{"id":735830,"date":"2026-06-27T13:55:20","date_gmt":"2026-06-27T10:55:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/"},"modified":"2026-06-27T13:55:20","modified_gmt":"2026-06-27T10:55:20","slug":"linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/","title":{"rendered":"LinkedIn Ads CPC benchmarks: How costs compare with Google Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ff5bfe96de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ff5bfe96de\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#A_year_of_B2B_campaign_data_reveals_where_LinkedIn_commands_a_premium_where_costs_align_with_Google_Search_and_how_to_budget_accordingly\" >A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Whats_included_in_this_analysis\" >What\u2019s included in this analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#LinkedIn_is_more_expensive_at_first_glance_but_the_comparison_is_more_nuanced\" >LinkedIn is more expensive at first glance, but the comparison is more nuanced<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#LinkedIn_CPCs_vary_widely_by_objective\" >LinkedIn CPCs vary widely by objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#LinkedIn_CPCs_also_vary_by_industry\" >LinkedIn CPCs also vary by industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#How_does_this_compare_with_Google_Ads\" >How does this compare with Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#What_should_your_LinkedIn_Ads_budget_be\" >What should your LinkedIn Ads budget be?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Minimum_viable_budget_3000-5000month\" >Minimum viable budget: $3,000-$5,000\/month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Testing_and_learning_5000-10000month\" >Testing and learning: $5,000-$10,000\/month\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Scaling_10000month\" >Scaling: $10,000+\/month<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#What_is_the_right_channel_mix_for_B2B\" >What is the right channel mix for B2B?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Use_Google_Ads_and_Microsoft_Ads_for_intent_capture\" >Use Google Ads and Microsoft Ads for intent capture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Use_LinkedIn_Ads_for_audience-led_demand_generation\" >Use LinkedIn Ads for audience-led demand generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Run_both_in_parallel\" >Run both in parallel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Why_LinkedIn_is_worth_the_higher_CPCs\" >Why LinkedIn is worth the higher CPCs<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_year_of_B2B_campaign_data_reveals_where_LinkedIn_commands_a_premium_where_costs_align_with_Google_Search_and_how_to_budget_accordingly\"><\/span>A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>LinkedIn Ads has a reputation for being expensive. The data supports that at first glance. <\/p>\n<p>Across the client accounts analyzed for this study, LinkedIn\u2019s average CPC was $11.12 compared with $5.45 on Google Ads.<\/p>\n<p>However, that comparison doesn\u2019t tell the whole story.<\/p>\n<p>When we compare the cost of reaching new, high-intent B2B buyers, the gap narrows considerably. Non-branded Google Search campaigns averaged a $12.48 CPC, while comparable LinkedIn prospecting campaigns averaged $13.94.<\/p>\n<p>To see how LinkedIn CPCs compare with Google Ads across campaign types and industries, I analyzed more than $700,000 in LinkedIn ad spend and CPC data from the same accounts on Google Ads.<\/p>\n<h2 id=\"whats-included-in-this-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_included_in_this_analysis\"><\/span>What\u2019s included in this analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I looked specifically at CPC and performance data for clients who had active campaigns on both LinkedIn Ads and Google Ads over the past year.<\/p>\n<p>The questions to answer:<\/p>\n<ul class=\"wp-block-list\">\n<li>What are the real CPCs we\u2019re seeing?<\/li>\n<li>Do CPCs differ by ad set objective and industry?<\/li>\n<li>How do these CPCs compare with those on Google Ads?<\/li>\n<\/ul>\n<p>For LinkedIn Ads, I analyzed more than $700,000 in spend across 63,000+ clicks and 8.1 million impressions.<\/p>\n<p>Clients fell into two main business categories: <\/p>\n<ul class=\"wp-block-list\">\n<li>B2B SaaS (<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 97% of spend) <\/li>\n<li>Professional services. <\/li>\n<\/ul>\n<p>I looked at CPCs by ad set objective and by business category.<\/p>\n<p>In Google Ads, I pulled CPC data for the same client accounts across branded search, non-branded search, Demand Gen, and display campaign types.<\/p>\n<p>Client names are withheld. The date range for this analysis was May 2025 through May 2026.