{"id":743847,"date":"2026-08-13T07:30:35","date_gmt":"2026-08-13T04:30:35","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-with-cross-platform-reporting\/"},"modified":"2026-08-13T07:30:35","modified_gmt":"2026-08-13T04:30:35","slug":"google-updates-merchant-center-with-cross-platform-reporting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-with-cross-platform-reporting\/","title":{"rendered":"Google updates Merchant Center with cross-platform reporting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af60923c3b5b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af60923c3b5b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-with-cross-platform-reporting\/#Merchant_Center_is_updating_its_reporting_with_new_YouTube_traffic_classifications_and_expanded_product-level_performance_insights\" >Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-merchant-center-with-cross-platform-reporting\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Merchant_Center_is_updating_its_reporting_with_new_YouTube_traffic_classifications_and_expanded_product-level_performance_insights\"><\/span>Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google is updating Merchant Center performance reporting to align metrics more closely with Google Ads and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, giving merchants a more consistent view of how products perform across Google\u2019s platforms.<\/p>\n<p class=\"wp-block-paragraph\">The changes, which begin rolling out on August 24, include new traffic classifications, expanded product-level reporting and future segmentation tools.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. One of the biggest changes is the separation of YouTube affiliate traffic from standard organic traffic.<\/p>\n<p class=\"wp-block-paragraph\">Traffic generated through YouTube creators participating in Google\u2019s affiliate program will now appear under a new \u201cYouTube affiliate\u201d traffic category instead of \u201cOrganic.\u201d Google says the change will provide a clearer picture of free listings performance, although advertisers may see a one-time drop in reported organic traffic when the update takes effect. Historical data dating back to July 1st will also be updated.<\/p>\n<p class=\"wp-block-paragraph\">Google is also revising how organic YouTube clicks and impressions are measured to better align with YouTube\u2019s reporting definitions, another change that could reduce reported organic traffic.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Reporting expands<\/strong>. Merchant Center\u2019s product-level reporting is also getting broader coverage.<\/p>\n<p class=\"wp-block-paragraph\">Performance reports will now include data from all Google Ads channels and formats, including Performance Max, Video, App and Demand Gen campaigns. As a result, advertisers may notice a one-time increase in metrics such as impressions and clicks as more campaign data becomes available.<\/p>\n<p class=\"wp-block-paragraph\">Google also confirmed it plans to introduce a new Network reporting dimension in the future, allowing merchants to segment performance by Google network in a way that\u2019s similar to Google Ads.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. While some merchants may initially see shifts in their reporting, the updates should make it easier to understand where product performance is coming from and compare results across Google\u2019s advertising and organic surfaces.<\/p>\n<p class=\"wp-block-paragraph\">The expanded product reporting also gives retailers a more complete view of how products perform across different campaign types without switching between platforms.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/merchants\/answer\/17103877\">Merchant Center reporting is becoming more consistent with Google Ads and YouTube<\/a>, giving advertisers richer cross-channel insights while introducing new traffic classifications that may temporarily change reported performance metrics.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleGoogle AdsGoogle Merchant CenterWeb analyticsYouTubeAffiliate marketingPerformance-based advertising<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+2 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-updates-merchant-center-with-cross-platform-reporting-484765\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Google is updating Merchant Center performance reporting to align metrics more closely with Google Ads and YouTube, giving merchants a more consistent view of how products perform across Google\u2019s platforms. The changes, which begin rolling out on August 24,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-743847","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=743847"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/743847\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=743847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=743847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=743847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}