{"id":743334,"date":"2026-08-08T18:20:26","date_gmt":"2026-08-08T15:20:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-dedicated-reporting-for-new-customer-acquisition-2\/"},"modified":"2026-08-08T18:20:26","modified_gmt":"2026-08-08T15:20:26","slug":"google-ads-adds-dedicated-reporting-for-new-customer-acquisition-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-dedicated-reporting-for-new-customer-acquisition-2\/","title":{"rendered":"Google Ads adds dedicated reporting for new customer acquisition"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9da0a03fa24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9da0a03fa24\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-dedicated-reporting-for-new-customer-acquisition-2\/#Google_now_lets_advertisers_measure_new_customer_acquisition_without_affecting_bidding_replacing_a_reporting_workaround\" >Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-dedicated-reporting-for-new-customer-acquisition-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_now_lets_advertisers_measure_new_customer_acquisition_without_affecting_bidding_replacing_a_reporting_workaround\"><\/span>Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google Ads introduced a new \u201cReport on new customers acquired\u201d option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding.<\/p>\n<p class=\"wp-block-paragraph\">The update removes the need for a widely used workaround that many advertisers relied on to access new-versus-existing customer reporting.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Customer Acquisition now includes a third option alongside the existing bidding settings. By selecting \u201cReport on new customers acquired,\u201d advertisers can measure new customer performance without applying any bidding adjustments.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"563\" height=\"348\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/New-customer-acquisition.png\" alt=\"New Customer Acquisition\" class=\"wp-image-484474\"><\/figure>\n<p class=\"wp-block-paragraph\">Enabling the setting unlocks the New customers and New customer value columns, giving advertisers a clearer view of acquisition performance while leaving Google\u2019s bidding algorithms unchanged.<\/p>\n<p class=\"wp-block-paragraph\">Previously, advertisers wanting this reporting often selected \u201cBid higher for new customers\u201d and assigned a token value of 0.01. While the setting technically modified bidding, the value was so small that it had virtually no practical impact. The workaround, first highlighted by Vasant Chaudhary, became a common way to access new customer reporting.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. The new reporting option separates measurement from optimisation. Advertisers who want visibility into new customer acquisition\u2014but don\u2019t want Google\u2019s bidding strategy to prioritise those users\u2014can now do so without relying on a workaround.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The bigger picture<\/strong>. Google continues to expand reporting controls as advertisers place greater emphasis on customer lifetime value and acquisition efficiency. Giving advertisers cleaner measurement options also reflects a broader push to make campaign settings more transparent and reduce the need for unofficial hacks.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. Google\u2019s new Customer Acquisition reporting option gives advertisers a straightforward way to track new customer performance without affecting bidding, replacing the long-standing 0.01 workaround.<\/p>\n<p class=\"wp-block-paragraph\"><strong>First spotted. <\/strong>Shared by Paid Search expert Thomas Eccel on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/thomaseccel_ppc-googleads-share-7490707193697161216-kp_m\/?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAAAOXwgBGvKJ5PG5kuwaTmFUJWimyBar5pw\">LinkedIn<\/a>.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsCustomer acquisition costCustomer lifetime valueGoogleOnline advertisingLinkedInMarketing Analytics for Data-Rich EnvironmentsThomas Eccel<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+3 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-adds-dedicated-reporting-for-new-customer-acquisition-484473\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround. Google Ads introduced a new \u201cReport on new customers acquired\u201d option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used workaround that many&#8230;<\/p>\n","protected":false},"author":1,"featured_media":743335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/Google-Ads-customer-acquisition.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-743334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=743334"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/743335"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=743334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=743334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=743334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}