{"id":745090,"date":"2026-08-25T23:40:26","date_gmt":"2026-08-25T20:40:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-direct-booking-for-local-services-ads\/"},"modified":"2026-08-25T23:40:26","modified_gmt":"2026-08-25T20:40:26","slug":"google-expands-direct-booking-for-local-services-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-direct-booking-for-local-services-ads\/","title":{"rendered":"Google expands direct booking for Local Services Ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aec459110f54\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aec459110f54\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-direct-booking-for-local-services-ads\/#Google_is_expanding_LSA_direct_booking_to_more_than_500_partners_making_it_easier_for_customers_to_book_straight_from_ads\" >Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-direct-booking-for-local-services-ads\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_expanding_LSA_direct_booking_to_more_than_500_partners_making_it_easier_for_customers_to_book_straight_from_ads\"><\/span>Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500.<\/p>\n<p class=\"wp-block-paragraph\">The expansion means substantially more LSA advertisers can let potential customers book directly from their ads on Google Search and Maps, according to Google Ads Liaison Ginny Marvin.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s new.<\/strong> Starting now, advertisers whose Google Business Profile already has an active partner booking link will automatically have that booking capability enabled for their Local Services Ads.<\/p>\n<p class=\"wp-block-paragraph\">There\u2019s no additional manual linking required. Eligible customers can move directly from seeing the LSA to making a booking through the advertiser\u2019s existing booking partner.<\/p>\n<p class=\"wp-block-paragraph\"><strong>A big expansion.<\/strong> Google says Local Services Ads now support more than 500 Reserve with Google booking partners, up from just 20.<\/p>\n<p class=\"wp-block-paragraph\">That dramatically increases the number of businesses that could potentially use direct booking through their ads without adopting a different scheduling provider.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bookings become paid leads.<\/strong> Direct bookings generated through LSAs aren\u2019t simply an additional interaction with the ad. Google says they will flow into LSA lead reporting as paid leads.<\/p>\n<p class=\"wp-block-paragraph\">Advertisers can continue viewing and managing those booking leads from within their Local Services Ads profile.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Advertisers still have controls.<\/strong> Businesses that don\u2019t want to use a particular booking provider can adjust their preferences.<\/p>\n<p class=\"wp-block-paragraph\">Booking settings and individual partner links can be managed under Profile &amp; Budget &gt; Settings within the LSA dashboard, including the ability to disable a specific partner link.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The Google Ads migration.<\/strong> These settings won\u2019t dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear as Google moves LSA accounts into Google Ads over the coming months.<\/p>\n<p class=\"wp-block-paragraph\">Marvin said advertisers\u2019 booking preferences will carry over as part of that migration, helping preserve existing configurations through the transition.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care.<\/strong> Direct booking reduces the number of steps between seeing an LSA and becoming a lead. Expanding support from 20 to more than 500 booking partners could make that experience available to significantly more advertisers. But because those bookings are treated as paid leads, businesses should also monitor booking quality and costs rather than viewing the feature simply as a free conversion improvement.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bottom line.<\/strong> Google is turning direct booking into a much more widely available Local Services Ads feature, automatically connecting existing eligible Business Profile booking links and letting customers go from an ad on Search or Maps directly to making an appointment.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Dig deeper. <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/adsliaison\/status\/2092237387178860721\">Ginny Marvin announcement<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleAlcoholics AnonymousGoogle AdsGoogle Business ProfileLiebowitz <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social<\/a> Anxiety ScaleBooking.comGinny MarvinGoogle MapsGoogle SearchLead generationReserve Bank of India<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+6 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-direct-booking-for-local-services-ads-485807\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads. Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500. The expansion means substantially more LSA advertisers can let&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-745090","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/745090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=745090"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/745090\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=745090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=745090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=745090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}