{"id":744600,"date":"2026-08-20T23:55:32","date_gmt":"2026-08-20T20:55:32","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ok-can-we-actually-cool-data-centers-with-our-pee\/"},"modified":"2026-08-20T23:55:32","modified_gmt":"2026-08-20T20:55:32","slug":"ok-can-we-actually-cool-data-centers-with-our-pee","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ok-can-we-actually-cool-data-centers-with-our-pee\/","title":{"rendered":"Ok, can we actually cool data centers with our pee?"},"content":{"rendered":"
\n

In a cheeky marketing campaign<\/a>, Liquid Death teamed up with former Philadelphia Eagles star Jason Kelce to share a solution to mitigate the environmental impact of AI data centers, which require massive quantities of water to prevent servers from overheating.<\/p>\n

\u201cAI data centers waste millions of gallons of water,\u201d Kelce quips in the video campaign. \u201cThat\u2019s why Liquid Death and Garage Beer have teamed up. We want your pee to cool these data centers.\u201d<\/p>\n

Then, as a crowd of people walk through a field sipping their branded beverages, they sing in unison: \u201cLet\u2019s pee on computers together to save humanity!\u201d<\/p>\n

It\u2019s a funny commercial. What\u2019s even funnier is that Kelce has unwittingly stumbled upon a real tactic for cooling down data centers.<\/p>\n

\u201cThe Liquid Death commercial is funny and tongue-in-cheek,\u201d Michael Obradovitch, vice president of Data Center Global Accounts at Ecolab, told TechCrunch. \u201cBut in reality, there is a fair amount of alternative water sources already being used to a similar extent to cool these data centers.\u201d<\/p>\n

\n

\n