{"id":744255,"date":"2026-08-17T20:16:28","date_gmt":"2026-08-17T17:16:28","guid":{"rendered":""},"modified":"2026-08-17T20:16:28","modified_gmt":"2026-08-17T17:16:28","slug":"google-updates-demand-gen-view-through-conversion-optimization","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-updates-demand-gen-view-through-conversion-optimization\/","title":{"rendered":"Google updates Demand Gen view-through conversion optimization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a88e1048895a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a88e1048895a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-demand-gen-view-through-conversion-optimization\/#Google_is_making_view-through_conversion_optimization_video-only_for_Demand_Gen_while_expanding_support_to_Display\" >Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-demand-gen-view-through-conversion-optimization\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_making_view-through_conversion_optimization_video-only_for_Demand_Gen_while_expanding_support_to_Display\"><\/span>Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google is changing how view-through conversion (VTC) optimization works in Demand Gen campaigns, expanding support to more inventory while shifting optimization to focus exclusively on video assets.<\/p>\n<p class=\"wp-block-paragraph\">The update also changes the default campaign settings and billing model for Display video ads.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Over the coming months, Google will roll out three major changes to VTC optimization for Demand Gen campaigns.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Google Vtc Billing Bidding Changes\" class=\"wp-image-485128\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes-1200x675.jpg 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes.jpg\" alt=\"Google Vtc Billing Bidding Changes\" class=\"wp-image-485128\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes.jpg 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/08\/google-vtc-billing-bidding-changes-1200x675.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p class=\"wp-block-paragraph\">First, VTC bidding will become video-only. While image asset view-through conversions will still be reported as secondary conversions in existing campaigns, they will no longer be eligible for bidding or appear in the primary Conversions column.<\/p>\n<p class=\"wp-block-paragraph\">Second, VTC optimization will be enabled by default for all new Demand Gen campaigns. Advertisers creating new campaigns will need to manually opt out if they don\u2019t want to use the feature. Existing campaigns will retain their current settings and won\u2019t automatically opt in.<\/p>\n<p class=\"wp-block-paragraph\">Third, Google is expanding VTC optimization beyond <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and Discover Feed to include the Google Display Network.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Billing changes<\/strong>. As part of the Display expansion, Google is changing how video ads are billed.<\/p>\n<p class=\"wp-block-paragraph\">Video assets served on Display will move from cost-per-click (CPC) to cost-per-thousand impressions (CPM) billing. Google says this change applies to all Display video assets in Demand Gen, regardless of whether advertisers choose to use VTC optimization.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. Advertisers relying on image-heavy campaigns will lose VTC bidding for those assets, while those using video should review how the shift to CPM billing could affect campaign costs and performance. The fact that VTC optimization will be enabled by default for new campaigns also means advertisers should verify campaign settings during setup rather than assuming the feature is disabled.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line<\/strong>. Google is repositioning view-through conversion optimization as a video-first feature in Demand Gen, while expanding its reach across Display and making it the default optimization setting for new campaigns.<\/p>\n<p class=\"wp-block-paragraph\"><strong>First spotted. <\/strong>The update was shared by Paid Search expert Arpan Banerjee who shared the comms he received on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/arpan301_googleads-ppc-sem-activity-7494127574252462080-HmAj?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJTV04Bw5M-1qqJtnImkpsEOFw9bHvfSSs\">LinkedIn<\/a>. <\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleCost per impressionDemand generationGoogle AdsYouTubeArpan BanerjeeConversion marketingCost per milleGoogle Display NetworkLinkedInOnline advertisingPay-per-clickVideo advertising<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+8 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-updates-demand-gen-view-through-conversion-optimization-485127\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display. Google is changing how view-through conversion (VTC) optimization works in Demand Gen campaigns, expanding support to more inventory while shifting optimization to focus exclusively on video assets. The update also changes the default campaign settings and billing model for Display&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744255","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744255"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744255\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}