{"id":741492,"date":"2026-07-28T17:40:27","date_gmt":"2026-07-28T14:40:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/"},"modified":"2026-07-28T17:40:27","modified_gmt":"2026-07-28T14:40:27","slug":"putting-google-ads-ai-maxs-automated-ad-copy-to-the-test","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/","title":{"rendered":"Putting Google Ads AI Max\u2019s automated ad copy to the test"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aefc6047d750\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aefc6047d750\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#See_where_AI-generated_assets_helped_ecommerce_B2B_and_B2C_campaigns_%E2%80%94_and_where_human_control_still_delivered_better_results\" >See where AI-generated assets helped ecommerce, B2B, and B2C campaigns \u2014 and where human control still delivered better results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Text_customization_and_messaging_restrictions\" >Text customization and messaging restrictions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Choosing_the_campaigns_to_test\" >Choosing the campaigns to test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Asset_review\" >Asset review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#The_results\" >The results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Ecommerce_campaigns\" >Ecommerce campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#B2B_lead_generation\" >B2B lead generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#B2C_lead_generation\" >B2C lead generation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Where_AI_Max_automated_assets_work_best\" >Where AI Max automated assets work best<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/putting-google-ads-ai-maxs-automated-ad-copy-to-the-test\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"See_where_AI-generated_assets_helped_ecommerce_B2B_and_B2C_campaigns_%E2%80%94_and_where_human_control_still_delivered_better_results\"><\/span>See where AI-generated assets helped ecommerce, B2B, and B2C campaigns \u2014 and where human control still delivered better results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">One of AI Max\u2019s capabilities is creating assets for you. This can take the strain off the PPC team by reducing the need to customize ads for every single ad group.<\/p>\n<p class=\"wp-block-paragraph\">We wanted to quantify how well the text customization feature worked for various companies, so we ran tests with three different companies to understand how much we should or shouldn\u2019t be using text customization.<\/p>\n<p class=\"wp-block-paragraph\">As we\u2019re a software company that helps companies manage their PPC accounts, not the agency doing the work, we worked with the companies to guide them on how to set up and analyze the tests.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019ll start by examining the process we used to help the companies set up the tests so you can run this experiment yourself, and then we\u2019ll examine the test results.<\/p>\n<h2 id=\"h-text-customization-and-messaging-restrictions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_customization_and_messaging_restrictions\"><\/span>Text customization and messaging restrictions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Before you run this test, you need to understand the features involved. <\/p>\n<p class=\"wp-block-paragraph\">First, you need to turn on AI Max and the text customization feature.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1604\" height=\"686\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-optimization.png\" alt=\"Google Ads AI Max - Asset optimization\" class=\"wp-image-483565\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-optimization.png 1604w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-optimization-768x328.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-optimization-1536x657.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Since this is AI working in the background for you, it can tailor the assets in every single ad group to the keywords in that group. While this sounds nice, the assets can sometimes be used to run promotions or advertise products and services you don\u2019t offer.<\/p>\n<p class=\"wp-block-paragraph\">To help guide the system, you should <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly messaging restrictions when using auto-created assets.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"925\" http: alt=\"Google Ads AI Max - Text guidelines\" class=\"wp-image-483567\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines.png 1260w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines-768x564.png 768w\" data-lazy-sizes=\"(max-width: 1260px) 100vw, 1260px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"925\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines.png\" alt=\"Google Ads AI Max - Text guidelines\" class=\"wp-image-483567\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines.png 1260w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Text-guidelines-768x564.png 768w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Messaging restrictions can help guide the system on what the ads should and shouldn\u2019t say. In addition, you can give it rules around your brand guidelines.<\/p>\n<p class=\"wp-block-paragraph\">The overall process for creating good messaging restrictions is fairly simple and only takes an hour or two:<\/p>\n<ul class=\"wp-block-list\">\n<li>Use a prompt in Gemini to create your initial assets.<\/li>\n<li>Then use a prompt to make the ads overly promotional, create promises you don\u2019t like, etc. Essentially, you\u2019re having the system write ads you don\u2019t approve of and want to ensure Google doesn\u2019t create assets like these on your behalf.<\/li>\n<li>Create messaging restrictions to stop the assets you don\u2019t like from being generated.<\/li>\n<li>Use a prompt to create new, highly promotional ads with your messaging restrictions until all created assets fit your company\u2019s messaging guidelines.