{"id":744443,"date":"2026-08-19T14:26:21","date_gmt":"2026-08-19T11:26:21","guid":{"rendered":""},"modified":"2026-08-19T14:26:21","modified_gmt":"2026-08-19T11:26:21","slug":"google-search-console-now-connects-social-content-to-search-demand-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/","title":{"rendered":"Google Search Console now connects social content to search demand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a889a46d198f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a889a46d198f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#See_how_query_data_can_reveal_content_gaps_guide_creator_partnerships_compare_formats_and_shape_what_you_create_next\" >See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#What_GSC_Platform_properties_actually_changes_for_brands\" >What GSC Platform properties actually changes for brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#How_GSC_Platform_properties_can_reshape_creator_partnerships\" >How GSC Platform properties can reshape creator partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#An_example_of_how_GSC_Platform_properties_could_work_in_the_wild\" >An example of how GSC Platform properties could work in the wild<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#Platform_properties_give_you_first-party_data_not_competitive_visibility\" >Platform properties give you first-party data, not competitive visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#What_Platform_properties_change_for_SEOs\" >What Platform properties change for SEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#What_GSC_Platform_properties_change_for_search_marketing_generally\" >What GSC Platform properties change for search marketing, generally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#What_you_can_do_this_week_to_take_advantage_of_Platform_properties\" >What you can do this week to take advantage of Platform properties<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-console-now-connects-social-content-to-search-demand-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"See_how_query_data_can_reveal_content_gaps_guide_creator_partnerships_compare_formats_and_shape_what_you_create_next\"><\/span>See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">For the entirety of Google Search Console\u2019s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify.<\/p>\n<p class=\"wp-block-paragraph\">On July 7, that changed. Google shipped Platform properties, a new property type that lets you verify a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> or video account and get the same first-party search performance data GSC has always given website owners. Think clicks, impressions, CTR, average position, and the actual queries behind them \u2014 just pointed at your social presence instead.<\/p>\n<p class=\"wp-block-paragraph\">Worth noting up front: This covers Search, Discover, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>. So a TikTok clip or a YouTube Short can now be tracked across all three surfaces the same way you\u2019d track a blog post.<\/p>\n<p class=\"wp-block-paragraph\">The mechanics of the launch \u2014 which platforms are supported, how verification works, and how this differs from Google\u2019s separate Search profiles feature \u2014 are already well covered.<\/p>\n<p class=\"wp-block-paragraph\">However, one detail deserves repeating because it\u2019s time-sensitive: there\u2019s no historical backfill. Data collection starts the moment you verify. That means every week you spend deciding whether this is useful is a week of query data you can\u2019t get back.<\/p>\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at what this means for brands and SEOs, some examples of what it looks like in practice, and what it means for marketing going forward.<\/p>\n<h2 id=\"h-what-gsc-platform-properties-actually-changes-for-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_GSC_Platform_properties_actually_changes_for_brands\"><\/span>What GSC Platform properties actually changes for brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">The obvious win is a single first-party lens that gives brands access to both owned and earned content, instead of having to stitch together GA4 and native platform dashboards with a hefty dollop of guesswork.<\/p>\n<p class=\"wp-block-paragraph\">But Google\u2019s own guidance points at something more specific than better reporting. It points at a workflow. Three parts of it are worth knowing about:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Query groups:<\/strong> The Insights report clusters the search terms driving traffic into top, trending-up, and trending-down groups. That\u2019s a real input for planning captions, hashtags and next topics. Ultimately, you\u2019re working from demand that already exists rather than guessing at it.<\/li>\n<li><strong>The 24-hour filter:<\/strong> If a post starts picking up search traffic within a day of going live, you can catch it while it\u2019s still live and act by cross-promoting to another platform or timing a follow-up.<\/li>\n<li><strong>Format comparisons:<\/strong> Using URL-based comparison filters, you can put Shorts against long-form, or Reels against static posts, and get an actual answer to \u201cshould we be putting more into short-form?\u201d<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">These same three mechanics also change how you should work with creators. None of those three workflow parts are limited to owned content decisions, despite the signals coming from owned data. <\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Be the brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers find first<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, grow, and measure your visibility across Google, AI search, social, local, and every channel that influences buying decisions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-how-gsc-platform-properties-can-reshape-creator-partnerships\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_GSC_Platform_properties_can_reshape_creator_partnerships\"><\/span>How GSC Platform properties can reshape creator partnerships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Smart brands could already be considering running them through a creator program to answer the questions brands have historically had to take on faith.<\/p>\n<p class=\"wp-block-paragraph\">Query groups show you which conversations you already have traction in, but that also means, by omission, they tell you which conversations you don\u2019t have a presence in. These insights become the foundations of an honest brief for creator activity. <\/p>\n<p class=\"wp-block-paragraph\">Rather than simply picking creators based on reach and hoping the relevance follows, you can point to specific query territory you\u2019re absent from and brief against it \u2014 developing your presence within new conversations. Alternatively, you could double down within a conversation by partnering with creators who can champion your brand, further developing your presence and preference.