{"id":740306,"date":"2026-07-22T14:20:23","date_gmt":"2026-07-22T11:20:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/"},"modified":"2026-07-22T14:20:23","modified_gmt":"2026-07-22T11:20:23","slug":"how-category-framing-changes-which-brands-ai-recommends","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/","title":{"rendered":"How category framing changes which brands AI recommends"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af9d2b8529d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af9d2b8529d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#The_language_your_customers_use_to_search_can_shape_your_brands_AI_visibility_Learn_what_new_research_reveals_about_category_coding\" >The language your customers use to search can shape your brand&#8217;s AI visibility. Learn what new research reveals about category coding.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#What_the_data_showed\" >What the data showed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#Why_this_happens_Category_coding\" >Why this happens: Category coding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#Looking_at_the_example_from_New_Balance\" >Looking at the example from New Balance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#So_can_you_just_recode_your_KG_description\" >So, can you just recode your KG description?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#What_this_means_for_your_GEO_strategy\" >What this means for your GEO strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#What_is_the_audit_question_everyone_should_be_asking\" >What is the audit question everyone should be asking?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-category-framing-changes-which-brands-ai-recommends\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_language_your_customers_use_to_search_can_shape_your_brands_AI_visibility_Learn_what_new_research_reveals_about_category_coding\"><\/span>The language your customers use to search can shape your brand&#8217;s AI visibility. Learn what new research reveals about category coding.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Most brands <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more?<\/p>\n<p class=\"wp-block-paragraph\">In entity SEO, we tend to say, \u201cBuild the Knowledge Graph, add schema, and get more press.\u201d But that logic assumes the LLM is evaluating the brand and deciding whether it\u2019s good enough to recommend for any query related to what the brand sells. The LLM evaluates the query and matches it against whatever category associations it has built for the brand from third-party content.<\/p>\n<p class=\"wp-block-paragraph\">The difference matters enormously in practice. <\/p>\n<p class=\"wp-block-paragraph\">As we\u2019ve seen in multiple scenarios, recognition isn\u2019t the same as recommendation. So being a recognized brand isn\u2019t synonymous with being a strong brand. <\/p>\n<p class=\"wp-block-paragraph\">What matters is whether the category your customers are using to search for you matches the category the LLM has coded you into.<\/p>\n<h2 id=\"what-the-data-showed\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_the_data_showed\"><\/span>What the data showed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Jo\u00e3o da Silva and I conducted a study of 12 athletic apparel brands in the U.K. over seven days, with 14,140 API runs across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. We tested the same brands using two different category framings: athleisure and athletic footwear.<\/p>\n<p class=\"wp-block-paragraph\">After looking at the results derived from co-mentions and putting numbers on the impact of framing on category recognition for LLMs, we took the test one step further and changed the category register in the prompt.<\/p>\n<p class=\"wp-block-paragraph\">The results were symmetric to a degree that rules out noise:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th><strong>Brand<\/strong><\/th>\n<th><strong>Knowledge Graph (KG) score<\/strong><\/th>\n<th><strong>Athleisure rate<\/strong><\/th>\n<th><strong>Footwear rate<\/strong><\/th>\n<th><strong>\u0394<\/strong><\/th>\n<th><strong>Verdict<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>New Balance<\/td>\n<td>64,235<\/td>\n<td>1%<\/td>\n<td>90%<\/td>\n<td>+89<\/td>\n<td>Jumped (footwear-coded)<\/td>\n<\/tr>\n<tr>\n<td>Nike<\/td>\n<td>25,996<\/td>\n<td>77%<\/td>\n<td>90%<\/td>\n<td>+13<\/td>\n<td>Small shift (footwear-coded with strong athleisure co-mentions)<\/td>\n<\/tr>\n<tr>\n<td>Alo Yoga<\/td>\n<td>3,062<\/td>\n<td>63%<\/td>\n<td>0%<\/td>\n<td>-63<\/td>\n<td>Dropped (athleisure-coded)<\/td>\n<\/tr>\n<tr>\n<td>lululemon<\/td>\n<td>810<\/td>\n<td>90%<\/td>\n<td>0%<\/td>\n<td>-90<\/td>\n<td>Dropped (athleisure-coded)<\/td>\n<\/tr>\n<tr>\n<td>Sweaty Betty<\/td>\n<td>751<\/td>\n<td>9%<\/td>\n<td>0%<\/td>\n<td>-9<\/td>\n<td>Stable<\/td>\n<\/tr>\n<tr>\n<td>Reebok<\/td>\n<td>665<\/td>\n<td>1%<\/td>\n<td>20%<\/td>\n<td>+19<\/td>\n<td>Small shift<\/td>\n<\/tr>\n<tr>\n<td>Outdoor Voices<\/td>\n<td>455<\/td>\n<td>26%<\/td>\n<td>0%<\/td>\n<td>-26<\/td>\n<td>Small shift<\/td>\n<\/tr>\n<tr>\n<td>Rhone Apparel<\/td>\n<td>400<\/td>\n<td>5%<\/td>\n<td>0%<\/td>\n<td>-5<\/td>\n<td>Stable<\/td>\n<\/tr>\n<tr>\n<td>Varley<\/td>\n<td>381<\/td>\n<td>6%<\/td>\n<td>0%<\/td>\n<td>-6<\/td>\n<td>Stable<\/td>\n<\/tr>\n<tr>\n<td>TALA<\/td>\n<td>356<\/td>\n<td>5%<\/td>\n<td>0%<\/td>\n<td>-5<\/td>\n<td>Stable<\/td>\n<\/tr>\n<tr>\n<td>Gymshark<\/td>\n<td>277<\/td>\n<td>37%<\/td>\n<td>0%<\/td>\n<td>-37<\/td>\n<td>Dropped (athleisure-coded)<\/td>\n<\/tr>\n<tr>\n<td>LNDR<\/td>\n<td>2<\/td>\n<td>0%<\/td>\n<td>0%<\/td>\n<td>0<\/td>\n<td>Stable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\"><strong>Notes<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>New Balance goes from 1% to 90%.