{"id":739966,"date":"2026-07-20T21:00:37","date_gmt":"2026-07-20T18:00:37","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/"},"modified":"2026-07-20T21:00:37","modified_gmt":"2026-07-20T18:00:37","slug":"how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/","title":{"rendered":"How to report PPC performance without lying to yourself (or your boss)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aef72ba5b5e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aef72ba5b5e3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#The_way_you_present_PPC_data_shapes_business_decisions_Avoid_misleading_metrics_outdated_benchmarks_and_reporting_that_lacks_context\" >The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Conversions_arent_just_conversions\" >Conversions aren\u2019t just conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Your_CTR_benchmark_is_probably_a_decade_out_of_date\" >Your CTR benchmark is probably a decade out of date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Raw_numbers_and_percentages_tell_different_stories_%E2%80%94_use_both\" >Raw numbers and percentages tell different stories \u2014 use both<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#What_you_choose_to_focus_on_in_a_report_is_itself_a_form_of_manipulation\" >What you choose to focus on in a report is itself a form of manipulation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Attribution_can_hide_whether_your_spend_is_doing_anything_at_all\" >Attribution can hide whether your spend is doing anything at all<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#3_manipulation_tactics_worth_naming_directly\" >3 manipulation tactics worth naming directly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Paid_search_doesnt_have_a_governing_board_Thats_exactly_why_this_matters\" >Paid search doesn\u2019t have a governing board. That\u2019s exactly why this matters<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-report-ppc-performance-without-lying-to-yourself-or-your-boss\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_way_you_present_PPC_data_shapes_business_decisions_Avoid_misleading_metrics_outdated_benchmarks_and_reporting_that_lacks_context\"><\/span>The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Early in my career, I was responsible for reporting metrics for a company\u2019s homepage. A member of the usability team wanted to know how much traffic a particular widget was getting. When we pulled the numbers, the result was underwhelming: About 2.5% of visitors actually used it.<\/p>\n<p>But that\u2019s not the number that ended up in the report. Instead, the widget\u2019s usage was reframed as \u201ca couple thousand visits per month.\u201d That was technically true. It also told a completely different story from 2.5%.<\/p>\n<p>That moment taught me something I\u2019ve carried throughout my paid search career: Data isn\u2019t black and white, and the person presenting it has a responsibility to tell an accurate story, not just a flattering one.<\/p>\n<p>Data doesn\u2019t lie, but PPC practitioners sometimes do. In PPC, we have more opportunities to blur that line than most people realize. Here\u2019s where it h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens and how to make sure your reporting holds up so you stay honest and ethical.<\/p>\n<h2 id=\"conversions-arent-just-conversions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversions_arent_just_conversions\"><\/span>Conversions aren\u2019t just conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there\u2019s one number that gets flattened most often in paid search reporting, it\u2019s conversions.<\/p>\n<p>A \u201cconversion\u201d can mean something completely different depending on what\u2019s actually being counted. A form fill isn\u2019t a marketing qualified lead (MQL). An MQL isn\u2019t a sale. <\/p>\n<p>For example, a phone call, a chat initiation, and a user watching 50% of a video are all conversion actions I\u2019ve seen tracked in the same account, sometimes rolled into the same headline number and reported as \u201cconversions.\u201d<\/p>\n<p>When you tell a client or stakeholder, \u201cWe got an excellent number of conversions,\u201d without specifying what that conversion actually was, that\u2019s not reporting. That\u2019s editorializing, and it\u2019s not a solid foundation for PPC strategy decisions.<\/p>\n<p>Before you present a conversion number, ask yourself:<\/p>\n<ul class=\"wp-block-list\">\n<li>What action is actually being counted? A form fill, a call, a chat, a video view, or a purchase?<\/li>\n<li>How far is that action from an actual business outcome? A lead and a closed sale aren\u2019t the same type of win.<\/li>\n<li>Would the person reading this report make a different decision if they knew what was behind the number?<\/li>\n<\/ul>\n<p>If the answer to the third question is yes, you owe them that context, and you should include it when you deliver the report.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"your-ctr-benchmark-is-probably-a-decade-out-of-date\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_CTR_benchmark_is_probably_a_decade_out_of_date\"><\/span>Your CTR benchmark is probably a decade out of date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I still hear practitioners say a campaign is performing well because its click-through rate is \u201cover 2%.