<\/p>\n<p class=\"wp-block-paragraph\">This thinking reframes creator spend as buying coverage of conversations you don\u2019t own yet or want to show up more within, rather than taking a risk on buying an audience you <em>hope<\/em> overlaps with yours.<\/p>\n<p class=\"wp-block-paragraph\">Format comparisons can also feed straight into the brief itself. For example, if your own data shows Shorts consistently earning search visibility while long-form doesn\u2019t for your category, that\u2019s a concrete production instruction for a creator rather than a stylistic preference.<\/p>\n<p class=\"wp-block-paragraph\">And the 24-hour filter gives campaign measurement a dimension it didn\u2019t have before. During a live campaign, you can see whether creator content is earning genuine search visibility or just in-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> impressions. This could provide a better read on whether the work is generating durable discovery or a spike that vanishes with feed changes.<\/p>\n<p class=\"wp-block-paragraph\">There\u2019s a neat symmetry here, too. This data lets creators show that their content genuinely ranks for specific searches, rather than simply racking up views. Platform properties give both sides of the negotiation the same evidence base and metrics.<\/p>\n<p class=\"wp-block-paragraph\">Creator conversations that once centered on follower counts can now focus on which queries each party actually shows up for. That\u2019s a far stronger basis for partnerships and can strengthen search marketing across the social-search landscape.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Why creator-led content marketing is the new standard in search<\/em><\/strong><\/p>\n<h2 id=\"h-an-example-of-how-gsc-platform-properties-could-work-in-the-wild\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_example_of_how_GSC_Platform_properties_could_work_in_the_wild\"><\/span>An example of how GSC Platform properties could work in the wild<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Picture a hypothetical running shoe brand called Tiger Feet. They connect their Instagram and YouTube properties to the GSC Platform properties, and a few weeks later, the <em>Performance<\/em> report shows something nobody expected: A Reel about lacing techniques for wide feet is pulling steady clicks from Google for variations of \u201chow to lace running shoes wide feet,\u201d while the website has no page targeting that query.<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s three decisions in one data point:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>There\u2019s proven demand:<\/strong> You\u2019re seeing real-world results for a topic nobody on the Tiger Feet content team had previously flagged, and you know it\u2019s real because people are searching it and landing on your content.<\/li>\n<li><strong>You\u2019re capturing it in the wrong format for conversion.<\/strong> A Reel earns the click but sells nothing. A product-linked guide on your site, with the video embedded, could.<\/li>\n<li><strong>You now know what to write and roughly how to angle it.<\/strong> Because Platform properties give you the exact query language, rather than a keyword tool\u2019s approximation of it, you have a road map to where to focus your content next.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Run the same logic in reverse, and it\u2019s just as useful: If a social post is already ranking well for a query, that\u2019s a case for <strong>not<\/strong> commissioning a page that could end up competing with it.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s the shift. Social content stops being measured purely on engagement and starts being measured on demand, which is a completely different question and a much more commercially useful one.<\/p>\n<h2 id=\"h-platform-properties-give-you-first-party-data-not-competitive-visibility\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platform_properties_give_you_first-party_data_not_competitive_visibility\"><\/span>Platform properties give you first-party data, not competitive visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Platform properties only work on accounts you can verify, which means you get your own data and nothing else. No competitor view. No share of voice. No category benchmark.<\/p>\n<p class=\"wp-block-paragraph\">Every other discipline in search has some form of competitive visibility. You can see who\u2019s outranking you organically, estimate what competitors are bidding on, audit their backlinks, and track their positions. <\/p>\n<p class=\"wp-block-paragraph\">Here, you get a perfectly clear view of your own performance and no visibility elsewhere \u2014 so this data should be combined with SERP analysis and manual research rather than relying on it in isolation.<\/p>\n<p class=\"wp-block-paragraph\">What are the practical consequences of this limitation? It means:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>You can\u2019t tell good from great.<\/strong> If an article pulls 400 clicks from Google in a month, is that strong for your category or embarrassing? There\u2019s no external reference point, so you\u2019re benchmarking against your own history and nothing more.<\/li>\n<li><strong>You\u2019ll spot demand, not competition:<\/strong> Query groups will tell you people are searching a topic and finding you. They won\u2019t tell you that three competitors are already better positioned for it, or that the space is wide open. That still needs conventional keyword and SERP research alongside it.<\/li>\n<li><strong>Absence of data isn\u2019t absence of opportunity:<\/strong> A query showing nothing in your reports might mean no demand, or it might mean healthy demand that\u2019s all going to someone else. The report can\u2019t distinguish between the two, and it\u2019s an easy mistake to make.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-what-platform-properties-change-for-seos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Platform_properties_change_for_SEOs\"><\/span>What Platform properties change for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">The useful framing here isn\u2019t that it\u2019s a new report for SEOs to get lost within. The way to approach this development is as if it\u2019s a new content inventory that behaves like your existing one.