<\/li>\n<li>lululemon goes from 90% to 0%.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The variation is approximately 0.9 points in both directions simultaneously.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019re not talking about correlation here, but a controlled observation: what happens when we change only one variable \u2014 the category word in the prompt.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Be the brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">AI recommends<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where your brand appears in AI search, where competitors are winning, and what it takes to become the answer AI recommends.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See your AI visibility<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"why-this-happens-category-coding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_this_happens_Category_coding\"><\/span>Why this happens: Category coding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Nike, New Balance, and Reebok share the exact same Google Knowledge Graph (KG) description: \u201cFootwear company,\u201d so all three are recognized perfectly by every LLM we tested. From an entity standpoint (recognition), they start from an identical position. However, their behavior under different category framings isn\u2019t identical at all.<\/p>\n<p class=\"wp-block-paragraph\">The reason is what the paper formalizes as category coding: the combination of the KG description field and the third-party content corpus that has accumulated around a brand in a given category.<\/p>\n<p class=\"wp-block-paragraph\">The KG description anchors a brand to a category in the model\u2019s representation (impacts recognition).<\/p>\n<p class=\"wp-block-paragraph\">The third-party corpus \u2014 articles, reviews, editorial comparisons, and roundups \u2014 fills in the detail of what that category association actually looks like (impacts recommendation).<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-looking-at-the-example-from-new-balance\"><span class=\"ez-toc-section\" id=\"Looking_at_the_example_from_New_Balance\"><\/span>Looking at the example from New Balance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">New Balance\u2019s KG description says \u201cFootwear company,\u201d and the third-party corpus that has accumulated around it corroborates the category by focusing on topics related to running shoes, performance footwear, and athletic training.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">When a user asks about athleisure brands, the model doesn\u2019t find New Balance in that corpus because there is no third-party association. But it does find lululemon, Alo Yoga, and Gymshark: all brands whose corpus is built from fashion publications, lifestyle editorial, and activewear roundups.<\/p>\n<p class=\"wp-block-paragraph\">When we changed the query to athletic footwear, the retrieval flipped: New Balance is suddenly in the right corpus, and lululemon is not.<\/p>\n<p class=\"wp-block-paragraph\">The model itself can\u2019t and isn\u2019t making a judgment about brand quality or belonging. What an LLM does is pattern-match a query category against a content category. If those two things align, the brand surfaces. If they don\u2019t, it doesn\u2019t, regardless of how established the brand is.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-so-can-you-just-recode-your-kg-description-nbsp\"><span class=\"ez-toc-section\" id=\"So_can_you_just_recode_your_KG_description\"><\/span>So, can you just recode your KG description?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Some brands reading this will consider the obvious shortcut: Change the KG description. If \u201cFootwear company\u201d is anchoring you to the wrong category, recode it to \u201cApparel company,\u201d and the problem is solved.<\/p>\n<p class=\"wp-block-paragraph\">However, the KG description is only half of what determines category coding. The other half is the third-party content corpus that has accumulated around your brand, and that doesn\u2019t change because you updated a field in the Knowledge Graph. If your entire external content history is performance footwear, running, and athletic training, changing the description gives the model a new anchor with nothing attached to it. The corpus still says what it always said.<\/p>\n<p class=\"wp-block-paragraph\">The corrective lever is third-party content investment in the specific category framing your customers are using: in the publications the model retrieves from, alongside the brands that already define that space. The KG description can support that work once the corpus exists.