{"id":743119,"date":"2026-08-07T13:55:36","date_gmt":"2026-08-07T10:55:36","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/new-google-help-doc-details-deal-ends-annotations-for-shopping-ads\/"},"modified":"2026-08-07T13:55:36","modified_gmt":"2026-08-07T10:55:36","slug":"new-google-help-doc-details-deal-ends-annotations-for-shopping-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/new-google-help-doc-details-deal-ends-annotations-for-shopping-ads\/","title":{"rendered":"New Google help doc details Deal Ends annotations for Shopping ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeee3ddf30ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeee3ddf30ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/new-google-help-doc-details-deal-ends-annotations-for-shopping-ads\/#A_new_Google_help_document_explains_how_experimental_Deal_Ends_annotations_highlight_eligible_Shopping_ads_with_urgency_badges\" >A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/new-google-help-doc-details-deal-ends-annotations-for-shopping-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_new_Google_help_document_explains_how_experimental_Deal_Ends_annotations_highlight_eligible_Shopping_ads_with_urgency_badges\"><\/span>A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google has published a new help document explaining how its experimental Deal Ends annotation works, giving retailers new insight into how limited-time sale badges can <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear on Product Listing Ads and what it takes to qualify.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s happening<\/strong>. The new documentation outlines an experimental Shopping feature that automatically displays urgency labels such as \u201c3 days left\u201d or \u201c5 hours left\u201d beneath eligible product prices.<\/p>\n<p class=\"wp-block-paragraph\">The annotations are generated from existing promotions and sale price information submitted through Merchant Center, meaning merchants don\u2019t need to implement new technical integrations. Google uses sale expiration dates to determine when to display the badges.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Improve click through rate<\/strong>. The feature is designed to increase urgency around time-sensitive offers, with Google saying the annotations can help improve click-through rates and conversions by making expiring deals more prominent in Shopping ads.<\/p>\n<p class=\"wp-block-paragraph\"><strong>To qualify,<\/strong> offers must meet a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of criteria based on the time of year. During the holiday shopping season, products <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly need a steeper discount and must represent the lowest price in the previous 60 days. Outside the holidays, the discount threshold is lower and pricing history is evaluated over a shorter period.<\/p>\n<p class=\"wp-block-paragraph\">In both cases, deals must expire within seven days, and Google requires a minimum interval between Deal Ends annotations for the same product.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care.<\/strong> While advertisers can\u2019t opt into or out of the feature, the new help document clarifies how Google determines eligibility. Retailers that already use promotions and sale prices can improve their chances of earning the annotation by ensuring pricing data is accurate and sale expiration dates are properly configured.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The bottom line.<\/strong> Google\u2019s new documentation sheds light on an experimental Shopping ads feature that rewards genuine, time-sensitive discounts with added visibility\u2014potentially helping retailers drive more clicks during promotional periods.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/merchants\/answer\/17371375?hl=en#zippy=%2Chow-many-products-can-qualify-for-the-deal-ends%2Chow-does-google-determine-which-product-to-feature%2Cim-already-using-the-promotion-effective-date-parameter-do-i-need-to-add-the-sale-price-effect-date-parameter-to-qualify%2Cwhat-reporting-will-be-available-can-i-find-this-in-my-google-ads-or-merchant-center-account%2Ccan-i-opt-out-of-this-treatment\">About Deal Ends experimental annotation<\/a><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google ShoppingConversion rate optimizationGoogleOnline advertisingRetailClick-through rateGoogle Merchant Center<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/new-google-help-doc-details-deal-ends-annotations-for-shopping-ads-484422\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges. Google has published a new help document explaining how its experimental Deal Ends annotation works, giving retailers new insight into how limited-time sale badges can appear on Product Listing Ads and what it takes to qualify. What\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-743119","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=743119"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743119\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=743119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=743119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=743119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}