\u201d That benchmark comes from an era of PPC that doesn\u2019t exist anymore.<\/p>\n<p>Today\u2019s bidding algorithms are far more sophisticated at finding users who resemble your existing converters. That alone pushes click-through rate (CTR) up across the board, independent of anything you did strategically.<\/p>\n<p>A 2% CTR benchmark from 10 years ago tells you almost nothing about whether a modern, algorithmically targeted campaign is actually healthy and meeting its goals.<\/p>\n<p>Reporting that \u201cCTR is above benchmark\u201d without acknowledging what\u2019s driving that lift, whether it\u2019s better targeting, better creative, or simply a more capable algorithm finding easier audiences, is another way data gets presented as good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> without earning that designation.<\/p>\n<p>I don\u2019t think there\u2019s a legitimate universal benchmark left to point to. The algorithm has gotten too good at finding easy clicks for a single number to mean the same thing across accounts, industries, or even campaigns within the same account.<\/p>\n<p>Stakeholders will always ask the fundamental question: \u201cAre these numbers good or bad?\u201d<\/p>\n<p>As subject matter experts, our job isn\u2019t to hand them a legacy benchmark to check off, especially one that doesn\u2019t really exist in any meaningful form.<\/p>\n<p>True expertise means redefining success and shifting the conversation away from vanity metrics that the algorithm inflates for us. It means anchoring our reports in the business outcomes we were hired to drive.<\/p>\n<p>It\u2019s also important to explain how modern bid strategies affect the metrics you\u2019re reporting.<\/p>\n<p><strong><em>Dig deeper: Why a lower CTR can be better for your PPC campaigns<\/em><\/strong><\/p>\n<h2 id=\"raw-numbers-and-percentages-tell-different-stories-use-both\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Raw_numbers_and_percentages_tell_different_stories_%E2%80%94_use_both\"><\/span>Raw numbers and percentages tell different stories \u2014 use both<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The widget story I opened with is really a story about raw numbers versus percentages, and that same tension shows up constantly in paid search reporting.<\/p>\n<p>When you\u2019re breaking down conversions by type, for example, showing that phone calls make up 40% of conversions versus leads at 60% tells a very different story than saying \u201c142 calls, 213 leads.\u201d Neither version is wrong. But presenting only one of them, especially the one that happens to look better, is a choice. It isn\u2019t neutral reporting.<\/p>\n<p>It\u2019s something we have to be conscious of whenever we present data.<\/p>\n<p>The fix isn\u2019t complicated: Show the data in more than one way.<\/p>\n<p>By presenting raw counts and percentages together, you give whoever reads the report enough context to understand what actually happened, instead of what you want them to take away from the report. Percentages add context to the data.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"what-you-choose-to-focus-on-in-a-report-is-itself-a-form-of-manipulation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_choose_to_focus_on_in_a_report_is_itself_a_form_of_manipulation\"><\/span>What you choose to focus on in a report is itself a form of manipulation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This kind of manipulation by omission is something I think about most often because I\u2019ve seen it cost advertisers real money and create confusion.<\/p>\n<p>For example, I once took over an account from another practitioner who had been telling the business that its low cost per click (CPC) was a sign of success.<\/p>\n<p>If a low CPC were actually the goal, it\u2019d be easy to hit that number by running everything through the Display Network or another upper-funnel campaign. But that campaign type may not align with what the brand actually needs. <\/p>\n<p>In my example, because the business had been told for months that a low CPC meant good performance, it had bought into the wrong metric entirely.<\/p>\n<p>In reality, a higher CPC often drives better business outcomes and can even result in a lower cost per acquisition because you\u2019re paying more to reach higher-intent, higher-value users instead of optimizing for cheap clicks that don\u2019t convert. For my client, that turned out to be true.<\/p>\n<p>Focusing a stakeholder\u2019s attention on the metric that makes your work look best instead of the one that reflects their actual goals is one of the quietest ways data gets weaponized in this industry. We should be client-first when it comes to reporting data.<\/p>\n<h2 id=\"attribution-can-hide-whether-your-spend-is-doing-anything-at-all\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attribution_can_hide_whether_your_spend_is_doing_anything_at_all\"><\/span>Attribution can hide whether your spend is doing anything at all<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even accurate reporting on conversions, CTR, and CPC can still mask a bigger question: Would those conversions have happened anyway?