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"what-this-means-for-your-geo-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_this_means_for_your_GEO_strategy\"><\/span>What this means for your GEO strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">The standard GEO advice is to strengthen your entity: a consistent name, clean schema, a strong About page, and more press coverage. That advice is correct for getting recognized and even recommended within the brand\u2019s coded category, but it isn\u2019t sufficient for getting recommended in adjacent category queries.<\/p>\n<p class=\"wp-block-paragraph\">What determines recommendation in adjacent categories is whether the third-party content corpus around your brand matches the category framing your customers are actually using.<\/p>\n<p class=\"wp-block-paragraph\">The questions worth asking about any brand are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Are we visible in AI?<\/li>\n<li>What category has the LLM coded us into?<\/li>\n<li>Is that the category our customers are querying?<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">If a brand is strong in one category, but its customers are increasingly using adjacent category language to search (for example, athleisure instead of sportswear, or performance wellness instead of fitness), and the brand\u2019s third-party corpus hasn\u2019t kept pace with that language shift, the brand will be invisible in exactly the queries customers are using.<\/p>\n<p class=\"wp-block-paragraph\">Nike is the study\u2019s clearest positive case, surfacing in both athleisure (77%) and athletic footwear (90%) queries, despite being KG-coded as a footwear brand. <\/p>\n<p class=\"wp-block-paragraph\">The reason is that Nike has accumulated enough athleisure-coded third-party content, including editorial coverage in fashion publications, inclusion in activewear roundups, and co-mentions with other athleisure brands, to register as category-eligible in both framings. It built a sub-stream in the adjacent category that New Balance didn\u2019t.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        If AI can\u2019t find you, <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers won\u2019t either<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n       Track your visibility across AI search, uncover missed opportunities, and grow your presence where customers are asking questions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See your AI visibility<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"what-is-the-audit-question-everyone-should-be-asking\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_audit_question_everyone_should_be_asking\"><\/span>What is the audit question everyone should be asking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Before investing further in entity optimization, it\u2019s worth running a simple diagnostic: Take the five or six different ways your customers might phrase a category query for what you do, and test each one across two or three LLMs. Note which formulations surface your brand and which don\u2019t.<\/p>\n<p class=\"wp-block-paragraph\">For the ones that don\u2019t, the questions to ask are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Does third-party content about your brand actually use that language?<\/li>\n<li>Are you being written about in publications that cover that category?<\/li>\n<li>Are you appearing in editorial roundups that use that phrasing?<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">If the answer is no, you know where to start: getting into the external conversations that speak the language of that query.<\/p>\n<p class=\"wp-block-paragraph\">Closing that gap means becoming a participant in the category comparison content that defines who belongs in that space.<\/p>\n<p class=\"wp-block-paragraph\"><em>This article is based on findings from \u201c<\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/doi.org\/10.5281\/zenodo.20331344\" target=\"_blank\" rel=\"noopener\"><em>The recognition-recommendation gap: Empirical evidence that category coding, not knowledge-graph strength, determines brand visibility in generative AI output<\/em><\/a><em>,\u201d co-authored with Jo\u00e3o da Silva and published open access on Zenodo.<\/em><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Artificial intelligenceGenerative AIKilogramLarge language modelNikeAI OverviewsBrand managementChatGPTClaudeGeminiGoogleKnowledge graphKnowledge GraphNew BalancePerplexity AISearch engine optimizationUnited Kingdom<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+12 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/category-framing-brands-ai-recommends-482715\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The language your customers use to search can shape your brand&#8217;s AI visibility. Learn what new research reveals about category coding. Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO, we tend to say, \u201cBuild the Knowledge Graph,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":740307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Your-customers-query-wording-determines-your-AI-visibility-not-your-brand-strength.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-740306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=740306"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/740307"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=740306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=740306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=740306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}