{"id":744064,"date":"2026-08-15T11:16:48","date_gmt":"2026-08-15T08:16:48","guid":{"rendered":""},"modified":"2026-08-15T11:16:48","modified_gmt":"2026-08-15T08:16:48","slug":"google-analytics-adds-custom-conversion-attribution-windows-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-analytics-adds-custom-conversion-attribution-windows-2\/","title":{"rendered":"Google Analytics adds custom conversion attribution windows"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a86b273c49d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a86b273c49d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-analytics-adds-custom-conversion-attribution-windows-2\/#Google_Analytics_now_supports_custom_conversion_windows_for_click-through_and_engaged-view_attribution\" >Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-analytics-adds-custom-conversion-attribution-windows-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Analytics_now_supports_custom_conversion_windows_for_click-through_and_engaged-view_attribution\"><\/span>Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles.<\/p>\n<p class=\"wp-block-paragraph\">The update removes several preset limitations for both click-through and engaged-view conversions.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Advertisers can now configure custom integer lookback windows for two key conversion types:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Engaged-view conversions (EVC):<\/strong> Any value from 1 to 30 days, replacing the previous fixed 3-day window.<\/li>\n<li><strong>Click-through conversions (CTC):<\/strong> Any value from 1 to 90 days, replacing the previous preset options of 1, 7, 14, 30, 60 or 90 days.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The new settings are available in Google Analytics under Advertising &gt; Conversion management &gt; Settings, as well as in the linked Google Ads conversion management interface.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. Attribution windows play a key role in how conversions are credited to advertising campaigns. By allowing advertisers to choose any integer value instead of a handful of preset options, Google is making it easier to align attribution with longer or shorter buying cycles, potentially leading to more accurate performance measurement.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en#08112026\">Google\u2019s latest update<\/a> gives advertisers finer control over conversion attribution by allowing custom click-through and engaged-view lookback windows in both Google Analytics and Google Ads.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AnalyticsAdvertising campaignConversion marketingGoogleGoogle AdsMultichannel marketing<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+1 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-analytics-adds-custom-conversion-attribution-windows-485014\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics now supports custom conversion windows for click-through and engaged-view attribution. Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles. The update removes several preset limitations for both click-through and engaged-view conversions. What\u2019s happening. Advertisers can now configure&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744064","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744064"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744064\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}