{"id":744060,"date":"2026-08-15T10:15:23","date_gmt":"2026-08-15T07:15:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/"},"modified":"2026-08-15T10:15:23","modified_gmt":"2026-08-15T07:15:23","slug":"asus-content-creation-degree-grades-your-follower-count","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/","title":{"rendered":"ASU\u2019s content creation degree grades your follower count"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a85307970a61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a85307970a61\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_universitys_own_documents_do_not_agree\" >The university\u2019s own documents do not agree<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_capstone_is_a_follower_count\" >The capstone is a follower count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_front_door_is_being_narrowed_while_they_study\" >The front door is being narrowed while they study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#Where_the_20bn_actually_goes\" >Where the $20bn actually goes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_job_behind_the_dream_job\" >The job behind the dream job<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_market_is_contracting_as_the_courses_expand\" >The market is contracting as the courses expand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#Europe_already_has_one_and_it_says_the_word\" >Europe already has one, and it says the word<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#Two_American_precedents_nobody_mentions\" >Two American precedents nobody mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#The_students_are_not_the_naive_ones\" >The students are not the naive ones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/asus-content-creation-degree-grades-your-follower-count\/#What_would_settle_it\" >What would settle it<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/media.thenextweb.com\/2026\/08\/Arizona-State-University.avif\" \/><\/p>\n<div id=\"article-main-content\">\n<p>The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/college-degree-influencer-major-content-creator-c7522cdde7d61c7305b54df6effd03ff\" target=\"_blank\" rel=\"nofollow noopener\">The Associated Press<\/a> reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and internet culture, wrote it.<\/p>\n<p>ASU declined an interview request about the new degree.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_universitys_own_documents_do_not_agree\"><\/span>The university\u2019s own documents do not agree<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The degree was created by a Senate motion. Motion <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/usenate.asu.edu\/motions\/2026-076\" target=\"_blank\" rel=\"nofollow noopener\">2026-076<\/a> passed after readings on 2 and 30 March.<\/p>\n<p>Its language is unambiguous about the destination. Graduates are expected to work as influencers and content creators across livestreaming, podcasting, videography and immersive media.<\/p>\n<p>Now read the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/degrees.asu.edu\/bachelors\/major\/ASU00\/CSCCBA\/content-creation\" target=\"_blank\" rel=\"nofollow noopener\">degree page<\/a>. It lists five careers with median salaries drawn from the Occupational Information Network.<\/p>\n<p>Those five are communications specialist, marketing associate, marketing manager, public relations manager and public relations specialist. Influencer is not among them.<\/p>\n<p>The salaries run from $74,750 for a public relations specialist to $166,790 for a marketing manager. One entry, marketing associate, shows demand shrinking by 2.2%.<\/p>\n<p>That gap is the most interesting thing about this degree. The motion sells creators, and the prospectus sells communications jobs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_capstone_is_a_follower_count\"><\/span>The capstone is a follower count<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The requirement is unusual for a university. Students must build a following on a platform of their choice and show measurable growth before they graduate, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.netinfluencer.com\/the-hottest-new-degree-on-campus-this-fall-a-bachelors-in-content-creation\/\" target=\"_blank\" rel=\"nofollow noopener\">Net Influencer<\/a> reported.<\/p>\n<p>Set against the rest of the curriculum, that is the only genuinely new part. The coursework otherwise overlaps ASU\u2019s mass communication and media studies degree, with electives in podcasting, studio production and on-camera presence.<\/p>\n<p>The cost is not unusual at all. Base tuition runs about $12,000 a year for Arizona residents, and the total cost of attendance can pass $37,000.<\/p>\n<p>Out-of-state students pay more than $35,000 in tuition. Their total sits near $60,000 before scholarships.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_front_door_is_being_narrowed_while_they_study\"><\/span>The front door is being narrowed while they study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The platforms are moving in the opposite direction to the campuses. YouTube doubled two entry thresholds to its Partner Program this month.<\/p>\n<p>From 1 February 2027, the long-form route needs 1,000 subscribers and 8,000 valid public watch hours, up from 4,000. The Shorts route needs 20 million views over 90 days, up from 10 million.<\/p>\n<p>That change lands during the first cohort\u2019s opening year. They will spend three more years working towards a bar that moved before they started.<\/p>\n<p>Existing partners keep their status. So the tightening falls entirely on people who have not started yet, which is exactly who this degree recruits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_the_20bn_actually_goes\"><\/span>Where the $20bn actually goes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The industry number sounds like an argument for the degree. Emarketer forecasts US social media creator revenue above $20bn this year.<\/p>\n<p>Max Willens, a principal analyst there, told AP what that figure conceals. \u201cThe overwhelming majority of that money is not going into creators\u2019 pockets,\u201d he said.