{"id":744419,"date":"2026-08-19T09:05:17","date_gmt":"2026-08-19T06:05:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-updates-branded-searches-conversion-measurement\/"},"modified":"2026-08-19T09:05:17","modified_gmt":"2026-08-19T06:05:17","slug":"google-updates-branded-searches-conversion-measurement","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-updates-branded-searches-conversion-measurement\/","title":{"rendered":"Google updates Branded Searches conversion measurement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8a515fedd2e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8a515fedd2e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-branded-searches-conversion-measurement\/#Google_has_updated_its_Branded_Searches_documentation_with_PMax_notably_no_longer_listed_among_supported_campaign_types\" >Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-updates-branded-searches-conversion-measurement\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_has_updated_its_Branded_Searches_documentation_with_PMax_notably_no_longer_listed_among_supported_campaign_types\"><\/span>Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google is giving advertisers clearer rules for measuring whether <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and Demand Gen ads prompt people to search for their brands \u2014 while making several notable changes from the metric\u2019s original rollout.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening<\/strong>. Google has updated its documentation for Branded Searches, a conversion type that measures when someone searches for an advertiser\u2019s brand on Google or YouTube after seeing an ad.<\/p>\n<p class=\"wp-block-paragraph\">The conversion type itself isn\u2019t new. Google introduced Branded Searches in 2025 as an always-on alternative to running Search Lift experiments.<\/p>\n<p class=\"wp-block-paragraph\">What\u2019s changed is how Google now defines its availability, attribution and reporting.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The details:<\/strong> Google\u2019s updated guidance introduces or clarifies several important points:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>7-day default window:<\/strong> Branded Searches now uses a seven-day default conversion window, compared with the 30-day view-through window described when the feature originally launched. Advertisers can adjust the window between one and 30 days.<\/li>\n<li><strong>YouTube and Demand Gen:<\/strong> Google\u2019s current documentation lists YouTube and Demand Gen as eligible campaign types. Performance Max, which was included when Branded Searches was announced in 2025, is no longer listed.<\/li>\n<li><strong>Consideration goal:<\/strong> Google now formally categorizes Branded Searches under the Consideration goal.<\/li>\n<li><strong>Reporting, not bidding:<\/strong> Branded Searches is treated as a primary conversion action but isn\u2019t available as a bidding optimization goal. The data appears in Results and All Conversions rather than the standard Conversions column.<\/li>\n<li><strong>Brand mapping still matters:<\/strong> Advertisers don\u2019t need to set up a Search Lift experiment, but Google says brand mapping must be configured for measurement to work.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Google\u2019s documentation says Branded Searches can be viewed at the campaign, ad group and asset levels, as well as through Report Editor.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care.<\/strong> Branded search behavior can provide advertisers with a useful signal between an ad impression and a traditional conversion.<\/p>\n<p class=\"wp-block-paragraph\">Someone may see a YouTube ad, remember the company and search for the brand days later without clicking the original ad. Branded Searches is designed to make that influence more visible inside Google Ads.<\/p>\n<p class=\"wp-block-paragraph\">That can help advertisers assess whether upper-funnel campaigns are generating genuine brand interest instead of evaluating them solely on clicks and direct conversions.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The bottom line.<\/strong> This isn\u2019t a new conversion type or a new seven-day attribution window. The noteworthy update is that Google\u2019s current Branded Searches documentation lists YouTube and Demand Gen \u2014 but no longer Performance Max.<\/p>\n<p class=\"wp-block-paragraph\"><strong>First spotted.<\/strong> This update was spotted by Hana Kobzova, founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ppcnewsfeed.com\/ppc-news\/2026-08\/branded-searches-conversion-type-added-google-ads\/\">PPC News Feed<\/a>. <\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google AdsGoogleSearch engine marketingYouTubeBrand awarenessConversion marketingDemand generationHana KobzovaMultichannel marketing<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+5 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-updates-branded-searches-conversion-measurement-485353\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types. Google is giving advertisers clearer rules for measuring whether YouTube and Demand Gen ads prompt people to search for their brands \u2014 while making several notable changes from the metric\u2019s original rollout. What\u2019s happening. Google has updated its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744419","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744419"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744419\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}