{"id":735365,"date":"2026-06-25T05:05:21","date_gmt":"2026-06-25T02:05:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves\/"},"modified":"2026-06-25T05:05:21","modified_gmt":"2026-06-25T02:05:21","slug":"openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves\/","title":{"rendered":"OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a418df7416cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a418df7416cf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves\/#OpenAI_says_ChatGPT_users_are_dismissing_ads_50_less_often_suggesting_its_conversational_ad_format_is_becoming_more_relevant\" >OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"OpenAI_says_ChatGPT_users_are_dismissing_ads_50_less_often_suggesting_its_conversational_ad_format_is_becoming_more_relevant\"><\/span>OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>OpenAI is signaling early momentum in its advertising business, with executives reporting that users are increasingly engaging with ads inside ChatGPT rather than dismissing them \u2014 a key metric as the company builds a new revenue stream beyond sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions and enterprise AI.<\/p>\n<p><strong>What\u2019s happening<\/strong>. OpenAI says the rate at which users dismiss ads within ChatGPT has fallen by 50% since the company launched its advertising business in February. The company views ad dismissals as a proxy for relevance, making the decline an indication that users are finding the ads they encounter more useful and aligned with their interests.<\/p>\n<p>The update was shared by OpenAI Chief Revenue Officer Denise Dresser.<\/p>\n<p><strong>Why we care. <\/strong>With data suggesting users becoming more receptive to ads within ChatGPT, conversational AI could improve it\u2019s viability of being a new advertising channel. A 50% reduction in ad dismissals indicates improving relevance and engagement, potentially giving brands an opportunity to reach consumers in high-intent, task-oriented moments rather than through traditional interruptive ad formats.<\/p>\n<p><strong>Why relevance matters<\/strong>. Unlike traditional display advertising, ads within AI experiences face a higher bar for usefulness. Users typically engage with ChatGPT to accomplish a task, answer a question or solve a problem. Ads that feel disconnected from that experience risk creating friction and undermining trust.<\/p>\n<p>According to Dresser, improving relevance has been a central focus.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThis form factor is about usefulness,\u201d she said. \u201cThat\u2019s great for the consumer, great for the user.\u201d<\/li>\n<\/ul>\n<p><strong>The bigger picture<\/strong>. The results offer an early glimpse into how advertising may evolve inside generative AI platforms. Rather than interrupting content consumption, AI-powered advertising is increasingly focused on integrating with user intent and ongoing conversations. Success may depend less on grabbing attention and more on delivering recommendations that users find genuinely helpful.<\/p>\n<p>The lower dismissal rates suggest OpenAI is making progress toward that goal.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Own the conversation <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">before your competitors<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where your brand appears, where it doesn\u2019t, and exactly how to win more visibility across search, AI, local, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, and every channel that matters.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<p><strong>Competition extends beyond advertising<\/strong>. The advertising update comes as OpenAI continues expanding its business on multiple fronts. While building an ads business, the company is also competing aggressively for enterprise AI spending, where rivals such as Anthropic are fighting for market share among corporate customers.<\/p>\n<p>That creates pressure for OpenAI to diversify revenue streams while maintaining a positive user experience across consumer and enterprise products.<\/p>\n<p><strong>What to watch<\/strong>. If <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/media\/openai-sees-fewer-users-dismissing-chatgpt-ads-as-it-scales\/\">OpenAI can continue improving ad relevance while maintaining engagement<\/a>, ChatGPT could emerge as a meaningful new advertising platform \u2014 and offer an early blueprint for how ads function in conversational AI environments.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">ChatGPTAdvertisingAnthropicGenerative AIOpenAIRevenue stream<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/openai-says-chatgpt-ad-dismissals-have-dropped-50-as-relevance-improves-480991\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant. OpenAI is signaling early momentum in its advertising business, with executives reporting that users are increasingly engaging with ads inside ChatGPT rather than dismissing them \u2014 a key metric as the company builds a new revenue&#8230;<\/p>\n","protected":false},"author":1,"featured_media":735366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/05\/ChatGPT-ads-conversion-tracking.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-735365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=735365"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/735366"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=735365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=735365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=735365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}