{"id":740819,"date":"2026-07-24T23:15:23","date_gmt":"2026-07-24T20:15:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data\/"},"modified":"2026-07-24T23:15:23","modified_gmt":"2026-07-24T20:15:23","slug":"google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data\/","title":{"rendered":"Google says don\u2019t include fake or undisclosed incentivized reviews in review snippet structured data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af9d46278d48\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af9d46278d48\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data\/#Google_updated_the_review_snippet_structured_data_markup_documentation_with_some_new_guidelines_and_examples\" >Google updated the review snippet structured data markup documentation with some new guidelines and examples.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_updated_the_review_snippet_structured_data_markup_documentation_with_some_new_guidelines_and_examples\"><\/span>Google updated the review snippet structured data markup documentation with some new guidelines and examples.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google updated the review snippet structured data <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet#guidelines\">guidelines<\/a> with a new guideline that reads, \u201cDon\u2019t include fake or undisclosed incentivized reviews on your page or in your structured data markup.\u201d<\/p>\n<p class=\"wp-block-paragraph\">A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. Review snippets may <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in rich results or Google Knowledge Panels.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What is new. <\/strong>Google added a new guideline that is somewhat obvious but Google wrote that you should not include fake or undisclosed incentivized reviews and then markup those reviews with structured data.<\/p>\n<p class=\"wp-block-paragraph\">Google also provided some examples of fake or undisclosed reviews, they include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reviews that aren\u2019t based on a genuine experience of a product or service<\/li>\n<li>Reviews written in exchange for a benefit (such as money, discounts, vouchers, or free products) that don\u2019t clearly and prominently disclose the incentivization<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>Why we care. <\/strong>If you want to be eligible to show up for review snippets within Google Search, you must make sure to continue to follow the guidelines. Google added a new guideline to the documentation for a reason; Google probably sees people using these techniques to get fake reviews. So make sure you remove any reviews that were obtained with these methods and\/or any other guidelines that may have been broken.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google SearchGoogleSearch engine optimizationStructured dataInternet fraudKnowledge graph<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-says-dont-include-fake-or-undisclosed-incentivized-reviews-in-review-snippet-structured-data-483456\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google updated the review snippet structured data markup documentation with some new guidelines and examples. Google updated the review snippet structured data guidelines with a new guideline that reads, \u201cDon\u2019t include fake or undisclosed incentivized reviews on your page or in your structured data markup.\u201d A review snippet is a short excerpt of a review&#8230;<\/p>\n","protected":false},"author":1,"featured_media":740820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/google-review-snippets-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-740819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=740819"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/740820"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=740819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=740819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=740819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}