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"linkedin-is-more-expensive-at-first-glance-but-the-comparison-is-more-nuanced\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn_is_more_expensive_at_first_glance_but_the_comparison_is_more_nuanced\"><\/span>LinkedIn is more expensive at first glance, but the comparison is more nuanced<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn\u2019s blended average CPC across all objectives was $11.12. Google\u2019s blended average CPC across all campaign types was $5.45.<\/p>\n<p>On the surface, LinkedIn costs about twice as much per click.<\/p>\n<p>There\u2019s a big caveat, though. On Google Ads, a large portion of those clicks comes from display ($0.89 average CPC) and branded search ($1.71 average CPC). Both tactics are inherently low-cost because you\u2019re either fishing in low-intent waters (display) or capturing searches for your own brand name.<\/p>\n<p>However, if we look at the cost of reaching new, high-intent audiences, the CPC gap starts to close.<\/p>\n<ul class=\"wp-block-list\">\n<li>The average CPC for Google Ads non-branded search across clients in this study was $12.48.<\/li>\n<li>On LinkedIn Ads, the average CPC for prospecting campaigns (excluding retargeting) with lead generation, website conversion, or website visit objectives was $13.94.<\/li>\n<\/ul>\n<p>I chose these objectives because they most closely represent high-intent direct-response campaigns, putting LinkedIn on more equal footing with non-branded search.<\/p>\n<p>When comparing the cost of reaching a new audience, LinkedIn isn\u2019t much more expensive. We\u2019re looking at $12 CPCs on Google and $14 CPCs on LinkedIn. LinkedIn still costs more, but it\u2019s no longer double the price of Google.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-cpcs-vary-widely-by-objective\"><span class=\"ez-toc-section\" id=\"LinkedIn_CPCs_vary_widely_by_objective\"><\/span>LinkedIn CPCs vary widely by objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One interesting finding in this data set is the range of CPCs across LinkedIn ad objectives:<\/p>\n<ul class=\"wp-block-list\">\n<li>Website visits: $6.75<\/li>\n<li>Brand awareness: $8.34<\/li>\n<li>Website conversions: $4.84<\/li>\n<li>Engagement: $4.45<\/li>\n<li>Lead generation: $31.29<\/li>\n<li>Video views: $71.43<\/li>\n<\/ul>\n<p>Lead generation campaigns, where LinkedIn\u2019s lead gen forms capture contact information directly within the platform, cost nearly five times more per click than website visit campaigns.\u00a0<\/p>\n<p>Given that these campaign types typically have much higher conversion rates than ads that drive traffic to a website or landing page, the higher CPC is easier to justify.<\/p>\n<p>Full breakdown of CPCs by campaign objective:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1420\" height=\"370\" http: alt=\"LI Objective CPCs\" class=\"wp-image-481016\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs.png 1420w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs-768x200.png 768w\" data-lazy-sizes=\"(max-width: 1420px) 100vw, 1420px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1420\" height=\"370\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs.png\" alt=\"LI Objective CPCs\" class=\"wp-image-481016\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs.png 1420w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Objective-CPCs-768x200.png 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\"><\/figure>\n<\/div>\n<p>One thing that really jumps out in this table is that video views have extraordinarily high CPCs. However, cost per view (CPV) is the more relevant metric for those campaigns, making the CPC somewhat misleading in isolation.<\/p>\n<p>If you\u2019re running LinkedIn and optimizing for click volume or site traffic, budget for CPCs in the $6-8 range. If you\u2019re running lead gen ads (which, in my experience, tend to have much higher conversion rates and strong lead quality), plan for $30+ CPCs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-linkedin-cpcs-also-vary-by-industry\"><span class=\"ez-toc-section\" id=\"LinkedIn_CPCs_also_vary_by_industry\"><\/span>LinkedIn CPCs also vary by industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The two business categories in the data showed notably different CPC profiles on LinkedIn:<\/p>\n<ul class=\"wp-block-list\">\n<li>B2B SaaS: $11.02 average CPC (on $681,000 spend)<\/li>\n<li>Professional services: $15.25 average CPC (on $23,000 spend)<\/li>\n<\/ul>\n<p>One thing to note is the difference in total spend between the two sectors. B2B SaaS had a much wider mix of campaign types, which likely influenced the CPC trend. The professional services campaigns also used very specific targeting that may have contributed to their higher CPCs.