<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s because Platform properties speak the vocabulary SEOs already work in, which means social content can easily fold into existing workflows instead of sitting in a silo owned by another team \u2014 further affording brands the opportunity to break down silos at a time when discovery of brands relies on collaboration across organic media strategies.<\/p>\n<p class=\"wp-block-paragraph\">What can you do as an SEO with Platform properties? Turns out, a lot:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Gap and overlap analysis:<\/strong> You can check whether a query is already being answered by the brand\u2019s own social content (or ask creator partners to share insights on their answers on your behalf) before commissioning a page for it. You can also spot cases where a page and an article are quietly competing and determine whether or not this is a good or bad thing.<\/li>\n<li><strong>Test captions and titles like meta titles:<\/strong> You can annotate the date that you rewrote a TikTok caption or YouTube title and then compare performance on either side of it. Same discipline you\u2019d apply to standard optimizations.<\/li>\n<li><strong>Apply structural thinking off-site:<\/strong> Comparing things like playlist performance or formats within a platform allows you to think about grouping and cannibalization for content that doesn\u2019t even live on your domain at all.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">There are two caveats worth bringing up with clients before this lands in a report.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Reporting carries the usual Search Console delays, so this isn\u2019t a real-time dashboard despite the 24-hour view.\u00a0<\/li>\n<li>Coverage will vary by platform and content type while the rollout matures, so early numbers need to be treated as directional rather than definitive.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Social strategy has traditionally sat with the social team and been judged on engagement. Platform properties give SEOs a legitimate reason to be in that conversation. The content is now visible in the same tool, in the same terms they already report in and understand, and that they can develop effective strategies around.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: How to optimize influencer content for search everywhere<\/em><\/strong><\/p>\n<h2 id=\"h-what-gsc-platform-properties-change-for-search-marketing-generally\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_GSC_Platform_properties_change_for_search_marketing_generally\"><\/span>What GSC Platform properties change for search marketing, generally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">If you step back and look at this new rollout, it confirms something Google has been building toward for years: The results page stopped being a list of blue links a long time ago.<\/p>\n<p class=\"wp-block-paragraph\">Google\u2019s own documentation shows exactly where this content appears \u2014 short-video carousels, \u201clatest posts\u201d carousels, and \u201cwhat people are saying\u201d SERP features \u2014 all within Search and Discover results.<\/p>\n<p class=\"wp-block-paragraph\">Platform properties are Google handing marketers an instrument for a part of the SERP that was already there and simply going unmeasured. This points to three things worth thinking about:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>The search universe is expanding, and the SEO\/social divide keeps dissolving:<\/strong> When both are measured in the same tool with the same metrics, it gets harder to defend treating them as separate disciplines with separate owners and separate budgets.<\/li>\n<li><strong>Feed-based discovery is becoming as strategically important as query-based search:<\/strong> In terms of the role search plays in a brand\u2019s discovery, that shift has been visible for a while, and this is the first proper measurement tool for it.<\/li>\n<li><strong>Google is now building on the assumption that search behavior is cross-platform:<\/strong> Google isn\u2019t just tolerating the fact that people search for things they saw on TikTok anymore. Instead, it\u2019s actively shipping insights that acknowledge that it\u2019s happening.<\/li>\n<\/ul>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Own the conversation <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">before your competitors<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where your brand appears, where it doesn\u2019t, and exactly how to win more visibility across search, AI, local, social, and every channel that matters.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-what-you-can-do-this-week-to-take-advantage-of-platform-properties\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_can_do_this_week_to_take_advantage_of_Platform_properties\"><\/span>What you can do this week to take advantage of Platform properties<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">You should connect every active social account now. Don\u2019t wait for a question that needs answering. With no backfill, any account you haven\u2019t connected to is a question you won\u2019t be able to answer later. Take advantage.<\/p>\n<p class=\"wp-block-paragraph\">If you\u2019re an SEO, rather than a social manager, get yourself into that reporting. Query groups and format comparisons are exactly the kind of data that should be shaping a content calendar. For most brands, that decision-making is happening without SEO as part of the conversation \u2014 the best brands will ensure that that changes.<\/p>\n<p class=\"wp-block-paragraph\">I\u2019ll admit that this isn\u2019t a dramatic feature, on the face of it, although I, for one, am extremely excited about the potential this affords \u201csearch everywhere\u201d strategy considerations. The new platform properties are Google quietly conceding that \u201csearch performance\u201d was never really about the website. It was always about wherever people go looking for answers.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Google Search ConsoleContent MarketingGoogleSocial media marketingAnalyticsArtificial intelligenceDiscover Financial ServicesGoogle AnalyticsInfluencer marketingInstagramSearch engine optimizationSearch engine results pageTikTokYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+10 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-console-social-content-search-demand-485116\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next. For the entirety of Google Search Console\u2019s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744443","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744443"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744443\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}