{"id":736579,"date":"2026-07-02T11:20:24","date_gmt":"2026-07-02T08:20:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/"},"modified":"2026-07-02T11:20:24","modified_gmt":"2026-07-02T08:20:24","slug":"why-tiktok-deserves-a-place-in-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/","title":{"rendered":"Why TikTok deserves a place in your SEO strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e081c25100\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e081c25100\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#TikTok_is_adding_new_ways_for_businesses_to_be_discovered_from_Local_Feed_and_AI_summaries_to_creator_reviews_and_TikTok_Shop\" >TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#TikTok_SEO_is_more_than_hashtags_now\" >TikTok SEO is more than hashtags now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Local_Feed\" >Local Feed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#TikToks_Local_Explorer_Program\" >TikTok\u2019s Local Explorer Program\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Visual_Search_bar\" >Visual Search bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#TikTok_Shop\" >TikTok Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#AI\" >AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#How_to_improve_your_visibility_on_TikTok\" >How to improve your visibility on TikTok<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Keyword_research\" >Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Keyword_placement\" >Keyword placement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Comments_and_reviews\" >Comments and reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Track_referrals_and_branded_search\" >Track referrals and branded search<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Dont_ignore_it_Explore_it\" >Don\u2019t ignore it. Explore it.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/why-tiktok-deserves-a-place-in-your-seo-strategy\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"TikTok_is_adding_new_ways_for_businesses_to_be_discovered_from_Local_Feed_and_AI_summaries_to_creator_reviews_and_TikTok_Shop\"><\/span>TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> for opinions, look at the menu on the business\u2019s website, and then book a table. Or they might do all of that in a different order.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.adobe.com\/express\/learn\/blog\/using-tiktok-as-a-search-engine\">Nearly half<\/a> of U.S. consumers used TikTok as a search engine in 2026, up from 41% in 2024, according to Adobe\u2019s survey. The survey also found that users were especially drawn to TikTok\u2019s short-form format, storytelling, and interactivity. Tutorials were the preferred search content format, followed by product reviews, personal stories, and influencer recommendations.<\/p>\n<p>Its 2026 updates have leaned even further into becoming part of the search journey. Many buying decisions are visual, social, emotional, and trust-driven, and that\u2019s exactly where TikTok is stepping in. From Local Feed to AI Overviews to new shopping features, TikTok is trying to meet users where they already are.<\/p>\n<p>While many SEOs are still hesitant to use TikTok, you should ask yourself: How do you make sure people can find, understand, trust, and choose you wherever their search journey starts? Sometimes, that starting point might be TikTok.<\/p>\n<h2 id=\"tiktok-seo-is-more-than-hashtags-now\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_SEO_is_more_than_hashtags_now\"><\/span>TikTok SEO is more than hashtags now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like traditional SEO, TikTok SEO is the process of making a business, place, product, service, or experience easier to discover. As the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> has evolved, so have the features and ways people can find your content.<\/p>\n<p>Previously, TikTok SEO was mostly about:<\/p>\n<ul class=\"wp-block-list\">\n<li>Captions.<\/li>\n<li>Hashtags.<\/li>\n<li>Trending sounds.<\/li>\n<li>Posting times.<\/li>\n<li>Hoping a video reached the For You feed.<\/li>\n<\/ul>\n<p>Those elements still matter, but they\u2019re no longer the whole picture. Users can discover your content through TikTok Search, recommendations, location-based surfaces (Local Feed and Places), reviews, comments, creator content, visual cues, and AI-assisted systems.<\/p>\n<p>A more complete definition of TikTok SEO includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Search query relevance.<\/li>\n<li>Spoken topic clarity.<\/li>\n<li>On-screen text.<\/li>\n<li>Captions and hashtags.<\/li>\n<li>Location and place context.<\/li>\n<li>Search suggestions.<\/li>\n<li>Creator reviews and comments.<\/li>\n<li>Product and visual signals.<\/li>\n<li>What people search for after seeing your content.<\/li>\n<\/ul>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.tiktok.com\/en\/using-tiktok\/exploring-videos\/how-tiktok-recommends-content\" target=\"_blank\" rel=\"noopener\">TikTok\u2019s documentation<\/a> says search results can be influenced by how well content matches a query, along with hashtags, sounds, user interactions, and user context, such as language and location. <\/p>\n<p>Recommendations in the For You feed also weigh user interactions, content information, and user information, with watch behavior carrying significant weight.