<\/p>\n<p>B2B SaaS CPCs by campaign objective:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"370\" http: alt=\"LI B2B SaaS CPCs\" class=\"wp-image-481017\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs.png 1422w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs-768x200.png 768w\" data-lazy-sizes=\"(max-width: 1422px) 100vw, 1422px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"370\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs.png\" alt=\"LI B2B SaaS CPCs\" class=\"wp-image-481017\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs.png 1422w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-B2B-SaaS-CPCs-768x200.png 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/figure>\n<\/div>\n<p>Professional services CPCs by campaign objective:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"234\" http: alt=\"LI Pro Services CPCs\" class=\"wp-image-481018\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs.png 1422w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs-768x126.png 768w\" data-lazy-sizes=\"(max-width: 1422px) 100vw, 1422px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"234\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs.png\" alt=\"LI Pro Services CPCs\" class=\"wp-image-481018\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs.png 1422w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/LI-Pro-Services-CPCs-768x126.png 768w\" sizes=\"auto, (max-width: 1422px) 100vw, 1422px\"><\/figure>\n<\/div>\n<p>Interestingly, the CPC for lead gen campaigns in professional services was lower than for website visit campaigns. When comparing industries, lead gen CPCs in professional services were also much lower than lead gen CPCs in B2B SaaS.<\/p>\n<p>If you\u2019re a professional services firm using LinkedIn, factor in $15-$20 CPCs when planning your campaign budget. For B2B SaaS, plan for a much wider range, from roughly $7-$35, depending on the campaign objective.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"how-does-this-compare-with-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_this_compare_with_Google_Ads\"><\/span>How does this compare with Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The trends are pretty consistent across channels. Professional services still has higher CPCs than B2B SaaS in this data set. If we\u2019re comparing only non-branded search between the two industries, the CPCs are closer, but professional services still comes out higher.<\/p>\n<p>Breakdown of Google CPCs by campaign type:<strong>\u00a0<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"328\" http: alt=\"Google Ads CPCs\" class=\"wp-image-481020\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs.png 984w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs-768x256.png 768w\" data-lazy-sizes=\"(max-width: 984px) 100vw, 984px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"328\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs.png\" alt=\"Google Ads CPCs\" class=\"wp-image-481020\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs.png 984w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/Google-Ads-CPCs-768x256.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n<\/div>\n<h2 id=\"what-should-your-linkedin-ads-budget-be\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_your_LinkedIn_Ads_budget_be\"><\/span>What should your LinkedIn Ads budget be?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your targeting will have a huge impact on your CPCs and budget requirements, but here\u2019s a practical framework based on this data:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-minimum-viable-budget-3-000-5-000-month\"><span class=\"ez-toc-section\" id=\"Minimum_viable_budget_3000-5000month\"><\/span>Minimum viable budget: $3,000-$5,000\/month<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Below this level, you\u2019re unlikely to generate enough traffic to drive meaningful lead volume or conversions. It will probably be slow going when it comes to identifying meaningful trends, but you\u2019ll at least be in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. You\u2019ll probably only be able to run one or two campaigns.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-testing-and-learning-5-000-10-000-month-nbsp\"><span class=\"ez-toc-section\" id=\"Testing_and_learning_5000-10000month\"><\/span>Testing and learning: $5,000-$10,000\/month\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is likely enough budget to run two or three objectives, launch more campaigns, test creative and audiences, and generate statistically meaningful lead volume.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-scaling-10-000-month\"><span class=\"ez-toc-section\" id=\"Scaling_10000month\"><\/span>Scaling: $10,000+\/month<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this level, you can run always-on brand awareness and thought leadership campaigns alongside lead gen and website visit campaigns, support event registrations and other marketing initiatives, and experiment with more sophisticated list-targeted campaigns and retargeting. You\u2019ll be able to run direct-response initiatives alongside brand-building efforts.