<\/p>\n<p>His forecast is starker than the headline. He expects the amount brands spend distributing and amplifying creator content to eventually surpass the amount creators earn making it.<\/p>\n<p>On the degree itself he was direct. The idea that it will \u201csuddenly turn people into viral content machines deserves a bit of a reality check\u201d, he said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_job_behind_the_dream_job\"><\/span>The job behind the dream job<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brooke Erin Duffy, a communication professor at Cornell University, reads these programmes as an inflection point. Institutions have spent the past year treating content creation as a real career.<\/p>\n<p>She is also blunt about what the work involves. It is a \u201ctime-consuming, labor-intensive job that often doesn\u2019t pay well, at least in the beginning\u201d, she said.<\/p>\n<p>The stereotype gets in the way of seeing that. The prototypical influencer is imagined as a \u201cyoung girl who is sn<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing selfies and just reaping in tremendous rewards for seemingly not doing anything\u201d, Duffy said.<\/p>\n<p>She has a theory about the timing too. Universities competing for a shrinking student population are courting parents who want a job that will pay off, and whether it does is another story.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_market_is_contracting_as_the_courses_expand\"><\/span>The market is contracting as the courses expand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The creator economy has been shedding jobs, not adding them. Patreon cut 20% of its staff in July, 93 roles in total.<\/p>\n<p>Automated content is crowding the supply side. YouTube\u2019s purge of AI material has been catching human creators who never showed their faces.<\/p>\n<p>The wider pattern is not confined to creators. Tech internship postings have fallen 30% since 2023 as companies hand entry-level work to AI.<\/p>\n<p>There is a counterweight worth knowing. Estonian data on 2,000 brand partnerships found nano and micro creators outperforming mass reach, which suggests the viral target is the wrong one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Europe_already_has_one_and_it_says_the_word\"><\/span>Europe already has one, and it says the word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Europe had a content creation degree first. South East Technological University runs a four-year honours course in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.setu.ie\/courses\/ba-in-content-creation-and-social-media\" target=\"_blank\" rel=\"nofollow noopener\">content creation and social media<\/a> at its Carlow campus in Ireland.<\/p>\n<p>The syllabus is close to ASU\u2019s, with video production, podcasting, digital marketing, audience psychology and data analytics. It also teaches influencer studies as a subject.<\/p>\n<p>The difference is the careers list. SETU names influencer outright, alongside content manager, journalist and communications specialist.<\/p>\n<p>Entry runs through the Irish points system at 308 to 432 under code SE300. That makes it a mid-tier course rather than a novelty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Two_American_precedents_nobody_mentions\"><\/span>Two American precedents nobody mentions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every version of this has worked. East Carolina University announced a credentialing partnership with MrBeast that never launched.<\/p>\n<p>Columbia College Chicago went further and reversed. It folded its social media major into a generic marketing degree.<\/p>\n<p>Others are still building. Syracuse opened a Center for the Creator Economy in September 2025, run jointly with its business school and open as a minor to any major.<\/p>\n<p>Its dean, Mark Lodato, spent 14 years at ASU\u2019s Cronkite School before moving. Quinnipiac and Colorado State offer minors, and St Bonaventure announced a major last winter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_students_are_not_the_naive_ones\"><\/span>The students are not the naive ones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aiesha Beasley has been a full-time creator in Phoenix for three years, after more than a decade of posting. She now helps small businesses with their social media.<\/p>\n<p>Her case for the degree is not about fame. \u201cHaving a digital presence and a personal brand is very important nowadays,\u201d she said.<\/p>\n<p>Sammy Cristerna graduated from ASU this spring in sociology and political <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a>. He would have taken the content creation classes, he said, for brand deal negotiation and monetisation rather than for going viral.<\/p>\n<p>He named the limit himself. Connecting on camera takes good energy, and \u201cthat\u2019s hard to teach\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_would_settle_it\"><\/span>What would settle it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Three things, and the first is the capstone data. ASU can publish how many students hit measurable growth, and that number would tell you more than any prospectus.<\/p>\n<p>The second is the careers table. If a creator job ever appears on it with a median salary, the labour statistics will have caught up with the motion.<\/p>\n<p>The third is survival. Columbia College Chicago already folded one of these into marketing, which is also where ASU\u2019s own salary figures point.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/asu-content-creation-degree-influencer-major\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn. The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and internet culture, wrote it. ASU declined an interview request about the new degree. The university\u2019s own documents&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744060","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744060"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744060\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}