{"id":736353,"date":"2026-07-01T12:05:17","date_gmt":"2026-07-01T09:05:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-performance-max-testing-with-new-experiment-types\/"},"modified":"2026-07-01T12:05:17","modified_gmt":"2026-07-01T09:05:17","slug":"microsoft-expands-performance-max-testing-with-new-experiment-types","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-performance-max-testing-with-new-experiment-types\/","title":{"rendered":"Microsoft expands Performance Max testing with new experiment types"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4a26e74bea2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4a26e74bea2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-performance-max-testing-with-new-experiment-types\/#Microsoft_is_expanding_PMax_testing_with_two_new_experiment_types_that_help_measure_campaign_impact_and_validate_upgrades\" >Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-expands-performance-max-testing-with-new-experiment-types\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsoft_is_expanding_PMax_testing_with_two_new_experiment_types_that_help_measure_campaign_impact_and_validate_upgrades\"><\/span>Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft is bringing experimentation to Performance Max campaigns, giving advertisers new ways to test campaign changes and measure incremental impact without disrupting live performance.<\/p>\n<p><strong>What\u2019s new:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Uplift experiments<\/strong> let advertisers measure the incremental impact of Performance Max campaigns against a control group.<\/li>\n<li><strong>Upgrade experiments<\/strong> allow advertisers to compare an existing campaign with an upgraded Performance Max version before fully rolling out changes.<\/li>\n<\/ul>\n<p>Both experiment types are available under <strong>Campaigns &gt; Experiments<\/strong> for eligible accounts.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Microsoft Pmax Experiments\" class=\"wp-image-481334\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments-1200x675.jpg 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments.jpg\" alt=\"Microsoft Pmax Experiments\" class=\"wp-image-481334\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/microsoft-pmax-experiments-1200x675.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>Why we care<\/strong>. Until now, Microsoft Ads experiments were limited to Search campaigns. Expanding testing to Performance Max gives advertisers a safer way to validate campaign changes, optimize performance, and make data-driven decisions before committing budget.<\/p>\n<p><strong>Between the lines<\/strong>. As experimentation expands, Microsoft has also renamed its existing experiment offering to Search optimization experiments, distinguishing it from the new Performance Max testing capabilities. The move reflects Microsoft\u2019s broader push to provide advertisers with more sophisticated optimisation tools across automated campaign formats.<\/p>\n<p><strong>The bottom line<\/strong>. Microsoft is closing a key gap in its Performance Max offering by introducing dedicated experiment types, giving advertisers more confidence when testing upgrades and measuring the true impact of automated campaigns.<\/p>\n<p><strong>First spotted.<\/strong> The help docs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-06\/microsoft-performance-max-experiments\/\">were spotted<\/a> by PPC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Feed founder, Hana Kobzov\u00e1.<\/p>\n<p><strong>Dig deeper. <\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/ext60304\" target=\"_blank\" rel=\"noopener\">Uplift experiment for Performance Max<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/ext60283\" target=\"_blank\" rel=\"noopener\">Upgrade experiment for Performance Max<\/a><\/li>\n<\/ul>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">MicrosoftMarketing automationMicrosoft AdvertisingOnline advertisingHana Kobzova<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-expands-performance-max-testing-with-new-experiment-types-481333\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades. Microsoft is bringing experimentation to Performance Max campaigns, giving advertisers new ways to test campaign changes and measure incremental impact without disrupting live performance. What\u2019s new: Uplift experiments let advertisers measure the incremental impact of Performance Max&#8230;<\/p>\n","protected":false},"author":1,"featured_media":736354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Microsoft-Ads-How-it-compares-to-Google-Ads-and-tips-for-getting-started.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-736353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=736353"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/736354"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=736353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=736353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=736353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}