans","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-updates-ai-max-reporting-guidance-and-dsa-transition-plans\/","title":{"rendered":"Google updates AI Max reporting guidance and DSA transition plans"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf6db52cee\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf6db52cee\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-ai-max-reporting-guidance-and-dsa-transition-plans\/#Googles_AI_help_document_update_offers_new_insight_into_the_future_of_AI-powered_Search_campaigns\" >Google&#8217;s AI help document update offers new insight into the future of AI-powered Search campaigns.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-ai-max-reporting-guidance-and-dsa-transition-plans\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_AI_help_document_update_offers_new_insight_into_the_future_of_AI-powered_Search_campaigns\"><\/span>Google&#8217;s AI help document update offers new insight into the future of AI-powered Search campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p id=\"h-google-has-updated-its-ai-max-for-search-reporting-documentation-with-new-guidance-on-performance-reporting-optimization-best-practices-and-a-key-timeline-for-dynamic-search-ads-advertisers\">Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers.<\/p>\n<p>The most notable addition: Google says campaigns using Dynamic Search Ads (DSA) will automatically be upgraded to AI Max beginning in February 2027.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google refreshed its help documentation for AI Max for Search campaigns, expanding reporting guidance and providing more detail on how advertisers should evaluate campaign performance.<\/p>\n<p>The update doesn\u2019t introduce new product features, but it offers insight into how Google wants advertisers to manage and interpret AI Max campaigns going forward.<\/p>\n<p><strong>Why we care. <\/strong>The document update provides an indication yet of Google\u2019s long-term plans for AI Max and the eventual phaseout of Dynamic Search Ads. With automatic DSA upgrades scheduled for February 2027, advertisers have more visibility into how their Search strategies may need to evolve over the next year.<\/p>\n<p><strong>The headline change.<\/strong> Google formally documented the upcoming transition from Dynamic Search Ads to AI Max.<\/p>\n<p>According to the updated help page, campaigns using DSA will be automatically upgraded to AI Max starting in February 2027 as Google works to expand adoption of its AI-powered Search campaign format.<\/p>\n<p><strong>What\u2019s new in reporting:<\/strong> Google added new reporting views that allow advertisers to analyze performance across:<\/p>\n<ul class=\"wp-block-list\">\n<li>Search terms.<\/li>\n<li>Search terms and landing pages from AI Max.<\/li>\n<li>Search terms from Dynamic Search Ads.<\/li>\n<li>Search terms and landing pages from Dynamic Search Ads.<\/li>\n<\/ul>\n<p>The company also clarified that search term reports show where users are directed after clicking an ad and highlighted new options for excluding underperforming search terms or landing pages through negative keywords and negative URLs.<\/p>\n<p><strong><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a> advertisers get new guidance<\/strong>. Google also introduced a new section dedicated to Search Campaigns for Travel.<\/p>\n<p>The documentation explains how reporting consolidates performance data across multiple campaign components into a unified view, helping advertisers evaluate search terms, inventory performance and conversion outcomes.<\/p>\n<p>Travel advertisers can also segment reports by ad format to compare performance across Travel Promotion Ads, Booking Links and Travel Feed-based ads.<\/p>\n<p><strong>A shift in optimization philosophy<\/strong>. The updated best practices place greater emphasis on intent-based targeting rather than strict keyword matching.<\/p>\n<p>Google now advises advertisers to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Focus on conversion goals over keyword relevance.<\/li>\n<li>Review search term and item group performance every one to two weeks.<\/li>\n<li>Use negative keywords sparingly.<\/li>\n<li>Avoid over-filtering traffic that could benefit from AI-driven intent matching.<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16470459?hl=en\">Google\u2019s documentation update<\/a> provides more than reporting guidance\u2014it offers a roadmap for how advertisers should prepare for an AI Max-first future as Dynamic Search Ads move closer to retirement.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleArtificial intelligenceOnline advertisingSearch engine marketing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-updates-ai-max-reporting-guidance-and-dsa-transition-plans-480945\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s AI help document update offers new insight into the future of AI-powered Search campaigns. Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers. The most notable addition: Google says campaigns using Dynamic Search Ads (DSA) will&#8230;<\/p>\n","protected":false},"author":1,"featured_media":735089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/03\/Google-Ads-may-be-over-crediting-your-conversions-A-7-day-test-tells-a-different-story.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-735088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=735088"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/735089"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=735088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=735088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=735088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}