{"id":739310,"date":"2026-07-17T02:35:19","date_gmt":"2026-07-16T23:35:19","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-changes-default-local-inventory-ads-behavior\/"},"modified":"2026-07-17T02:35:19","modified_gmt":"2026-07-16T23:35:19","slug":"google-changes-default-local-inventory-ads-behavior","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-changes-default-local-inventory-ads-behavior\/","title":{"rendered":"Google changes default Local Inventory Ads behavior"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ade2f6d7ae89\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ade2f6d7ae89\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-changes-default-local-inventory-ads-behavior\/#Google_is_making_Local_Inventory_Ads_the_default_for_eligible_Shopping_campaigns_and_replacing_%E2%80%9CLocal_products%E2%80%9D_with_a_new_filter\" >Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing &#8220;Local products&#8221; with a new filter.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-changes-default-local-inventory-ads-behavior\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_making_Local_Inventory_Ads_the_default_for_eligible_Shopping_campaigns_and_replacing_%E2%80%9CLocal_products%E2%80%9D_with_a_new_filter\"><\/span>Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing &#8220;Local products&#8221; with a new filter.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is changing how Local Inventory Ads are managed in Standard Shopping campaigns, automatically enabling them by default and replacing an existing campaign setting with a new inventory filter.<\/p>\n<p><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google has notified advertisers that, beginning Aug. 31, Local Inventory Ads (LIAs) will be enabled by default in Shopping campaigns linked to Merchant Center accounts with the Local Inventory Ads add-on enabled.<\/p>\n<p>As part of the update:<\/p>\n<ul class=\"wp-block-list\">\n<li>The \u201cLocal products\u201d setting under Other settings will be removed.<\/li>\n<li>Advertisers will instead manage Local Inventory Ads using the Inventory filter.<\/li>\n<li>The filter allows campaigns to be configured using Channel = Local or Channel = Online.<\/li>\n<\/ul>\n<p><strong>Why we care:<\/strong> Advertisers that currently separate budgets for online and in-store inventory could see campaign behavior change if they don\u2019t update their settings before the deadline. Moving to the Inventory filter also centralizes how local inventory is managed, eliminating overlapping controls.<\/p>\n<p><strong>Between the lines.<\/strong> Google says the change is intended to remove duplicate settings that previously controlled Local Inventory Ads. By consolidating campaign management under the Inventory filter, the company is simplifying configuration while making Local Inventory Ads the default experience for eligible Shopping campaigns.<\/p>\n<p><strong>What advertisers should do<\/strong>. Advertisers using Shopping campaigns with Merchant Center\u2019s Local Inventory Ads add-on should review their campaigns before Aug. 31st. Those that want separate budgets for online and local inventory should update the Inventory filter to use Channel = Local or Channel = Online as appropriate.<\/p>\n<p><strong>The bottom line<\/strong>. Google is removing the legacy \u201cLocal products\u201d setting and making Local Inventory Ads the default in eligible Shopping campaigns, meaning advertisers who rely on separate local and online strategies should update their campaign settings before the August deadline.<\/p>\n<p><strong>First spotted<\/strong>. The change was first highlighted by PPC specialist Arpan Banerjee, who shared the notification email sent to affected Google Ads manager accounts on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7483469458448019457\/\">LinkedIn<\/a>. <\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Turn Google searches into <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">more calls, visits, and sales<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Everything you need to manage your GBP, dominate Google Maps, and attract more customers.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Connect your business<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleGoogle Merchant CenterOnline advertisingArpan BanerjeeLinkedIn<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-changes-default-local-inventory-ads-behavior-482556\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing &#8220;Local products&#8221; with a new filter. Google is changing how Local Inventory Ads are managed in Standard Shopping campaigns, automatically enabling them by default and replacing an existing campaign setting with a new inventory filter. What\u2019s happening. Google has notified advertisers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":739311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/06\/Inside-Google-Ads-AI-powered-Shopping-ecosystem-Performance-Max-AI-Max-and-more.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-739310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/739310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=739310"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/739310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/739311"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=739310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=739310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=739310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}