{"id":737819,"date":"2026-07-09T00:55:18","date_gmt":"2026-07-08T21:55:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/"},"modified":"2026-07-09T00:55:18","modified_gmt":"2026-07-08T21:55:18","slug":"why-you-should-opt-out-of-google-search-partners","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/","title":{"rendered":"Why you should opt out of Google Search Partners"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af63177e2359\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af63177e2359\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#Learn_what_Search_Partners_are_why_they_usually_produce_junk_traffic_and_how_to_see_if_youre_spending_money_on_these_placements\" >Learn what Search Partners are, why they usually produce junk traffic, and how to see if you&#8217;re spending money on these placements.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#What_are_Google_Search_Partners\" >What are Google Search Partners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#How_are_Google_Search_Partners_different_from_the_Google_Display_Network\" >How are Google Search Partners different from the Google Display Network?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#How_to_audit_your_Search_Partner_performance\" >How to audit your Search Partner performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#For_Search_or_Shopping_campaigns\" >For Search or Shopping campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#For_Performance_Max_campaigns\" >For Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#Search_Partner_transparency_The_Content_Suitability_report\" >Search Partner transparency: The Content Suitability report<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-you-should-opt-out-of-google-search-partners\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_what_Search_Partners_are_why_they_usually_produce_junk_traffic_and_how_to_see_if_youre_spending_money_on_these_placements\"><\/span>Learn what Search Partners are, why they usually produce junk traffic, and how to see if you&#8217;re spending money on these placements.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/gEP-g00gzdU\" data-id=\"gEP-g00gzdU\" data-query=\"feature=oembed\" data-alt=\"The Google Ads Mistake That\u2019s Draining Your Budget\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The Google Ads Mistake That\u2019s Draining Your Budget\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gEP-g00gzdU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>If you\u2019re running Google Ads in 2026, you\u2019ve probably heard of \u201cSearch Partners.\u201d It\u2019s often checked by default in your campaign settings, promising to extend your reach beyond Google Search. Sounds like an easy way to get more traffic, right?<\/p>\n<p>Traffic, yes. Quality traffic? Not so much. <\/p>\n<p>Most advertisers shouldn\u2019t advertise on Search Partners. Read on to learn why and what you should do instead.<\/p>\n<h2 id=\"what-are-google-search-partners\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Google_Search_Partners\"><\/span>What are Google Search Partners?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Search Partners are third-party sites with search results powered by Google. When someone searches on those sites, your ad can <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear. This includes <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, along with a massive list of other sites, directories, and even parked domains.<\/p>\n<p>As you might imagine \u2014 or may have experienced firsthand \u2014 the traffic from these partner sites is often poor. You may get plenty of clicks, and the cost per click (CPC) is often much cheaper than Google Search, but you usually get what you pay for. Real conversions or meaningful business value from these placements are rare.<\/p>\n<p>If you\u2019re using conversion-focused Smart Bidding, you\u2019ll often see Search Partners spend naturally drop to zero over time. Your bidding algorithm figures out it isn\u2019t finding conversions there, so it stops spending your budget on those sites.<\/p>\n<h2 id=\"how-are-google-search-partners-different-from-the-google-display-network\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_are_Google_Search_Partners_different_from_the_Google_Display_Network\"><\/span>How are Google Search Partners different from the Google Display Network?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People often confuse Search Partners with the Display Network. Websites can be part of both, so let\u2019s clarify the difference.<\/p>\n<p>The Google Display Network is a collection of millions of websites and apps that use AdSense. You can show ads to users while they browse content. The GDN is a placement option in Demand Gen, Video, where it\u2019s called \u201cVideo Partners,\u201d and PMax campaigns.<\/p>\n<p>Search Partners are specifically for search-based intent. That\u2019s why they\u2019re only compatible with Search, Shopping, and Performance Max campaigns.<\/p>\n<h2 id=\"how-to-audit-your-search-partner-performance\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_audit_your_Search_Partner_performance\"><\/span>How to audit your Search Partner performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t take my word for it. See what Search Partners are doing in your Google Ads campaigns.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-for-search-or-shopping-campaigns\"><span class=\"ez-toc-section\" id=\"For_Search_or_Shopping_campaigns\"><\/span>For Search or Shopping campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In your Google Ads account, go to your campaign view and click <em>Segment<\/em>. Choose <em>Network (with search partners)<\/em>. This breaks performance into two rows: <em>Google Search<\/em> and <em>Search Partners.<\/em><\/p>\n<p>You\u2019ll typically see plenty of impressions and clicks from Search Partners, with lower CPCs than Google Search. Conversions? Only if you\u2019re tracking something shallow or bot-susceptible, like a page view or easy form fill.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-for-performance-max-campaigns\"><span class=\"ez-toc-section\" id=\"For_Performance_Max_campaigns\"><\/span>For Performance Max campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Performance Max is different. Search Partners are required for this campaign type; you can\u2019t opt out. However, you can still monitor activity through your Channel Performance report.<\/p>\n<p>If you see high Search Partners spend in a PMax campaign, it often indicates an issue with your conversion tracking or bid strategy settings.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-search-partner-transparency-the-content-suitability-report\"><span class=\"ez-toc-section\" id=\"Search_Partner_transparency_The_Content_Suitability_report\"><\/span>Search Partner transparency: The Content Suitability report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For more transparency, check the Content Suitability report under <em>Insights and reports.<\/em> It shows the actual websites or YouTube channels where your ads appeared on the Search Partner network. Review that list, and you\u2019ll likely agree that much of it is junk and spam.<\/p>\n<p>In Google Ads, the answer to almost every question is \u201cit depends.\u201d This is one of the few exceptions.<\/p>\n<p>If you\u2019re building a new Search or Shopping campaign, leave Search Partners unchecked. Once the campaign performs well and you have solid conversion data, you can consider testing Search Partners for more volume. Until then, keep your ads on the main Google SERP.<\/p>\n<p><em>This article is part of our ongoing Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Everything you need to know about Google Ads in less than 3 minutes. In each edition, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/em><\/p>\n<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleGoogle AdsGoogle Display NetworkGoogle SearchPay-per-clickConversion rate optimizationGoogle AdSenseOnline advertisingSearch Engine LandYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-partners-why-opt-out-481830\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what Search Partners are, why they usually produce junk traffic, and how to see if you&#8217;re spending money on these placements. If you\u2019re running Google Ads in 2026, you\u2019ve probably heard of \u201cSearch Partners.\u201d It\u2019s often checked by default in your campaign settings, promising to extend your reach beyond Google Search. Sounds like an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":737820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-ads-mistake-draining-your-budget.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-737819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/737819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=737819"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/737819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/737820"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=737819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=737819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=737819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}