{"id":735549,"date":"2026-06-26T04:20:28","date_gmt":"2026-06-26T01:20:28","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-introduces-new-merchant-center-agency-roles\/"},"modified":"2026-06-26T04:20:28","modified_gmt":"2026-06-26T01:20:28","slug":"google-introduces-new-merchant-center-agency-roles","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-introduces-new-merchant-center-agency-roles\/","title":{"rendered":"Google introduces new Merchant Center agency roles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e56151f409\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e56151f409\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-introduces-new-merchant-center-agency-roles\/#Google_is_rolling_out_new_Merchant_Center_agency_roles_that_centralize_client_access_management_and_strengthen_security\" >Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-introduces-new-merchant-center-agency-roles\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_rolling_out_new_Merchant_Center_agency_roles_that_centralize_client_access_management_and_strengthen_security\"><\/span>Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is rolling out new Agency Admin and Standard roles in Merchant Center for Agencies, giving agencies more centralized control over client access while improving security and operational efficiency.<\/p>\n<p><strong>What\u2019s new:<\/strong> Clients are now linked directly to an agency rather than individual users. This allows agencies to manage client access from a single centralized location, making it easier to grant or revoke permissions as team members join or leave.<\/p>\n<p>The update also introduces custom labels, enabling Agency Admins to organize client accounts by categories such as brand, business vertical or internal team. Those labels can then be used to assign Standard users access to groups of accounts in bulk, eliminating the need to configure permissions one account at a time.<\/p>\n<p><strong>Why we care. <\/strong>Agencies managing multiple Merchant Center accounts have often relied on user-level permissions, making onboarding, offboarding and account management more cumbersome. The new role-based structure shifts client management to the agency level, reducing administrative overhead and strengthening access controls.<\/p>\n<p><strong>How it works<\/strong>. Agency Admins receive full administrative privileges within the Merchant Center agency account. They can:<\/p>\n<ul class=\"wp-block-list\">\n<li>Link and unlink clients\u2019 Merchant Center accounts.<\/li>\n<li>Add, remove and modify Standard users.<\/li>\n<li>Manage Standard users\u2019 access to client accounts.<\/li>\n<li>Create and manage custom labels for organizing clients.<\/li>\n<\/ul>\n<p>Standard users receive more limited permissions, helping agencies follow security best practices by restricting access to only the client accounts they need.<\/p>\n<p><strong>Bottom line<\/strong>. For agencies managing large client portfolios, centralized client linking, bulk access management and customizable account labels should reduce manual work while making Merchant Center account administration more secure and scalable.<\/p>\n<p><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/ginnymarvin_managing-user-access-in-merchant-center-for-activity-7475911682159030273-0azq\/\">Managing user access in Merchant Center for Agencies<\/a><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google Merchant CenterAdvertising agencyDigital marketingEnterprise softwareGoogleAccess control<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-introduces-new-merchant-center-agency-roles-481073\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security. Google is rolling out new Agency Admin and Standard roles in Merchant Center for Agencies, giving agencies more centralized control over client access while improving security and operational efficiency. What\u2019s new: Clients are now linked directly to an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":735550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Auditing-and-optimizing-Google-Ads-in-an-age-of-limited-data.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-735549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=735549"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/735550"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=735549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=735549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=735549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}