{"id":737574,"date":"2026-07-07T20:30:34","date_gmt":"2026-07-07T17:30:34","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-merchant-listings-support-sale-duration-and-product-category\/"},"modified":"2026-07-07T20:30:34","modified_gmt":"2026-07-07T17:30:34","slug":"google-merchant-listings-support-sale-duration-and-product-category","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-merchant-listings-support-sale-duration-and-product-category\/","title":{"rendered":"Google merchant listings support sale duration and product category"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4ef0497880e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4ef0497880e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-merchant-listings-support-sale-duration-and-product-category\/#These_changes_aim_to_align_more_with_the_Google_Merchant_Center_feed_and_capabilities\" >These changes aim to align more with the Google Merchant Center feed and capabilities.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-merchant-listings-support-sale-duration-and-product-category\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"These_changes_aim_to_align_more_with_the_Google_Merchant_Center_feed_and_capabilities\"><\/span>These changes aim to align more with the Google Merchant Center feed and capabilities. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has updated its merchant listing structured data to support sale duration and product category property.  This is to more align the merchant listing structured data support within Google Search with Google Merchant Center feed support.<\/p>\n<p><strong>Sale duration. <\/strong>Google added a new section on \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing#sale-duration\">Sale duration<\/a>\u201d to the Merchant listing structured data help document. Google <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/updates#clarified-how-to-specify-sale-price-effective-dates-in-product-structured-data\">said<\/a>, \u201cthis explains how to use the validFrom, validThrough, and priceValidUntil schema.org properties to set the effective range for sale prices, including best practices and examples for placement on either Offer or PriceSpecification nodes.\u201d Google added this because it \u201caligns schema.org usage with the Merchant Center feed attribute sale_price_effective_date, providing clear instructions and best practices for merchants using structured data.\u201d<\/p>\n<p>Here is that new section:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1261\" height=\"2048\" http: alt=\"Google Sale Duration Section Pp41YmnT Scaled\" class=\"wp-image-481731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-scaled.png 1261w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-768x1247.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-946x1536.png 946w\" data-lazy-sizes=\"(max-width: 1261px) 100vw, 1261px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-scaled.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1261\" height=\"2048\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-scaled.png\" alt=\"Google Sale Duration Section Pp41YmnT Scaled\" class=\"wp-image-481731\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-scaled.png 1261w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-768x1247.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-sale-duration-section-pp41YmnT-946x1536.png 946w\" sizes=\"(max-width: 1261px) 100vw, 1261px\"><\/figure>\n<p><strong>Product category. <\/strong>Google also updated that document to include support for Product.category property. <\/p>\n<p>Google\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/updates#added-category-to-merchant-listing-structured-data\">wrote<\/a>\u00a0it has updated the Merchant listing documentation to detail how the Product.category property can be used with both Text and CategoryCode types. \u201cThis aligns with the Google Merchant Center feed specifications for the product_type and google_product_category attributes,\u201d Google added. Google also said this is to \u201chelp merchants provide both merchant-defined and Google-defined category information within their schema.org markup, enhancing product information for Google Search and Shopping.\u201d<\/p>\n<p>Here is what was added:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2046\" height=\"1714\" http: alt=\"Product Category Google Merchant Listings Fw36kTgG\" class=\"wp-image-481732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG.png 2046w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG-768x643.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG-1536x1287.png 1536w\" data-lazy-sizes=\"(max-width: 2046px) 100vw, 2046px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2046\" height=\"1714\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG.png\" alt=\"Product Category Google Merchant Listings Fw36kTgG\" class=\"wp-image-481732\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG.png 2046w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG-768x643.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/product-category-google-merchant-listings-Fw36kTgG-1536x1287.png 1536w\" sizes=\"auto, (max-width: 2046px) 100vw, 2046px\"><\/figure>\n<p><strong>Why we care. <\/strong>If you maintain merchant listing structured data for Google, these additions may be useful.  Product category support can help Google understand more about the products you are feeding it, which may help with showing that product for more relevant queries. Google\u2019s sale duration support can let you plan your product sales more effectively and efficiently when updating your merchant listing structured data.<\/p>\n<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Structured dataGoogleGoogle SearchMerchant CenterGoogle ShoppingSchema.org<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-merchant-listings-support-sale-duration-and-product-category-481730\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These changes aim to align more with the Google Merchant Center feed and capabilities. Google has updated its merchant listing structured data to support sale duration and product category property. This is to more align the merchant listing structured data support within Google Search with Google Merchant Center feed support. Sale duration. Google added a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":737575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/06\/google-product-shoe-photoshoot-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-737574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/737574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=737574"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/737574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/737575"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=737574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=737574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=737574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}