<\/p>\n<p>For B2B SaaS or professional services companies with an ACV above $20,000, I\u2019d rarely recommend starting LinkedIn with less than $5,000 per month. The economics of a single closed deal worth $30,000-$50,000 in ACV can justify significant investment, even at a $500+ CPL, if the pipeline quality is there.<\/p>\n<h2 id=\"what-is-the-right-channel-mix-for-b2b\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_right_channel_mix_for_B2B\"><\/span>What is the right channel mix for B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I recommend the following approach to most of our B2B clients:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-google-ads-and-microsoft-ads-for-intent-capture\"><span class=\"ez-toc-section\" id=\"Use_Google_Ads_and_Microsoft_Ads_for_intent_capture\"><\/span>Use Google Ads and Microsoft Ads for intent capture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Non-branded search catches buyers who are actively researching. Branded search and remarketing are lower-cost and essential. If someone is searching for your category keywords, you need to be there. <\/p>\n<p>We also leverage Demand Gen and Performance Max where it makes sense to fill gaps and support brand awareness.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-linkedin-ads-for-audience-led-demand-generation\"><span class=\"ez-toc-section\" id=\"Use_LinkedIn_Ads_for_audience-led_demand_generation\"><\/span>Use LinkedIn Ads for audience-led demand generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your ideal customer profile is highly specific \u2014 for example, VP-level decision-makers at mid-market SaaS companies \u2014 LinkedIn\u2019s targeting is what you\u2019re looking for. No other platform lets you reach that type of professional audience at scale.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-run-both-in-parallel\"><span class=\"ez-toc-section\" id=\"Run_both_in_parallel\"><\/span>Run both in parallel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the strongest setup. Google captures existing demand. LinkedIn creates new demand and keeps your brand visible to the exact buyers you want in your pipeline.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"why-linkedin-is-worth-the-higher-cpcs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_LinkedIn_is_worth_the_higher_CPCs\"><\/span>Why LinkedIn is worth the higher CPCs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn is more expensive than Google on a raw CPC basis, but when you compare apples to apples (both platforms reaching cold, qualified B2B buyers), the gap narrows significantly.<\/p>\n<p>While CPCs can be higher, the investment is often worthwhile if you can get in front of your target customers early in the decision-making process. That\u2019s more effective over the long term than relying solely on high-intent keywords after buyers have already narrowed their list of solutions.<\/p>\n<p>The ideal scenario is for your brand to become an active participant in the decision-making process, shaping the narrative instead of letting competitors do it for you.<\/p>\n<p>My take is to use LinkedIn Ads to build intent and tell your story, and use Google Ads and Microsoft Ads to capture intent. The budget will depend on your targeting, but you should be able to afford at least 100 clicks per month. Otherwise, you\u2019re spending money on ads without giving the system enough data to work with.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">LinkedInGoogleGoogle AdsPay-per-clickSoftware as a serviceAdvertising campaignBusiness marketingDemand generationDigital marketingGoogle SearchLead generationMicrosoftMicrosoft AdvertisingPerformance-based advertising<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+9 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly. LinkedIn Ads has a reputation for being expensive. The data supports that at first glance. Across the client accounts analyzed for this study, LinkedIn\u2019s average CPC was $11.12 compared with $5.45 on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":735831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/linkedin-ads-vs-google-ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-735830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=735830"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/735830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/735831"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=735830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=735830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=735830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}