{"id":744492,"date":"2026-08-20T00:47:12","date_gmt":"2026-08-19T21:47:12","guid":{"rendered":""},"modified":"2026-08-20T00:47:12","modified_gmt":"2026-08-19T21:47:12","slug":"business-websites-dominate-gemini-local-ai-search-citations-study","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/business-websites-dominate-gemini-local-ai-search-citations-study\/","title":{"rendered":"Business websites dominate Gemini local AI search citations: Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a864e32db86d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a864e32db86d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/business-websites-dominate-gemini-local-ai-search-citations-study\/#A_study_of_14472_AI_citations_found_business_websites_led_Geminis_local_results_but_repeated_searches_rarely_returned_the_same_sources\" >A study of 14,472 AI citations found business websites led Gemini&#8217;s local results, but repeated searches rarely returned the same sources.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/business-websites-dominate-gemini-local-ai-search-citations-study\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"A_study_of_14472_AI_citations_found_business_websites_led_Geminis_local_results_but_repeated_searches_rarely_returned_the_same_sources\"><\/span>A study of 14,472 AI citations found business websites led Gemini&#8217;s local results, but repeated searches rarely returned the same sources.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Business websites accounted for nearly 60% of Gemini\u2019s citations in local AI search, according to a new study. Steady Demand\u2019s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Business websites beat directories. <\/strong>Nearly 60% of Gemini\u2019s citations pointed directly to businesses\u2019 own websites. That was more than the combined total for directories, review platforms, and forums.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> ranked second, accounting for 13.7% of citations. It outperformed the entire local-service directory category, including Angi, Thumbtack, and HomeAdvisor. <\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>AI answers weren\u2019t repeatable<\/strong>. The report\u2019s biggest finding was what Steady Demand co-founder Ben Fisher called \u201cGrounding Drift.\u201d<\/p>\n<ul class=\"wp-block-list\">\n<li>Repeating the same Gemini query produced overl<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing cited sources only about 40% of the time. <\/li>\n<li>In a control test, Google\u2019s local pack returned the same top listing about 90% of the time. <\/li>\n<li>Gemini recommended the same top business only about 7% of the time.<\/li>\n<li>Fisher said a single AI search should be treated as a snapshot, not a reliable measure of long-term visibility.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>ChatGPT cited different sources<\/strong>. The same 1,487 local search queries were also run through ChatGPT: <\/p>\n<ul class=\"wp-block-list\">\n<li>Both AI platforms cited many of the same domains only 8% of the time. They recommended the same top business just 4.2% of the time. <\/li>\n<li>Gemini mainly cited business websites, while ChatGPT relied much more on Reddit and business directories.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. Never assume success in one AI engine will carry over to another. Gemini and ChatGPT rarely cited the same sources or recommended the same businesses. Monitoring only one platform could give you a misleading picture of your AI visibility.<\/p>\n<p class=\"wp-block-paragraph\"><strong>About the data<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.steadydemand.com\/ai-citation-ledger\/\" target=\"_blank\" rel=\"noopener\">Steady Demand analyzed<\/a> 14,472 citations from 1,487 Gemini local search queries across 50 of the largest U.S. metro areas and 10 service categories. The researchers also repeated the same queries in ChatGPT to compare citation patterns across AI platforms.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        If AI can\u2019t find you, <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers won\u2019t either<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n       Track your visibility across AI search, uncover missed opportunities, and grow your presence where customers are asking questions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See your AI visibility<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GeminiArtificial intelligenceChatbotChatGPTSteady DemandCessna Citation familyGoogleGoogle MapsHomeAdvisorOpenAIRedditSearch engine optimizationThumbtack<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+8 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/business-websites-gemini-citations-local-ai-search-study-485506\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study of 14,472 AI citations found business websites led Gemini&#8217;s local results, but repeated searches rarely returned the same sources. Business websites accounted for nearly 60% of Gemini\u2019s citations in local AI search, according to a new study. Steady Demand\u2019s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-744492","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=744492"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/744492\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=744492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=744492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=744492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}