{"id":740679,"date":"2026-07-24T07:40:24","date_gmt":"2026-07-24T04:40:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals\/"},"modified":"2026-07-24T07:40:24","modified_gmt":"2026-07-24T04:40:24","slug":"google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals\/","title":{"rendered":"Google Ads API v25 adds YouTube metrics and loyalty campaign goals"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af5000684ddd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af5000684ddd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals\/#Google_Ads_API_25_expands_measurement_capabilities_introduces_retention-focused_goals_and_new_ways_of_managing_objectives\" >Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_API_25_expands_measurement_capabilities_introduces_retention-focused_goals_and_new_ways_of_managing_objectives\"><\/span>Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google released version 25 of the Google Ads API, adding new reporting capabilities, updated campaign goals, and expanded <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> measurement tools for developers building on the platform.<\/p>\n<p class=\"wp-block-paragraph\">The release also introduces changes that require developers to upgrade their client libraries and code to access the new functionality.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s new<\/strong>. Google Ads API v25 includes several notable additions for advertisers and developers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>YouTube ad sub-format reporting:<\/strong> Developers can now break down non-skippable in-stream YouTube ads by duration (standard, up to 30 seconds, and up to 60 seconds) using a new <code>ad_sub_format_type<\/code> segment.<\/li>\n<li><strong>YouTube Shorts engagement metrics:<\/strong> Reports now include comments, likes, and shares for Shorts ads, offering deeper insight into audience engagement.<\/li>\n<li><strong>Loyalty retention goal:<\/strong> Advertisers can now optimize campaigns to retain loyalty program members through dedicated campaign and account-level settings, including bid adjustments and member benefits in Product Listing Ads.<\/li>\n<li><strong>Revamped new customer acquisition goals:<\/strong> Google has migrated customer acquisition goals to its unified goals framework, replacing legacy lifecycle goal resources.<\/li>\n<li><strong>YouTube creator insights:<\/strong> Developers can access more detailed creator channel insights, including average views, engagement rates, likes, comments, and audience attributes, for creators who have opted to share non-public data.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. While most advertisers won\u2019t interact directly with the Google Ads API, the updates will benefit agencies, enterprise advertisers, SaaS platforms, and third-party tools that rely on it. New reporting dimensions for YouTube and Shorts provide richer performance insights, while the expanded loyalty and customer acquisition goals enable more sophisticated campaign optimization. Developers should also note that some legacy resources have been removed, making upgrades necessary to maintain compatibility.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Between the lines<\/strong>. Google\u2019s latest API release continues its push toward first-party measurement and lifecycle marketing. The addition of loyalty-focused campaign goals signals a growing emphasis on customer retention alongside acquisition, while expanded YouTube reporting reflects the platform\u2019s increasing importance for advertisers.<\/p>\n<p class=\"wp-block-paragraph\">The API also aligns more closely with changes already rolling out across the Google Ads interface, ensuring third-party tools can support the latest campaign types and reporting features.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ads-developers.googleblog.com\/2026\/07\/announcing-v25-of-google-ads-api.html?m=1\">Google Ads API v25<\/a> delivers meaningful upgrades for developers and enterprise advertisers, expanding YouTube reporting, modernizing campaign goals, and introducing new retention-focused optimization tools, but upgrading existing integrations is required to take advantage of the new features.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>lication programming interfaceGoogle AdsOnline advertisingYouTubeCustomer retentionSoftware as a serviceYouTube Shorts<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-api-v25-adds-youtube-metrics-and-loyalty-campaign-goals-483305\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives. Google released version 25 of the Google Ads API, adding new reporting capabilities, updated campaign goals, and expanded YouTube measurement tools for developers building on the platform. The release also introduces changes that require developers to upgrade their client&#8230;<\/p>\n","protected":false},"author":1,"featured_media":740680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-API-25.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-740679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=740679"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/740680"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=740679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=740679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=740679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}