{"id":743573,"date":"2026-08-10T16:50:23","date_gmt":"2026-08-10T13:50:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/"},"modified":"2026-08-10T16:50:23","modified_gmt":"2026-08-10T13:50:23","slug":"how-customers-build-confidence-across-the-search-journey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/","title":{"rendered":"How customers build confidence across the search journey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af4fcf84f8fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af4fcf84f8fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#AI_Google_Reddit_YouTube_and_brand_sites_help_resolve_different_kinds_of_uncertainty_Heres_what_that_means_for_your_search_strategy\" >AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here&#8217;s what that means for your search strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#The_data_only_looks_contradictory_until_you_think_about_behavior\" >The data only looks contradictory until you think about behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#Search_behavior_doesnt_follow_the_funnel\" >Search behavior doesn\u2019t follow the funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#Different_platforms_serve_different_needs\" >Different platforms serve different needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#The_challenge_is_understanding_confidence\" >The challenge is understanding confidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#How_to_identify_and_close_confidence_gaps\" >How to identify and close confidence gaps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#1_What_confidence_does_this_audience_need_before_theyll_buy\" >1. What confidence does this audience need before they\u2019ll buy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#2_What_confidence_assets_do_we_already_have\" >2. What confidence assets do we already have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#3_Where_will_people_naturally_discover_those_confidence_assets\" >3. Where will people naturally discover those confidence assets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#4_How_will_we_know_were_building_confidence\" >4. How will we know we\u2019re building confidence?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#The_future_of_search_isnt_just_about_visibility\" >The future of search isn\u2019t just about visibility<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-customers-build-confidence-across-the-search-journey\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_Google_Reddit_YouTube_and_brand_sites_help_resolve_different_kinds_of_uncertainty_Heres_what_that_means_for_your_search_strategy\"><\/span>AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here&#8217;s what that means for your search strategy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Every week, there\u2019s another headline about the future of search.<\/p>\n<p class=\"wp-block-paragraph\">Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> has become a search engine in its own right.<\/p>\n<p class=\"wp-block-paragraph\">From the outside, search looks increasingly fragmented. People are discovering brands in more places than ever before.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019re looking at the consequences through the wrong lens.<\/p>\n<p class=\"wp-block-paragraph\">Our latest SearchPulse research at Reflect Digital suggests the real shift is about confidence. <em>(<\/em><strong><em>Disclosure: <\/em><\/strong><em>I\u2019m Reflect Digital\u2019s founder and CEO.)<\/em><\/p>\n<p class=\"wp-block-paragraph\">The psychological reasons people search haven\u2019t fundamentally changed. People still want to understand. They still want reassurance. They still want to fit in, avoid making mistakes, and feel confident they\u2019re making the right decision.<\/p>\n<p class=\"wp-block-paragraph\">What\u2019s changing is where they go to build that confidence.<\/p>\n<h2 id=\"h-the-data-only-looks-contradictory-until-you-think-about-behavior\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_data_only_looks_contradictory_until_you_think_about_behavior\"><\/span>The data only looks contradictory until you think about behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">At first glance, the research <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears contradictory.<\/p>\n<p class=\"wp-block-paragraph\">We found that 56% of people now regularly use AI search, yet 57% still fall into our Traditional Searcher segment. How can both be true?<\/p>\n<p class=\"wp-block-paragraph\">People are expanding their search journey across more platforms. The clearest evidence comes from our behavioral segmentation. <\/p>\n<p class=\"wp-block-paragraph\">The fastest-growing audience is the \u201cmulti-platform searcher\u201d \u2014 people who naturally move between search engines, AI, communities, creators, and brand websites before making a decision. They\u2019re assembling confidence from multiple places.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Be the brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers find first<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, grow, and measure your visibility across Google, AI search, social, local, and every channel that influences buying decisions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-search-behavior-doesn-t-follow-the-funnel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_behavior_doesnt_follow_the_funnel\"><\/span>Search behavior doesn\u2019t follow the funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Marketing has spent years trying to understand customer journeys. We\u2019ve built funnels, embraced the messy middle, and mapped touchpoints. All of that still has value.<\/p>\n<p class=\"wp-block-paragraph\">Traditional journey mapping misses something important. People don\u2019t consciously move from awareness to consideration to purchase, nor do they think, \u201cNow I\u2019m going to Google,\u201d or \u201cNow I\u2019m entering the evaluation stage.\u201d<\/p>\n<p class=\"wp-block-paragraph\">They simply keep resolving uncertainty until they feel confident enough to act. Every interaction fills a different confidence gap. That subtle shift changes how we should think about modern search.<\/p>\n<h2 id=\"h-different-platforms-serve-different-needs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_platforms_serve_different_needs\"><\/span>Different platforms serve different needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">We identified four consistent psychological drivers behind search behavior:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Fact finding<\/strong>: \u201cI need accurate, trustworthy information.\u201d<\/li>\n<li><strong>Crowdsourcing<\/strong>: \u201cWhat do people like me think?\u201d<\/li>\n<li><strong>Taste tuning<\/strong>: \u201cDoes this feel right for me?\u201d<\/li>\n<li><strong>Autopilot<\/strong>: \u201cHelp me get this done.\u201d<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Those motivations haven\u2019t changed because AI arrived. They\u2019ve always existed. What\u2019s changing is how different platforms satisfy them.<\/p>\n<p class=\"wp-block-paragraph\">YouTube isn\u2019t successful simply because people like watching videos. Watching something removes uncertainty in a way that text often can\u2019t.<\/p>\n<p class=\"wp-block-paragraph\">Reddit isn\u2019t valuable because it\u2019s another search engine. Communities provide reassurance through shared experience.