<\/p>\n<p>Attribution models give credit for conversions across touchpoints, but it\u2019s important to remember that credit isn\u2019t causation. A branded search campaign can show a huge volume of \u201cconversions\u201d that would\u2019ve happened through organic or direct traffic, regardless of whether the ad ever ran. The report looks great, but the incremental business impact may be close to zero.<\/p>\n<p>This doesn\u2019t mean we wouldn\u2019t run a brand campaign. It means the data needs more context and nuance.<\/p>\n<p>Incrementality testing \u2014 whether that\u2019s using a holdout group, running a geo experiment, or conducting a conversion lift study \u2014 is the only real way to answer whether your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> spend is creating new business or simply claiming credit for outcomes that would\u2019ve happened anyway.<\/p>\n<p>Reporting conversion volume without ever addressing incrementality is one of the most common and most defensible-sounding ways paid search data tells an incomplete story.<\/p>\n<p><strong><em>Dig deeper: Why your B2B PPC metrics may be lying to you<\/em><\/strong><\/p>\n<h2 id=\"manipulation-tactics-worth-naming-directly\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_manipulation_tactics_worth_naming_directly\"><\/span>3 manipulation tactics worth naming directly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most of the metric issues above happen without anyone intending to mislead. But a few specific patterns are worth calling out because once you see them, you can\u2019t unsee them in your own reporting.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Conversion stacking: <\/strong>Counting multiple actions from a single user journey \u2014 say, a chat, then a call, then a form fill from the same person \u2014 as three separate wins instead of one.<\/li>\n<li><strong>Cherry-picked date ranges: <\/strong>Comparing this month to a deliberately slow month last quarter, or quietly excluding the week your account had an outage or tracking issue. A date range chosen against a weak baseline can make almost any account look like it\u2019s improving.<\/li>\n<li><strong>Vanity metric substitution: <\/strong>Leading with a metric that looks good \u2014 perhaps impressions, clicks, or \u201creach\u201d \u2013 when the metric that actually matters \u2014 qualified leads, revenue, or CPA \u2013 tells a less flattering story.<\/li>\n<\/ul>\n<p>I\u2019m not saying every practitioner who uses these patterns is acting in bad faith. Most of the time, it\u2019s habit, not deception. But habits are exactly what need to be questioned if we\u2019re serious about reporting data honestly.<\/p>\n<h2 id=\"paid-search-doesnt-have-a-governing-board-thats-exactly-why-this-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_search_doesnt_have_a_governing_board_Thats_exactly_why_this_matters\"><\/span>Paid search doesn\u2019t have a governing board. That\u2019s exactly why this matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike many licensed professions, paid search practitioners don\u2019t answer to a regulatory body. We have platform certifications, not an ethics board. That means the standard for how honestly we present data to clients and stakeholders is largely self-imposed.<\/p>\n<p>I don\u2019t think that gets talked about enough in our industry. It\u2019s easy to frame a number in the best possible light, especially when your job security or a client relationship depends on the story that number tells.<\/p>\n<p>But contextualizing conversions accurately, using current benchmarks, showing both raw numbers and percentages, and focusing on the metrics that actually reflect business outcomes isn\u2019t just good practice. It\u2019s the ethical baseline for PPC.<\/p>\n<p>If we don\u2019t hold ourselves to that standard, no one else will.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Pay-per-clickBusiness intelligenceConversion rate optimizationData ethicsPerformance indicatorAlgorithmClick-through rateMarketing Analytics for Data-Rich Environments<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/report-ppc-performance-without-lying-482689\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context. Early in my career, I was responsible for reporting metrics for a company\u2019s homepage. A member of the usability team wanted to know how much traffic a particular widget was getting. When we pulled the numbers,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":739967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/How-to-report-PPC-performance-without-lying-to-yourself-or-your-boss.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-739966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/739966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=739966"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/739966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/739967"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=739966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=739966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=739966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}