{"id":740869,"date":"2026-07-25T04:25:17","date_gmt":"2026-07-25T01:25:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns\/"},"modified":"2026-07-25T04:25:17","modified_gmt":"2026-07-25T01:25:17","slug":"google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns\/","title":{"rendered":"Google Ads Editor 2.13 brings AI Max support to Shopping campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6663d39f5a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6663d39f5a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns\/#The_new_editor_expands_offline_campaign_management_with_new_AI-powered_Shopping_features_and_enhanced_Demand_Gen_support\" >The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_new_editor_expands_offline_campaign_management_with_new_AI-powered_Shopping_features_and_enhanced_Demand_Gen_support\"><\/span>The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline.<\/p>\n<p class=\"wp-block-paragraph\">The update also adds new reporting capabilities and AI compliance tools while retiring support for creating new Video Action campaigns.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s new<\/strong>. Google Ads Editor 2.13 introduces a broad range of new features, with several aimed at helping advertisers adopt Google\u2019s latest AI-powered campaign capabilities.<\/p>\n<p class=\"wp-block-paragraph\">Highlights include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Full support for AI Max in Shopping campaigns, including automated text generation, URL expansion controls, brand lists, and URL exclusions.<\/li>\n<li>Support for Customer Retention Goals in Performance Max campaigns, allowing advertisers to optimise toward re-engaging existing customers.<\/li>\n<li>New Business Name and Business Logo fields for responsive and non-skippable video ads.<\/li>\n<li>Maps placement support for Demand Gen campaigns.<\/li>\n<li>Native Channel Performance reporting, bringing Editor closer to the reporting available in the Google Ads interface.<\/li>\n<li>AI-generated content disclosure controls through a new User Attestation field for image and video assets.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The release also includes several new best-practice warnings for video campaigns, improved column management, resume <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a> support, and updates to bidding strategy management.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. AI Max for Shopping is the standout addition for PPC advertisers, bringing feature parity between Shopping, Search, and Performance Max campaigns within Google Ads Editor. Advertisers who rely on Editor for bulk campaign management can now configure AI-powered features without switching back to the web interface.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Between the lines<\/strong>. Much of this release centres on bringing Google Ads Editor in line with features already available in Google Ads. As Google expands AI-powered campaign management, Editor continues evolving from a simple bulk editing tool into a platform capable of managing nearly every major campaign feature offline.<\/p>\n<p class=\"wp-block-paragraph\">The update also signals Google\u2019s ongoing migration away from legacy campaign types, with support for creating new Video Action campaigns now officially removed following their transition to Demand Gen.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/editor\/answer\/17136249?hl=en\">Google Ads Editor 2.13<\/a> delivers one of its more substantial updates in recent releases, adding support for AI Max in Shopping, expanding Performance Max capabilities, and giving advertisers more tools to manage Google\u2019s latest campaign features at scale.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdSenseGoogleGoogle AdsOnline advertisingPerformance-based advertisingArtificial intelligenceDemand generation<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-editor-2-13-brings-ai-max-support-to-shopping-campaigns-483506\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support. Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and several workflow improvements for advertisers managing campaigns offline. The update also adds new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":740870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-Editor-2.13.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-740869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=740869"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/740869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/740870"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=740869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=740869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=740869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}