{"id":742518,"date":"2026-08-04T00:36:18","date_gmt":"2026-08-03T21:36:18","guid":{"rendered":""},"modified":"2026-08-04T00:36:18","modified_gmt":"2026-08-03T21:36:18","slug":"microsoft-clarity-adds-branded-and-non-branded-ai-queries","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-clarity-adds-branded-and-non-branded-ai-queries\/","title":{"rendered":"Microsoft Clarity adds branded and\u00a0non-branded\u00a0AI\u00a0queries"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af3bc26e3d6b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af3bc26e3d6b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-clarity-adds-branded-and-non-branded-ai-queries\/#You_can_now_see_numerous_AI_analytics_reports_broken_down_by_branded_and_non-branded_queries\" >You can now see numerous AI analytics reports broken down by branded and non-branded queries.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-clarity-adds-branded-and-non-branded-ai-queries\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"You_can_now_see_numerous_AI_analytics_reports_broken_down_by_branded_and_non-branded_queries\"><\/span>You can now see numerous AI analytics reports broken down by branded and non-branded queries.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Microsoft has updated its analytics tool, Clarity, to add branded and\u00a0non-branded breakdowns to the\u202fAI Citations dashboard and AI reports.  Clarity lets you filter branded versus non-branded information across query analysis and filtering.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What Microsoft said. <\/strong>\u201cTo make that analysis easier, Microsoft Clarity now adds\u202fbranded query segmentation\u202fto the\u202fAI Citations dashboard,\u201d Microsoft <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/clarity.microsoft.com\/blog\/branded-non-branded-queries\/\">wrote<\/a>. \u201cYou can now distinguish\u202fbranded\u202fand\u202fnon-branded\u202fgrounding queries AI systems use to look up supporting information for a response,\u201d Microsoft added.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What it looks like. <\/strong>Here is a screenshot from the Microsoft Clarity blog of these new updates:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"596\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/Branded-Non-Branded.png\" alt=\"Branded Non Branded\" class=\"wp-image-484186\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/Branded-Non-Branded.png 1200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/Branded-Non-Branded-768x381.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/figure>\n<p class=\"wp-block-paragraph\"><strong>What is new. <\/strong>Microsoft added branded vs. non-branded view across query analysis and filtering to the Clarity reports including:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Branded\u00a0labels in the queries card<\/strong>: Individual queries are now clearly marked as\u202f<strong>branded<\/strong>\u00a0in the queries view, so you can quickly\u00a0identify\u00a0brand-specific\u00a0queries\u00a0and understand what the AI systems looked up\u00a0at a glance.\u00a0<\/li>\n<li><strong>Share of Authority breakdown by query type:\u00a0<\/strong>The Share of Authority card now breaks out results by branded and non-branded queries, giving you a clearer view of where your authority is strongest: queries that mention your brand versus more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> queries.\u00a0\u00a0<\/li>\n<li><strong>Branded and non-branded filters<\/strong>:\u00a0Filter dashboard data by branded or non-branded queries to compare how your visibility performs when\u00a0an\u00a0AI\u00a0system\u00a0looks up your brand directly versus broader, more general topics.\u00a0<\/li>\n<li><strong>More precise citation analysis<\/strong>: By separating brand-led demand from generic discovery, you can better assess\u202fbrand strength,\u00a0identify\u202fdiscovery\u00a0and consideration\u00a0opportunities, and interpret changes in citation performance with greater confidence.\u00a0<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Branded\u00a0labels in the queries card<\/strong>: Individual queries are now clearly marked as\u202f<strong>branded<\/strong>\u00a0in the queries view, so you can quickly\u00a0identify\u00a0brand-specific\u00a0queries\u00a0and understand what the AI systems looked up\u00a0at a glance.\u00a0<\/li>\n<li><strong>Share of Authority breakdown by query type:\u00a0<\/strong>The Share of Authority card now breaks out results by branded and non-branded queries, giving you a clearer view of where your authority is strongest: queries that mention your brand versus more general queries.\u00a0\u00a0<\/li>\n<li><strong>Branded and non-branded filters<\/strong>:\u00a0Filter dashboard data by branded or non-branded queries to compare how your visibility performs when\u00a0an\u00a0AI\u00a0system\u00a0looks up your brand directly versus broader, more general topics.\u00a0<\/li>\n<li><strong>More precise citation analysis<\/strong>: By separating brand-led demand from generic discovery, you can better assess\u202fbrand strength,\u00a0identify\u202fdiscovery\u00a0and consideration\u00a0opportunities, and interpret changes in citation performance with greater confidence.\u00a0<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>Why we care. <\/strong>Being able to break down and filter your analytics reports by branded and non-branded queries can help you zone in to the data that matters to you. Having more clarity on how people find your content through AI search and chat experiences are important and useful.  This update gives you a little more information to work with when it comes to understanding your AI visibility. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Microsoft ClarityBrand managementMicrosoftSearch engine optimizationWeb analyticsArtificial intelligence<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-clarity-adds-branded-and-non-branded-ai-queries-484185\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now see numerous AI analytics reports broken down by branded and non-branded queries. Microsoft has updated its analytics tool, Clarity, to add branded and\u00a0non-branded breakdowns to the\u202fAI Citations dashboard and AI reports. Clarity lets you filter branded versus non-branded information across query analysis and filtering. What Microsoft said. \u201cTo make that analysis easier,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-742518","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/742518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=742518"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/742518\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=742518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=742518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=742518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}