{"id":745206,"date":"2026-08-27T01:36:57","date_gmt":"2026-08-26T22:36:57","guid":{"rendered":""},"modified":"2026-08-27T01:36:57","modified_gmt":"2026-08-26T22:36:57","slug":"the-seo-blind-spot-is-what-happens-after-the-click","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/","title":{"rendered":"The SEO blind spot is what happens after the click"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6afa0532cb85e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6afa0532cb85e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#Getting_the_click_is_only_the_first_step_Heres_how_to_make_SEO_content_help_users_move_through_the_funnel_and_toward_conversion\" >Getting the click is only the first step. Here\u2019s how to make SEO content help users move through the funnel and toward conversion.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#AI_Overviews_changed_what_an_organic_click_is_worth\" >AI Overviews changed what an organic click is worth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#Why_SEO_cant_stop_at_traffic\" >Why SEO can\u2019t stop at traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#What_happens_when_you_create_traffic_but_not_conversions\" >What happens when you create traffic but not conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#What_happens_when_you_optimize_for_both\" >What happens when you optimize for both?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#SEO_meets_user_experience_to_increase_conversions\" >SEO meets user experience to increase conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#Make_SEO_accountable_for_more_than_traffic\" >Make SEO accountable for more than traffic<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-blind-spot-is-what-happens-after-the-click\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Getting_the_click_is_only_the_first_step_Heres_how_to_make_SEO_content_help_users_move_through_the_funnel_and_toward_conversion\"><\/span>Getting the click is only the first step. Here\u2019s how to make SEO content help users move through the funnel and toward conversion.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">A few weeks ago, I spoke with a colleague about connecting SEO content to conversions. We agreed there\u2019s a blind spot in SEO: getting people to the website has traditionally been treated as the goal, even as LLMs change how users find and enter websites. We\u2019re seeing more branded traffic, less organic SERP traffic, and users entering at different stages of the funnel.<\/p>\n<p class=\"wp-block-paragraph\">My colleague called it \u201cthe SEO blind spot\u201d because everything on a website should work together toward conversions and KPIs.<\/p>\n<p class=\"wp-block-paragraph\">When I first started in this industry, I was told to drive traffic to get people on the page. We wanted our traffic numbers to grow. After that, the sales team would take care of it.<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s not the right strategy. I learned that the hard way, but hopefully you won\u2019t have to.<\/p>\n<p class=\"wp-block-paragraph\">Your SEO content should drive traffic, but it should be the right traffic \u2014 people with a strong chance of converting. It should work with the full funnel to drive traffic and support conversions.<\/p>\n<h2 id=\"h-ai-overviews-changed-what-an-organic-click-is-worth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Overviews_changed_what_an_organic_click_is_worth\"><\/span>AI Overviews changed what an organic click is worth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Around 68% of searches on traditional search engines yield no clicks, per a Semrush study. Think about that.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s now harder than ever to get traffic to the webpage. More and more, we\u2019re not even seeing it come from the top of the funnel but rather as branded or direct traffic.<\/p>\n<p class=\"wp-block-paragraph\">This means SEO content has to be more intentional than ever, because if you get that click-through and the user doesn\u2019t convert, it\u2019s a waste of your hard work.<\/p>\n<p class=\"wp-block-paragraph\">There\u2019s so much white noise on the internet today, so many products, so many things, that if you\u2019re not standing out from your competitors and creating an experience for your user, chances are you\u2019re drowning in the sea of sameness.<\/p>\n<p class=\"wp-block-paragraph\">Even still, traffic alone rarely yields meaningful results for business KPIs. Conversions do.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Measuring zero-click search: Visibility-first SEO for AI results<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Be the brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">customers find first<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Track, grow, and measure your visibility across Google, AI search, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>, local, and every channel that influences buying decisions.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Start your free trial<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-why-seo-can-t-stop-at-traffic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_cant_stop_at_traffic\"><\/span>Why SEO can\u2019t stop at traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Job de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions are changing. We\u2019re seeing titles like content and growth engineers. These titles come with job descriptions that encompass SEO, CRO, sometimes AEO, and other E-I-E-I-Os. Organic growth for the SEO star used to mean just driving traffic to the website. Past that, it was someone else\u2019s problem to make the sale. Not anymore.<\/p>\n<p class=\"wp-block-paragraph\">There are too many competitors in every industry to say, \u201cJust grow our traffic numbers.\u201d User experience and conversion rate optimization are being added to job descriptions more and more.<\/p>\n<p class=\"wp-block-paragraph\">Both of those skills help a brand stand out and grow the business. As an SEO specialist, think about how to drive traffic with content and how to use that same content to support conversions.<\/p>\n<h2 id=\"h-what-happens-when-you-create-traffic-but-not-conversions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_happens_when_you_create_traffic_but_not_conversions\"><\/span>What happens when you create traffic but not conversions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">You\u2019ll see different trends and patterns across your content. It\u2019ll be the usual suspects.<\/p>\n<ul class=\"wp-block-list\">\n<li>Vanity metrics rise, but revenue doesn\u2019t.<\/li>\n<li>Landing pages rank, but aren\u2019t getting a decent CTR.<\/li>\n<li>Time on page is low for well-ranking pages.<\/li>\n<li>Visitors are landing, but not scrolling below the fold.