{"id":742136,"date":"2026-08-01T07:15:27","date_gmt":"2026-08-01T04:15:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents\/"},"modified":"2026-08-01T07:15:27","modified_gmt":"2026-08-01T04:15:27","slug":"openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents\/","title":{"rendered":"OpenAI appears to be building chatbot-native ads that launch AI agents"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af803079c9e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af803079c9e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents\/#A_new_ChatGPT_ad_format_is_being_tested_that_starts_a_conversation_with_an_AI_business_agent_instead_of_sending_users_to_a_website\" >A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_new_ChatGPT_ad_format_is_being_tested_that_starts_a_conversation_with_an_AI_business_agent_instead_of_sending_users_to_a_website\"><\/span>A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">OpenAI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business.<\/p>\n<p class=\"wp-block-paragraph\">Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s happening<\/strong>. OpenAI is laying the groundwork for what could be a fundamentally different type of online advertising.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"786\" http: alt=\"ChatGPT Ads New Type\" class=\"wp-image-484108\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type-768x755.jpeg 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg\" alt=\"ChatGPT Ads New Type\" class=\"wp-image-484108\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type-768x755.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p class=\"wp-block-paragraph\">The workflow appears to have three key components:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Business profiling.<\/strong> ChatGPT first crawls a company\u2019s website to automatically generate a business profile. That profile includes common customer questions, support information, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> context about the business.<\/li>\n<li><strong>Business agent creation<\/strong>. Advertisers can then configure a business agent using custom instructions. The agent combines the generated business profile with additional data sources, including product feeds, Model Context Protocol (MCP) tools for live business data, and custom lead-generation forms.<\/li>\n<li><strong>Agent-powered campaigns<\/strong>. Rather than directing traffic to a website URL, advertisers launch campaigns that point users directly into conversations with the business agent.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The underlying <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> appears to be the same foundation that powers Custom GPTs.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. For decades, digital advertising has followed the same basic pattern: an ad generates a click, and the click opens a webpage. This model flips that paradigm. The conversation, not the website, becomes the destination.<\/p>\n<p class=\"wp-block-paragraph\">That could allow businesses to answer customer questions im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely, recommend products, schedule appointments, troubleshoot issues, or qualify sales leads before a user ever visits a traditional website.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What we\u2019re watching<\/strong>. These capabilities appear to exist today within ChatGPT Ads Manager for a limited group of advertisers. The end-user experience has not yet been widely observed, so it\u2019s unclear exactly how these ads will appear inside ChatGPT or how prominently they\u2019ll be surfaced.<\/p>\n<p class=\"wp-block-paragraph\">Still, the underlying infrastructure suggests OpenAI is actively exploring chatbot-native advertising, where the click launches an AI business representative instead of a webpage.<\/p>\n<p class=\"wp-block-paragraph\"><strong>First spotted.<\/strong> This new ad type option was spotted by Entrepreneur Juozas Kaziuk\u0117nas, who who shared it on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7488571152357810176\/\">LinkedIn<\/a>.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">OpenAIArtificial intelligenceChatbotChatGPTOnline advertisingConversational AILead generationLinkedInModel Context Protocol<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+4 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents-484107\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website. OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":742137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-business-agent.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-742136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/742136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=742136"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/742136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/742137"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=742136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=742136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=742136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}