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Is your account ready for Google AI Max? A pre-test checklist<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-choosing-the-campaigns-to-test\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_campaigns_to_test\"><\/span>Choosing the campaigns to test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">We wanted to see how these assets performed across different types of companies and different levels of campaign optimization.<\/p>\n<p class=\"wp-block-paragraph\">Therefore, we first chose three business types:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ecommerce.<\/li>\n<li>B2B lead gen.<\/li>\n<li>B2C lead gen.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">In each account, we only wanted campaigns that met a specific set of criteria:<\/p>\n<ul class=\"wp-block-list\">\n<li>Did not use brand keywords.<\/li>\n<li>Spent at least $20,000 per month.<\/li>\n<li>Had at least 100 ad groups.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Most companies have some campaigns that are their best performers, where the team spends a lot of time optimizing the campaigns. Then you have your campaigns that are long-tail, do well in aggregate, but receive less attention.<\/p>\n<p class=\"wp-block-paragraph\">To understand how well text customization was going to perform, we used two campaigns that were highly watched and two that were somewhat neglected from each account.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">We also wanted to see how the new assets performed, so we chose campaigns that didn\u2019t rely heavily on pinning, which excluded many of the highest-spending campaigns, since most large and enterprise companies extensively use pinning in their top campaigns.<\/p>\n<p class=\"wp-block-paragraph\">Finally, we wanted to test only the assets, not URL expansion, so none of the campaigns used the final URL expansion feature.<\/p>\n<h2 id=\"h-asset-review\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asset_review\"><\/span>Asset review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">As you run these tests, you\u2019ll want to monitor the auto-created assets and remove any that don\u2019t align with your brand messaging or offers. <\/p>\n<p class=\"wp-block-paragraph\">When looking for AI-generated assets, it\u2019s essential that you change the default filters to include the ad, as this filter isn\u2019t chosen by default.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"670\" http: alt=\"Google Ads AI Max - Asset review filters\" class=\"wp-image-483568\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters.png 954w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters-768x539.png 768w\" data-lazy-sizes=\"(max-width: 954px) 100vw, 954px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters.png\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"670\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters.png\" alt=\"Google Ads AI Max - Asset review filters\" class=\"wp-image-483568\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters.png 954w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Asset-review-filters-768x539.png 768w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">The companies in the test monitored these assets as they were created and removed them before they received many impressions. Ignoring the B2B results (more on that later), approximately 19% of the auto-created assets were removed.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-the-results\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_results\"><\/span>The results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 id=\"h-ecommerce-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ecommerce_campaigns\"><\/span>Ecommerce campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">This ecommerce company sells over 100,000 SKUs, so it has a lot of products, and many users are accustomed to visiting the website and searching again if the landing page doesn\u2019t have the specific product they\u2019re looking for.<\/p>\n<p class=\"wp-block-paragraph\">At first glance, it appeared that both AI Max and text customization were incredibly successful.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" http: alt=\"Google Ads AI Max - Ecommerce\" class=\"wp-image-483571\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-1536x757.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce.png\" alt=\"Google Ads AI Max - Ecommerce\" class=\"wp-image-483571\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-1536x757.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">However, after further analysis, we found that AI Max was poaching impressions, clicks, and conversions from other campaigns and that the overall revenue for the account declined.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The company added many search terms as keywords to help Google prioritize the correct ad group and campaign. Then it added more negative keywords and audience lists to slow cannibalization and reran the tests.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" http: alt=\"Google Ads AI Max Ecommerce Test Rerun\" class=\"wp-image-483572\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun-1536x757.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun.png\" alt=\"Google Ads AI Max Ecommerce Test Rerun\" class=\"wp-image-483572\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-Ecommerce-test-rerun-1536x757.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">We observed that AI text customization wasn\u2019t as effective as human management of assets for highly optimized campaigns. However, it was good at assisting the long-tail campaign.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Why your brand campaign may not be ready for AI Max<\/em><\/strong><\/p>\n<h3 id=\"h-b2b-lead-generation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_lead_generation\"><\/span>B2B lead generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">When creating RSA assets for B2B companies, one of the most important considerations is how to properly prequalify your audience through your asset usage. You want your ads to be unattractive to B2C searchers and appeal to B2B searchers.