{"id":735346,"date":"2026-06-25T02:30:40","date_gmt":"2026-06-24T23:30:40","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/chatgpt-recommendations-drive-more-brand-website-visits-study\/"},"modified":"2026-06-25T02:30:40","modified_gmt":"2026-06-24T23:30:40","slug":"chatgpt-recommendations-drive-more-brand-website-visits-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-recommendations-drive-more-brand-website-visits-study\/","title":{"rendered":"ChatGPT recommendations drive more brand website visits: Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3cfe14a7ef7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3cfe14a7ef7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-recommendations-drive-more-brand-website-visits-study\/#AI-influenced_visitors_viewed_12_pages_and_spent_118_minutes_on_site_compared_with_65_pages_and_56_minutes_for_others_SimilarWeb_found\" >AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-recommendations-drive-more-brand-website-visits-study\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI-influenced_visitors_viewed_12_pages_and_spent_118_minutes_on_site_compared_with_65_pages_and_56_minutes_for_others_SimilarWeb_found\"><\/span>AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Users who saw a brand recommended by ChatGPT were much more likely to visit that brand\u2019s website within a week, according to Similarweb.<\/p>\n<p><strong>What h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened. <\/strong>Users were 2.5 times more likely, on average, to visit an AI-recommended brand than a direct competitor, based on Similarweb\u2019s study of U.S. desktop behavior across finance, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, and beauty.<\/p>\n<ul class=\"wp-block-list\">\n<li>Similarweb tracked users who asked ChatGPT industry-relevant questions, received a specific brand recommendation, and then visited either that brand\u2019s website or a competitor\u2019s site within seven days.<\/li>\n<li>The study excluded users who had visited the brand\u2019s site in the prior four weeks or named the brand in their prompt.<\/li>\n<\/ul>\n<p><strong>Recommendations shifted traffic<\/strong>. The pattern appeared across all three industries:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Finance:<\/strong> After an American Express recommendation, 7.2% of users visited American Express, compared with 3.1% who visited Capital One. After a Capital One recommendation, 14.2% visited Capital One, compared with 3.8% who visited American Express.<\/li>\n<li><strong>Travel: <\/strong>After a Skyscanner recommendation, 9.5% visited Skyscanner, compared with 7.6% who visited Kayak. After a Kayak recommendation, 12% visited Kayak, compared with 3.4% who visited Skyscanner.<\/li>\n<li><strong>Beauty:<\/strong> After a Sephora recommendation, 7.9% visited Sephora, compared with 3.3% who visited Ulta. After an Ulta recommendation, 7.6% visited Ulta, compared with 4.6% who visited Sephora.<\/li>\n<\/ul>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        If AI can\u2019t find you, <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers won\u2019t either<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n       Track your visibility across AI search, uncover missed opportunities, and grow your presence where customers are asking questions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See your AI visibility<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<p id=\"h-ai-demand-showed-up-in-search\"><strong>AI demand showed up in search<\/strong>. Most AI-influenced visits didn\u2019t appear as AI referral traffic. ChatGPT may influence brand choice, but the later visit often appears in analytics as search traffic.<\/p>\n<ul class=\"wp-block-list\">\n<li>55.9% of AI-influenced visits came through search, compared with 40.4% of non-AI-influenced visits, Similarweb found.<\/li>\n<li>Direct traffic accounted for 19.9% of AI-influenced visits, compared with 38.8% of standard visits.<\/li>\n<\/ul>\n<p><strong>Recommended users stayed longer<\/strong>. AI-influenced visitors also engaged more deeply once they reached a brand\u2019s site. They viewed 12 pages and spent 11.8 minutes on site, on average, compared with 6.5 pages and 5.6 minutes for non-AI-influenced visitors. Those users likely arrived after narrowing their options during the AI conversation, Similarweb said.<\/p>\n<p><strong>Why we care<\/strong>. AI visibility can drive visits even when referral reports miss the source of influence. You need to know whether ChatGPT is creating demand for your brand or sending it to a competitor.<\/p>\n<p><strong>About the data. <\/strong>Similarweb used its opted-in U.S. desktop web panel to track user journeys from July through December 2025. The report focused on finance, travel, and beauty brand pairs with competitive overlap.<\/p>\n<p><strong>The report.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/corp\/reports\/the-downstream-impact-of-ai-visibilty\/\">The Downstream Impact of AI Visibility<\/a> (registration required)<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">ChatGPTConsumer behaviourDigital marketingSearch engine optimizationSimilarwebArtificial intelligenceKAYAKSkyscannerWeb traffic<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-recommendations-brand-website-visits-study-480989\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found. Users who saw a brand recommended by ChatGPT were much more likely to visit that brand\u2019s website within a week, according to Similarweb. What happened. Users were 2.5 times more likely, on average,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-735346","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=735346"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735346\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=735346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=735346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=735346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}