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Be the brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers find first<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, grow, and measure your visibility across Google, AI search, social, local, and every channel that influences buying decisions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<p>Let\u2019s look at some of these aspects of search.<\/p>\n<h2 id=\"local-feed\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_Feed\"><\/span>Local Feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok launched <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/introducing-the-local-feed?lang=en\" target=\"_blank\" rel=\"noopener\">Local Feed<\/a> in the U.S. on Feb. 11. It\u2019s a home-screen tab designed to surface nearby content related to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, events, restaurants, shopping, small businesses, and local creators. TikTok says posts appear based on location, topic, and when the content was published.\u00a0\u00a0<\/p>\n<p>The new Local Feed creates another organic touchpoint for discovery.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 251\" class=\"wp-image-481351\" style=\"aspect-ratio:0.4599628675810026;width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251.png\" alt=\"Image 251\" class=\"wp-image-481351\" style=\"aspect-ratio:0.4599628675810026;width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-251-707x1536.png 707w\" sizes=\"(max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>A restaurant can show up for someone deciding where to eat nearby. A wellness club can appear for someone looking for something to do this weekend. A venue can answer \u201cbefore you go\u201d questions before a guest ever reaches the box office.<\/p>\n<p>For people who opt in, TikTok can use precise device location to make Local Feed even more relevant. However, there are a few caveats:<\/p>\n<ul class=\"wp-block-list\">\n<li>TikTok\u2019s precise location setting is off by default, optional, available only to accounts for users 18 and older, and rolling out gradually across the U.S.<\/li>\n<li>TikTok also says content from private accounts, accounts for users under 18, and posts limited to Friends or Only You won\u2019t appear in Local Feed.<\/li>\n<\/ul>\n<h2 id=\"tiktoks-local-explorer-program\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikToks_Local_Explorer_Program\"><\/span>TikTok\u2019s Local Explorer Program\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok\u2019s Local Explorer Program is one of the clearest signs that the platform is investing in place-based discovery.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 246\" class=\"wp-image-481346\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246.png\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246.png\" alt=\"Image 246\" class=\"wp-image-481346\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-246-707x1536.png 707w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>The program encourages users to submit location-based reviews and rewards participation with experience points, levels, badges, community access, and other perks. Availability has been limited or uneven across regions, so businesses shouldn\u2019t assume every market has the same level of access or activity.<\/p>\n<p>I\u2019ve also seen TikTok further incentivize reviews for places with no existing reviews. This coffee shop didn\u2019t have any TikTok reviews, so I was offered a $1 Promote coupon to leave one.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 250\" class=\"wp-image-481350\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250.png\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250.png\" alt=\"Image 250\" class=\"wp-image-481350\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-250-707x1536.png 707w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>You can also see that when a place doesn\u2019t have reviews, TikTok pulls them from TripAdvisor. I\u2019ve also seen it pull in Google reviews. The Places tab provides a convenient way for users to compare reviews, videos, and comments before deciding whether to visit a local business.\u00a0<\/p>\n<h2 id=\"visual-search-bar\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visual_Search_bar\"><\/span>Visual Search bar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok increasingly adds automated search links and related query prompts beneath videos.<\/p>\n<p>This example shows the search bar at the bottom of a video, where users can click to see more content about Glen Ivy. Although this example tags both the location and the Glen Ivy account in the description, these search bars also appear under videos with fewer location or product mentions.<\/p>\n<p>TikTok can connect a video to a broader topic, place, or product discovery path even when the creator hasn\u2019t used exact-match keywords throughout.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"tiktok-shop\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_Shop\"><\/span>TikTok Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With TikTok Shop, someone can see a product in a video, search for it, compare it through comments and creator content, and then buy it without leaving the app. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seller-us.tiktok.com\/university\/essay?knowledge_id=7073362639816491\" target=\"_blank\" rel=\"noopener\">TikTok Shop<\/a> search relies heavily on how well a shopper\u2019s query matches the product information available to TikTok, including titles, categories, attributes, and content context.