<\/p>\n<p class=\"wp-block-paragraph\">This company had previously used pinning quite extensively across its assets to ensure this qualification. However, it wanted to see how well Google could optimize its accounts, so it removed its pins during this test.<\/p>\n<p class=\"wp-block-paragraph\">The nuance of prequalifying a B2B audience is one that text customization clearly doesn\u2019t understand. The B2B accounts saw their CTRs skyrocket. However, the conversion rates declined significantly since the ads were attracting many B2C searchers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" http: alt=\"Google Ads AI Max - B2B lead generation\" class=\"wp-image-483573\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation-1536x757.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation.png\" alt=\"Google Ads AI Max - B2B lead generation\" class=\"wp-image-483573\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2B-lead-generation-1536x757.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">The messaging restrictions included language to ensure the assets prequalified users as part of a B2B audience. While some of the assets met this criterion, the overall ads that were shown to users didn\u2019t properly appeal to B2B buyers.<\/p>\n<p class=\"wp-block-paragraph\">The other tests ran for over a month. However, after three weeks, the results were so poor that this company stopped the tests and went back to pinning its ads and removing the auto-created assets. Within a week, its results returned to their pretest levels.<\/p>\n<h3 id=\"h-b2c-lead-generation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2C_lead_generation\"><\/span>B2C lead generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Our last test was with a B2C lead generation company that localizes its ads through geographic ad copy or geographic insertion.<\/p>\n<p class=\"wp-block-paragraph\">Its optimized campaigns had tailored ad copy for the keywords in every single ad group. Its long-tail campaign had a few headline assets in each ad group, tailored to the keywords, but most assets were reused across ad groups.<\/p>\n<p class=\"wp-block-paragraph\">Seeing formulaic ad copy in lower-priority campaigns is quite common, and this is where we were hoping to see AI auto-created assets perform well, since there was a lot of opportunity for better ads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" http: alt=\"Google Ads AI Max - B2C lead generation\" class=\"wp-image-483574\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation-1536x757.png 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1009\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation.png\" alt=\"Google Ads AI Max - B2C lead generation\" class=\"wp-image-483574\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation.png 2048w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation-768x378.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Google-Ads-AI-Max-B2C-lead-generation-1536x757.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">AI Max auto-created assets didn\u2019t disappoint in these low-priority campaigns. While these assets didn\u2019t outperform the assets humans had spent a lot of time testing in their top campaigns, AI performed quite well for the long-tail campaign.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-where-ai-max-automated-assets-work-best\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_AI_Max_automated_assets_work_best\"><\/span>Where AI Max automated assets work best<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">AI is a fantastic tool at your disposal. For ads where you\u2019re spending a lot of time thinking through your messaging, it can be good at helping you generate ideas, but human-created assets still outperform AI-generated assets.<\/p>\n<p class=\"wp-block-paragraph\">If you need specific types of assets, such as prequalifying users for B2B audiences, specific offers, or short-term promotions, then you should take control of the assets yourself and not turn them over to AI.<\/p>\n<p class=\"wp-block-paragraph\">However, auto-created assets shine when you just don\u2019t have enough time to fully optimize your creatives. Using AI to create your assets, assuming you have good messaging restrictions and regularly review these assets, can help your overall performance.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019re still a long way from AI being a turn-on-and-forget setting. It needs babysitting and oversight. However, having AI do the heavy lifting in areas where you don\u2019t have the time to fully optimize, and then spending your time reviewing and tweaking the outcomes, is the best use of AI in ad creation.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsArtificial intelligenceGenerative AIGooglePay-per-clickAdvertising campaignBusiness-to-businessChatbotDirect-to-consumerGeminiMarketing automation<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+6 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-ai-maxs-automated-ad-copy-test-483557\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See where AI-generated assets helped ecommerce, B2B, and B2C campaigns \u2014 and where human control still delivered better results. One of AI Max\u2019s capabilities is creating assets for you. This can take the strain off the PPC team by reducing the need to customize ads for every single ad group. We wanted to quantify how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":741493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/Putting-Google-Ads-AI-Maxs-automated-ad-copy-to-the-test.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-741492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/741492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=741492"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/741492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/741493"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=741492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=741492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=741492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}