<\/p>\n<p class=\"wp-block-paragraph\">AI excels at helping people understand a topic quickly. Google still plays an important role in verification. Brand websites provide reassurance that you\u2019re buying from the right company.<\/p>\n<p class=\"wp-block-paragraph\">Platforms are increasingly specializing in different confidence needs.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Delegation search: Why users outsource decisions to AI<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-the-challenge-is-understanding-confidence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenge_is_understanding_confidence\"><\/span>The challenge is understanding confidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Most marketing teams are still organized around channels:<\/p>\n<ul class=\"wp-block-list\">\n<li>SEO.<\/li>\n<li>Paid search.<\/li>\n<li>Social.<\/li>\n<li>PR.<\/li>\n<li>Content.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Customers don\u2019t think like that. They move between confidence signals until they\u2019re ready to make a decision.<\/p>\n<p class=\"wp-block-paragraph\">The challenge for marketers isn\u2019t deciding which channel matters most. It\u2019s understanding which confidence gaps their audience still has and making sure they help close them.<\/p>\n<h2 id=\"h-how-to-identify-and-close-confidence-gaps\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_identify_and_close_confidence_gaps\"><\/span>How to identify and close confidence gaps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Campaign planning should start with confidence.<\/p>\n<h3 id=\"h-1-what-confidence-does-this-audience-need-before-they-ll-buy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_confidence_does_this_audience_need_before_theyll_buy\"><\/span>1. What confidence does this audience need before they\u2019ll buy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">The answer will vary. A first-time customer needs different reassurance than an existing one. A CFO needs different proof than a marketing manager.<\/p>\n<p class=\"wp-block-paragraph\">Someone making a $20 purchase has different needs than someone choosing a strategic B2B partner.<\/p>\n<h3 id=\"h-2-what-confidence-assets-do-we-already-have\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_confidence_assets_do_we_already_have\"><\/span>2. What confidence assets do we already have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">These pieces of content serve as evidence that reduces uncertainty.<\/p>\n<ul class=\"wp-block-list\">\n<li>Customer reviews.<\/li>\n<li>Case studies.<\/li>\n<li>Original research.<\/li>\n<li>Expert opinion.<\/li>\n<li>Product demonstrations.<\/li>\n<li>Industry recognition.<\/li>\n<li>Community recommendations.<\/li>\n<li>Founder expertise.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Each one answers a different confidence gap.<\/p>\n<h3 id=\"h-3-where-will-people-naturally-discover-those-confidence-assets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Where_will_people_naturally_discover_those_confidence_assets\"><\/span>3. Where will people naturally discover those confidence assets?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">This is where platforms come back into the conversation. Different audiences naturally look in different places for different types of reassurance.<\/p>\n<p class=\"wp-block-paragraph\">The same Trustpilot review can influence someone through a Google search result, an AI answer, your own website, or a direct visit to Trustpilot.<\/p>\n<p class=\"wp-block-paragraph\">The confidence asset stays the same. The discovery point changes.<\/p>\n<h3 id=\"h-4-how-will-we-know-we-re-building-confidence\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_will_we_know_were_building_confidence\"><\/span>4. How will we know we\u2019re building confidence?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">This is where marketing needs to evolve. Some confidence is directly observable:<\/p>\n<ul class=\"wp-block-list\">\n<li>Traffic.<\/li>\n<li>Leads.<\/li>\n<li>Sales.<\/li>\n<li>Conversions.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Increasingly, some confidence is built in places we\u2019ll never fully attribute.<\/p>\n<p class=\"wp-block-paragraph\">Someone reads Reddit before searching your brand. They watch a YouTube review. They ask ChatGPT to compare suppliers. They see your research cited by an AI assistant.<\/p>\n<p class=\"wp-block-paragraph\">Those moments influence decisions, even if they never appear in your analytics platform. They still matter, which means we need to stop judging every confidence-building activity by performance marketing metrics alone.<\/p>\n<p class=\"wp-block-paragraph\">Some assets exist to generate clicks. Others exist to reduce uncertainty. Both contribute to growth.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Why \u2018search everywhere\u2019 is the new reality for SEO<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Own the conversation <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">before your competitors<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where your brand appears, where it doesn\u2019t, and exactly how to win more visibility across search, AI, local, social, and every channel that matters.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-the-future-of-search-isn-t-just-about-visibility\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_future_of_search_isnt_just_about_visibility\"><\/span>The future of search isn\u2019t just about visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">As AI and zero-click experiences continue to grow, marketers will lose visibility over parts of the customer journey. We can still understand <strong>how<\/strong> confidence is built.<\/p>\n<p class=\"wp-block-paragraph\">That means shifting our thinking from:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhich channel drove the conversion?\u201d<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">to:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhich confidence gaps did our marketing help close?\u201d<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Search is fragmenting across platforms, but the questions people are trying to answer remain the same. They\u2019re assembling those answers from more places than ever before.<\/p>\n<p class=\"wp-block-paragraph\">The brands that succeed will understand how confidence is built and make sure they\u2019re present wherever their customers need it.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Search engine optimizationArtificial intelligenceGoogleReflect DigitalChatGPTConsumer behaviourCustomer experienceDigital marketingMarketing strategyRedditTrustpilotYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+8 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/customers-build-confidence-search-journey-484509\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here&#8217;s what that means for your search strategy. Every week, there\u2019s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-743573","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=743573"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743573\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=743573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=743573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=743573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}