{"id":746302,"date":"2026-09-08T01:00:50","date_gmt":"2026-09-07T22:00:50","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-traditional-search-campaigns-in-ai-mode\/"},"modified":"2026-09-08T01:00:50","modified_gmt":"2026-09-07T22:00:50","slug":"google-tests-traditional-search-campaigns-in-ai-mode","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-traditional-search-campaigns-in-ai-mode\/","title":{"rendered":"Google tests traditional Search campaigns in AI Mode"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeee5490822b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeee5490822b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-traditional-search-campaigns-in-ai-mode\/#Google_is_testing_exact_and_phrase_match_Search_ads_in_AI_Mode_when_users_show_clear_direct_intent\" >Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-traditional-search-campaigns-in-ai-mode\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_testing_exact_and_phrase_match_Search_ads_in_AI_Mode_when_users_show_clear_direct_intent\"><\/span>Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear in its AI-powered search experience.<\/p>\n<p class=\"wp-block-paragraph\">This means advertisers may not need AI Max or Performance Max to get some exposure in AI Mode. The experiment gives conventional Search campaigns a path into AI Mode when a user\u2019s query shows clear, direct intent.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care.<\/strong> Traditional Search campaigns may now have a path into AI Mode without switching to AI Max or Performance Max. That could extend the reach of existing exact and phrase match campaigns while letting advertisers retain tighter keyword control, although the test is currently limited to queries where Google sees clear, direct intent.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a><\/strong>. Google Ads Liaison Ginny Marvin confirmed that Google recently kicked off a \u201csmall experiment\u201d allowing exact and phrase match keywords to serve text ads in AI Mode.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1094\" height=\"575\" http: alt=\"Higman Ginny Google Ads Linkedin OOrhckfT\" class=\"wp-image-487200\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT.png 1094w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT-768x404.png 768w\" data-lazy-sizes=\"(max-width: 1094px) 100vw, 1094px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1094\" height=\"575\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT.png\" alt=\"Higman Ginny Google Ads Linkedin OOrhckfT\" class=\"wp-image-487200\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT.png 1094w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/higman-ginny-google-ads-linkedin-OOrhckfT-768x404.png 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\"><\/figure>\n<p class=\"wp-block-paragraph\">The test was first spotted by AdSquire founder advertiser Anthony Higman, who said he confirmed the behavior across multiple campaigns and tests.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The details<\/strong>. Eligibility isn\u2019t unrestricted. Marvin said exact and phrase match keywords can trigger text ads in AI Mode only in cases where Google identifies \u201cexplicit and direct user intent.\u201d<\/p>\n<p class=\"wp-block-paragraph\">That means advertisers using more restrictive keyword targeting could potentially reach users in AI Mode without broadening their match types or moving those campaigns to Google\u2019s more automated campaign products.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Yes, but<\/strong>. Google is still positioning AI Max and Performance Max for Search as the products designed to capture more complex, conversational searches.<\/p>\n<p class=\"wp-block-paragraph\">Those campaign types also provide access to Google\u2019s newer AI Mode ad formats, including Highlighted Answers.<\/p>\n<p class=\"wp-block-paragraph\">Traditional Search campaigns, by comparison, are being tested specifically for text ads tied to clearer intent.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The big picture<\/strong>. The experiment shows Google is testing how its established keyword-based Search advertising system fits into AI Mode alongside its more automated campaign products.<\/p>\n<p class=\"wp-block-paragraph\">Rather than limiting AI Mode advertising to AI Max and Performance Max, Google is testing whether tightly targeted Search campaigns can participate when a user\u2019s intent maps directly to an advertiser\u2019s keywords.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What to watch<\/strong>. This is still a small experiment, and Google hasn\u2019t said how broadly the test is running or whether it will become a permanent feature.<\/p>\n<p class=\"wp-block-paragraph\">For now, exact and phrase match advertisers may begin seeing AI Mode as another place their existing Search ads can appear \u2014 but only when Google\u2019s systems determine the user\u2019s intent is explicit and direct.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Dig deeper.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7501374557593845760\/?dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287501705684619522048%2Curn%3Ali%3Aactivity%3A7501374557593845760%29\">Higman shares that Google is allowing restrictive match type in AI Mode. <\/a><\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleAnthony HigmanGinny MarvinGoogle AI ModeGoogle SearchAdSquireArtificial intelligenceGoogle AdsKeyword advertisingOnline advertisingSearch advertisingSearch engine marketing<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+7 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-traditional-search-campaigns-in-ai-mode-487199\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent. Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-746302","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=746302"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746302\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=746302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=746302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=746302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}