<\/li>\n<li>Blog traffic grows, but there\u2019s no lift in visits to product, pricing, or services pages.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">You can find more trends through your analytics reports, heat maps, and more. When this happens, your customer or user isn\u2019t moving through the funnel. They\u2019re getting stalled because of your SEO content.<\/p>\n<h2 id=\"h-what-happens-when-you-optimize-for-both\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_happens_when_you_optimize_for_both\"><\/span>What happens when you optimize for both?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">When you optimize for both traffic and conversions, you\u2019re reconnecting the funnel and helping move the user smoothly through it. You\u2019ll see some different, positive trends that you can report on and impress leadership with.<\/p>\n<ul class=\"wp-block-list\">\n<li>Demo\/trial requests climb.<\/li>\n<li>Return visitor rate goes up.<\/li>\n<li>Branded search volume grows.<\/li>\n<li>Assisted conversions show up in GA4.<\/li>\n<li>Sales report more leads from organic growth.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">You can go back to those same reports and check to see what\u2019s working and what\u2019s not. You can use tools like SEOTesting.com or Convert.com to create A\/B tests and see what\u2019s driving your users. Now, instead of stalling the funnel, you\u2019re actively helping move the user along toward the goal.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: New SEO KPIs you\u2019re missing: How to measure SEO beyond clicks<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-seo-meets-user-experience-to-increase-conversions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_meets_user_experience_to_increase_conversions\"><\/span>SEO meets user experience to increase conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">We\u2019re seeing more and more that every user wants an experience. They don\u2019t just want any company to provide them with a product or service. They want the company that shows it understands their problem, what it takes to make their life easier, and how it can do it better than anyone else.<\/p>\n<p class=\"wp-block-paragraph\">So, how do you take generic SEO content and turn it into epic content that drives conversions?<\/p>\n<p class=\"wp-block-paragraph\">Here are a few things to get you started.<\/p>\n<ul class=\"wp-block-list\">\n<li>Know your ideal customer profile (ICP). Talk to the sales teams, read reviews, and listen to calls. You\u2019ll be surprised how much they talk about why they need this. The story behind it. You can take trending language and worries and put that right into your content.<\/li>\n<li>Speak to the one. It\u2019s an oldie but a goodie. Your SEO content should be a close-up for someone reading it. It should let them know that the brand sees them, understands their problem, and is the best choice to solve it. That means directly speaking to the one to make them feel seen rather than lost in the masses.<\/li>\n<li>Make the next step obvious and easy. Use clear CTAs. Repeat them at logical points throughout the page. If they have to scroll to find how to act, whether up or down, you\u2019ve most likely lost them.<\/li>\n<li>Cut the friction. This can be both in the content, such as using jargon or inflated language, and forms. Simplify what you can. Most people don\u2019t want academic reports unless they\u2019re in that industry.<\/li>\n<li>Structure content so users can act without reading everything. Eye fatigue is real, and so is the short attention span. Make your content scannable so they can find a context clue that leads them to what they need. Scannable headers. TL;DR at the top, etc. Sure, some people read long landing pages, but most just want to know you can solve their problem and how to take the next step.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">These are just a few steps. Depending on what your ICP needs, you have to do the research to figure out how to make your SEO content work to solve that problem. That\u2019s where knowing a little bit about A\/B testing will come in useful.<\/p>\n<p class=\"wp-block-paragraph\">I highly recommend learning the basics of CRO. Talia Wolf (GetUplift), Joanna Wiebe (CopyHackers), and Steve Toth (CXL) are all great places to start when it comes to that.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: SEO leaders: stop chasing rankings, start building visibility systems<\/em><\/strong><\/p>\n<h2 id=\"h-make-seo-accountable-for-more-than-traffic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_SEO_accountable_for_more_than_traffic\"><\/span>Make SEO accountable for more than traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">SEO is leaning more and more into search experience optimization. This combines SEO and CRO to make sure that every user coming to the page has the experience they need to take the next step in the funnel.<\/p>\n<p class=\"wp-block-paragraph\">If your SEO content brings traffic but has a full stop on anything after that, leadership may not find your role valuable.<\/p>\n<p class=\"wp-block-paragraph\">If your SEO content truly understands the user, their needs, and what will drive them to take that next action, well, now you\u2019ve gone from just having people click through to the page to clicking where it counts \u2014 that next step toward conversion.<\/p>\n<p class=\"wp-block-paragraph\">When leadership or your clients see that you\u2019re able to move the KPI needle, you\u2019re helping the business succeed. That makes you a much more valuable SEO marketer than one who stops at just trying to drive traffic.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Search engine optimizationContent MarketingConversion rate optimizationPerformance indicatorUser experienceAI OverviewsArtificial intelligenceGoogle AnalyticsLarge language modelPurchase funnelSearch engine results pageSemrush<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+7 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-blind-spot-what-happens-after-click-485767\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting the click is only the first step. Here\u2019s how to make SEO content help users move through the funnel and toward conversion. A few weeks ago, I spoke with a colleague about connecting SEO content to conversions. We agreed there\u2019s a blind spot in SEO: getting people to the website has traditionally been treated&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-745206","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/745206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=745206"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/745206\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=745206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=745206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=745206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}