<\/p>\n<p>Recently, TikTok Shop released a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seller-us.tiktok.com\/university\/essay?knowledge_id=6866148174104334&amp;lang=en\" target=\"_blank\" rel=\"noopener\">Shoppable Photos<\/a> feature in beta for select sellers. Eligible sellers can create image-based posts with multiple photos and tag products directly in the post. These posts can appear in the For You feed, Search, and the Shop tab. The feature gives sellers a simpler format for showcasing inventory without filming or editing videos.<\/p>\n<h2 id=\"ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI\"><\/span>AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok is testing and expanding several AI-assisted discovery and content creation features, although availability varies by market, account, and experiment.<\/p>\n<ul class=\"wp-block-list\">\n<li>Tako<\/li>\n<li>AI Overviews<\/li>\n<li>Quick Highlights<\/li>\n<li>AI summaries<\/li>\n<li>Content Studio<\/li>\n<\/ul>\n<p>Tako is TikTok\u2019s chatbot, which lets users search much like they do with the app\u2019s standard search bar.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 247\" class=\"wp-image-481347\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247.png\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247.png\" alt=\"Image 247\" class=\"wp-image-481347\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-247-707x1536.png 707w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>Tako surfaces TikTok videos relevant to a user\u2019s query and external sources, such as articles.<\/p>\n<p>Like Google, TikTok now offers AI Overviews. When users search for a topic, they may see an AI Overview summarizing the results. If they click a visual search bar, they may also see Quick Highlights, which provide AI-generated summaries for that search.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 249\" class=\"wp-image-481349\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249.png\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249.png\" alt=\"Image 249\" class=\"wp-image-481349\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-249-707x1536.png 707w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>The Places tab now includes AI summaries as well. Users can also see how many posts were used to generate a summary for a place they\u2019re viewing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" http: alt=\"Image 248\" class=\"wp-image-481348\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248-707x1536.png 707w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248.png\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248.png\" alt=\"Image 248\" class=\"wp-image-481348\" style=\"width:610px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248.png 942w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248-768x1670.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/06\/image-248-707x1536.png 707w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"><\/figure>\n<\/div>\n<p>On the creator side, AI features can help generate captions, hashtags, and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seller-us.tiktok.com\/university\/essay?knowledge_id=586930212882189\" target=\"_blank\" rel=\"noopener\">even videos<\/a> for sellers. According to TikTok:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cContent Studio leverages industry-leading AIGC models trained specifically on high engagement TikTok videos to automatically generate top-tier content. This ensures products are showcased through professional-grade videos designed to mirror the style and pacing of the platform\u2019s most successful trends.\u201d<\/li>\n<\/ul>\n<p>It\u2019s important to note that Content Studio isn\u2019t available to everyone and remains in testing.<\/p>\n<h2 id=\"how-to-improve-your-visibility-on-tiktok\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_improve_your_visibility_on_TikTok\"><\/span>How to improve your visibility on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On TikTok, visibility comes from what people can search for, what TikTok can understand, and what the camera actually shows. Make sure you\u2019re showing people what they actually need to see.<\/p>\n<p><strong>For restaurants:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Menu items.<\/li>\n<li>Exterior signage.<\/li>\n<li>Dining room.<\/li>\n<li>Takeout packaging.<\/li>\n<li>Seasonal dishes.<\/li>\n<li>Neighborhood cues.<\/li>\n<\/ul>\n<p>For retail:<\/p>\n<ul class=\"wp-block-list\">\n<li>Product displays.<\/li>\n<li>Packaging.<\/li>\n<li>Try-ons.<\/li>\n<li>Shelf layout.<\/li>\n<li>Gift ideas.<\/li>\n<li>Storefront.<\/li>\n<\/ul>\n<p>Start building habits that make your content useful in both the main feed and location-based feeds:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use location context naturally in your videos.<\/li>\n<li>Show the product clearly.<\/li>\n<li>Show the storefront, interior, menu, service process, products, or neighborhood.<\/li>\n<li>Mention the city or neighborhood when it\u2019s relevant.<\/li>\n<li>Create timely content around events, launches, seasonal offers, weekends, and local moments.<\/li>\n<li>Tag the physical location when appropriate.<\/li>\n<li>Work with creators who already produce discovery-driven content.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-keyword-research\"><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span>Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to use the app to understand the topics and types of content people are searching for on TikTok.<\/p>\n<p>Start with a seed topic:<\/p>\n<ul class=\"wp-block-list\">\n<li>Best brunch.