{"id":736515,"date":"2026-07-02T03:35:17","date_gmt":"2026-07-02T00:35:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages\/"},"modified":"2026-07-02T03:35:17","modified_gmt":"2026-07-02T00:35:17","slug":"google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages\/","title":{"rendered":"Google Search now sends searchers directly to publisher-hosted AMP pages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4cee98bda8a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4cee98bda8a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages\/#Google_will_continue_to_support_the_open-source_AMPhtml_format_the_company_told_me\" >Google will continue to support the open-source AMPhtml format, the company told me.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_will_continue_to_support_the_open-source_AMPhtml_format_the_company_told_me\"><\/span>Google will continue to support the open-source AMPhtml format, the company told me.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has updated how it connects users to AMP pages from Search by sending them directly to publisher-hosted AMP pages. Previously, Google Search would take users to the cached pages displayed in an AMP viewer.<\/p>\n<p>A Google spokesperson told Search Engine Land:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cStarting today, we are updating how we connect users to AMP pages from Search, taking them directly to the AMP host pages.\u201d<\/li>\n<\/ul>\n<p>Google added that rankings are unchanged but this should result in making it easier to create and maintain AMP pages, Google told us:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAMP content will continue to rank just like any other webpage, and this change will reduce maintenance efforts for publishers creating AMP content.\u201d<\/li>\n<\/ul>\n<p><strong>No change in ranking. <\/strong>Google Search remains unchanged in terms how it ranks AMP pages within the search results.  Serving and ranking of AMP content in Google Search and Google Discover will remain the same, Google told us.<\/p>\n<p><strong>Why the change. <\/strong>Google said that this change should make it easier for publishers, by allowing them to maintain simpler analytics management and tracking.  This should also make it easier for sites to create AMP pages and maintain those AMP pages going forward.<\/p>\n<p>Google also told us that the company continue to support the open-source AMPhtml format. Google also posted this information <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/updates#updating-amp-documentation\">over here<\/a>.<\/p>\n<p>AMP has not been given preferential treatment for a while now, and honestly, it is surprising when you stumble on an AMP page these days.  In fact, this site turned off AMP in 2021.<\/p>\n<p>Yea, it has been a long time since we covered AMP here but this is a change and it is important to document.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        If AI can\u2019t find you, <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers won\u2019t either<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n       Track your visibility across AI search, uncover missed opportunities, and grow your presence where customers are asking questions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See your AI visibility<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Accelerated Mobile PagesGoogle SearchSearch engineSearch Engine LandWeb analyticsGoogle DiscoverOpen-source software<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-now-sends-searchers-directly-to-publisher-hosted-amp-pages-481431\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will continue to support the open-source AMPhtml format, the company told me. Google has updated how it connects users to AMP pages from Search by sending them directly to publisher-hosted AMP pages. Previously, Google Search would take users to the cached pages displayed in an AMP viewer. A Google spokesperson told Search Engine Land:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":736516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-rocket-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-736515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=736515"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/736516"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=736515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=736515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=736515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}