{"id":746102,"date":"2026-09-05T11:00:39","date_gmt":"2026-09-05T08:00:39","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/semrush-is-bringing-ai-visibility-under-the-spotlight\/"},"modified":"2026-09-05T11:00:39","modified_gmt":"2026-09-05T08:00:39","slug":"semrush-is-bringing-ai-visibility-under-the-spotlight","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/semrush-is-bringing-ai-visibility-under-the-spotlight\/","title":{"rendered":"Semrush is bringing AI visibility under the Spotlight"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a9e235566314\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9e235566314\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/semrush-is-bringing-ai-visibility-under-the-spotlight\/#This_October_Semrush_an_Adobe_company_will_bring_its_Spotlight_conference_to_London_to_discuss_how_AI_is_changing_the_way_brands_get_discovered_and_why_marketers_need_to_rethink_their_visibility_for_the_AI_age\" >This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/semrush-is-bringing-ai-visibility-under-the-spotlight\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_October_Semrush_an_Adobe_company_will_bring_its_Spotlight_conference_to_London_to_discuss_how_AI_is_changing_the_way_brands_get_discovered_and_why_marketers_need_to_rethink_their_visibility_for_the_AI_age\"><\/span>This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">More than a third of consumers now start searching with AI rather than traditional engines. And customers from AI search channels already convert 4.4x more than organic search visitors, according to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/chatgpt-topic-authority-study\/\">Semrush study<\/a>. Plus, only 15.2% of the 1,094 categories the company analyzed had a clear owner. That means that 85% topics are still up for grabs for brands.<\/p>\n<p class=\"wp-block-paragraph\">Yet for many CMOs, building consistent visibility across LLMs such as ChatGPT, Claude, and Perplexity is still an emerging discipline \u2013 one that can be difficult to operationalize at scale. \u201cFor most businesses there are just a handful of things that, done consistently week after week, pay dividends over time,\u201d says Leigh McKenzie, Director of Online Visibility at Semrush. \u201cInvest in your brand, make sure your owned digital properties are technically sound and the content aligns with your brand message, and work to match your brand promise with your customer experience,\u201d he adds.<\/p>\n<p class=\"wp-block-paragraph\">To help marketing leaders learn how to grow and improve their AI visibility, Semrush is hosting Spotlight, a first-of-its-kind marketing conference in London on October 13. Spotlight will bring together AI marketing leaders from top brands such as OpenAI, LinkedIn, Wix, WPP, and Adobe to share their experience on building AI visibility. Together, senior marketers will share what they\u2019ve tried, what they\u2019ve learned, and what isn\u2019t working so well.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cAfter the initial uncertainty when AI search first arrived, we\u2019re now at a point where there are practical things you can do to build your AI visibility, and attending Spotlight will help teach you how,\u201d Leigh said.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Step into the AI spotlight<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.spotlightconf.com\/?utm_source=search_engine_land&amp;utm_medium=story&amp;utm_campaign=sel_article&amp;utm_content=spotlight_2026%20%C3%A7\">Spotlight<\/a> will take place in London, at Old Billingsgate, a Victorian landmark on the River Thames. The conference will welcome more than 1,000 CMOs, marketing directors, and senior brand leaders who are navigating how AI is changing the way people find and evaluate brands.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> partners including The Drum and Fortune, and Adobe as the visionary sponsor, the event programme includes two keynote stages, workshops, small-group mastermind sessions, networking, an expo, and interactive experiences. The conference will tackle questions such as:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>How can you help AI platforms cite your website and turn that exposure into a pipeline?<\/li>\n<li>Where should brands draw the human line, and what should AI never write?<\/li>\n<li>How can you create content that earns trust in an AI-saturated feed?<\/li>\n<li>How should you measure ROI and decide what to keep, what to cut, and where to double down?<\/li>\n<li>What h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens when AI fails in the real world, and how can teams build fallbacks that work?<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Attendees can shape their schedules around the challenges that matter most to their businesses instead of spending the day listening to broad predictions.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The speaker line-up features more than 80 experts across industries. They include Leila Woodington, Head of B2B Marketing for EMEA at OpenAI; Paula Ximena Mejia, VP of Marketing at Wix; and Daniel Hulme, Chief AI Officer at WPP. Speakers from McKinsey, ElevenLabs, Wise, Spotify, Johnson &amp; Johnson, Uber Eats, Getty Images, G2, and other leading companies will also take the stage.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">But the most useful insight may not come from the stage at all. It might emerge during a coffee-bar conversation that starts with: \u201cWe tried that, and you won\u2019t believe what happened next.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\"><strong>A two-day AI search sprint<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Semrush powers Spotlight with its proprietary search data, helping speakers and attendees ground conversations about brand performance in evidence rather than guesswork. Marketers who want more hands-on training can also attend the Semrush AI Search Bootcamp on October 12, the day before the main conference.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Find the right pass<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Conference passes start at \u00a3249 and include access to the Main Stage, expo, and post-event cocktails. The \u00a3529 All Access Pass adds the Enterprise Stage, workshops, and mastermind sessions. The \u00a3749 VIP Pass guarantees access to three masterminds and includes priority seating, two workshops, the exclusive VIP and speakers reception, and more.<\/p>\n<p class=\"wp-block-paragraph\">As discovery spreads across Google, social platforms, and AI assistants, marketers need a clearer view of where their brands appear and what they should do next. Spotlight aims to give them both: practical ideas they can put to work and a plan to help ensure that when AI responds, their brand forms part of the answer.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.spotlightconf.com\/register?utm_source=search_engine_land&amp;utm_medium=story&amp;utm_campaign=sel_article&amp;utm_content=spotlight_2026\">Register for Spotlight now<\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Artificial intelligenceLarge language modelOpenAISemrushAdobeBrand managementChatGPTChief marketing officerClaudeDigital marketingGetty ImagesGoogleLinkedInLondonMcKinsey &amp; CompanyPerplexity AISearch engine marketingSearch engine optimizationWix.comWPP plcYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+17 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/semrush-is-bringing-ai-visibility-under-the-spotlight-487137\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age. More than a third of consumers now start searching with AI rather than traditional engines. And customers from AI&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-746102","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=746102"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746102\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=746102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=746102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=746102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}