<\/li>\n<li>World Cup outfits.<\/li>\n<li>Things to do in [location].<\/li>\n<li>Wedding inspiration.<\/li>\n<li>Gluten-free bakery.<\/li>\n<\/ul>\n<p>Then:<\/p>\n<ul class=\"wp-block-list\">\n<li>Search the phrase on TikTok.<\/li>\n<li>Document autocomplete suggestions.<\/li>\n<li>Review the suggested filters.<\/li>\n<li>Look at \u201cOthers searched for\u201d prompts when available.<\/li>\n<li>Check the top videos and their comment themes.<\/li>\n<li>Search city and neighborhood modifiers.<\/li>\n<li>Compare what you find with Google Search Console, Google autocomplete, Reddit, YouTube, and your site\u2019s search data.<\/li>\n<\/ul>\n<p>TikTok\u2019s Creator Search Insights can also provide personalized information about search topics, content gaps, and the performance of content tied to searched topics.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keyword-placement-nbsp\"><span class=\"ez-toc-section\" id=\"Keyword_placement\"><\/span>Keyword placement\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use your core topic in:<\/p>\n<ul class=\"wp-block-list\">\n<li>The first few seconds of the video.<\/li>\n<li>The first text overlay.<\/li>\n<li>The opening of the caption.<\/li>\n<li>Relevant hashtags.<\/li>\n<li>Location tags.<\/li>\n<li>Pinned comments.<\/li>\n<li>Reply videos.<\/li>\n<li>Profile bio.<\/li>\n<li>Playlist names.<\/li>\n<li>Creator briefs.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-comments-and-reviews\"><span class=\"ez-toc-section\" id=\"Comments_and_reviews\"><\/span>Comments and reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your comments and reviews strategy should be simple:<\/p>\n<ul class=\"wp-block-list\">\n<li>Pin genuinely helpful comments.<\/li>\n<li>Reply to repeated questions with videos.<\/li>\n<li>Correct misinformation when it could affect trust.<\/li>\n<li>Watch for objections that keep resurfacing.<\/li>\n<li>Turn recurring objections and questions into FAQs, landing page content, GBP posts, and future videos.<\/li>\n<\/ul>\n<p>Treat TikTok comments and reviews as visibility assets. A creator saying, \u201cThis is the best gluten-free bakery in Portland because they actually avoid cross-contamination,\u201d may be more valuable for your website copy, FAQ strategy, and customer messaging than a generic five-star review.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-track-referrals-and-branded-search\"><span class=\"ez-toc-section\" id=\"Track_referrals_and_branded_search\"><\/span>Track referrals and branded search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep track of referral traffic from TikTok and monitor branded searches. Try to correlate branded search with TikTok virality. Annotate major TikTok posts and compare branded search trends against a baseline.\u00a0<\/p>\n<p>Look for directional movement in branded clicks, branded impressions, TikTok referral traffic, GBP actions, and related-page engagement. Don\u2019t assume TikTok caused every increase. Account for PR, paid campaigns, email, promotions, seasonality, and other marketing activity.<\/p>\n<p>You may not be able to attribute every action perfectly, but that doesn\u2019t make TikTok\u2019s influence meaningless.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Own the conversation <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">before your competitors<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where your brand appears, where it doesn\u2019t, and exactly how to win more visibility across search, AI, local, social, and every channel that matters.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"dont-ignore-it-explore-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_ignore_it_Explore_it\"><\/span>Don\u2019t ignore it. Explore it.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Someone might find you on TikTok before they ever search for your brand in Google or ChatGPT. Or they might turn to TikTok midway through their journey to decide whether you\u2019re worth the trip.<\/p>\n<p>Either way, the platform has earned a meaningful role in how people discover, compare, and decide. Between Local Feed, the Places tab, Tako, AI summaries, and TikTok Shop, TikTok keeps adding new ways for your business to be discovered, and many of those opportunities remain largely untapped.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">TikTokAI OverviewsSearch engine optimizationSocial media marketingTikTok ShopAdobeArtificial intelligenceChatGPTConsumer behaviourE-commerceFIFA World CupGoogleGoogle Search ConsoleLocal searchPortlandRedditTripadvisorYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+13 more<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-tiktok-deserves-seo-strategy-481345\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop. TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check Reddit for opinions, look at the menu on the business\u2019s website,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":736580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Why-TikTok-deserves-a-place-in-your-SEO-strategy.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-736579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=736579"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/736579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/736580"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=736579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=736579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=736579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}