{"id":746663,"date":"2026-09-11T16:50:26","date_gmt":"2026-09-11T13:50:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-expands-data-manager-and-meridian-measurement-tools-2\/"},"modified":"2026-09-11T16:50:26","modified_gmt":"2026-09-11T13:50:26","slug":"google-expands-data-manager-and-meridian-measurement-tools-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-expands-data-manager-and-meridian-measurement-tools-2\/","title":{"rendered":"Google expands Data Manager and Meridian measurement tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aec5194b00f4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aec5194b00f4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-data-manager-and-meridian-measurement-tools-2\/#Google_is_rolling_out_new_data_tools_to_help_marketers_better_understand_what_drives_growth_and_where_to_invest\" >Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-expands-data-manager-and-meridian-measurement-tools-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_rolling_out_new_data_tools_to_help_marketers_better_understand_what_drives_growth_and_where_to_invest\"><\/span>Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what\u2019s driving growth \u2014 and where to spend next.<\/p>\n<p class=\"wp-block-paragraph\"><strong>What\u2019s new.<\/strong> Google is expanding Data Manager beyond Google Ads by integrating it into Google Analytics and Display &amp; Video 360, giving marketers more places to manage and activate first-party data.<\/p>\n<p class=\"wp-block-paragraph\">The company is also making the Data Manager API universal by adopting the IAB Tech Lab\u2019s ECAPI standard.<\/p>\n<p class=\"wp-block-paragraph\">And in Google Ads, a new Data Strength Uplift Metric will help advertisers quantify the value generated by their first-party data setup \u2014 potentially giving marketers a clearer business case for improving their data foundations.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Measurement gets an AI upgrade:<\/strong> Google is adding agentic capabilities to Meridian, its open-source marketing mix modeling platform.<\/p>\n<p class=\"wp-block-paragraph\">The AI-powered features will help marketers audit data quality, troubleshoot errors and get guidance while building models, reducing some of the technical complexity associated with marketing mix modeling.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Going beyond im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te conversions:<\/strong> Meridian will also let marketers incorporate brand signals, such as Branded Google Query Volume, into their models.<\/p>\n<p class=\"wp-block-paragraph\">That could help advertisers demonstrate how upper-funnel investments \u2014 including TV commercials and out-of-home advertising \u2014 influence brand demand and eventually contribute to sales.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Zoom out.<\/strong> Google is also launching Meridian GeoX globally, following a beta introduced earlier this year.<\/p>\n<p class=\"wp-block-paragraph\">The open-source tool lets marketers run causal geo-experiments to measure incrementality and then feed those results into their marketing mix models.<\/p>\n<p class=\"wp-block-paragraph\">That combination is important because MMM can identify relationships between marketing investment and business outcomes, while experiments can provide stronger evidence of whether the advertising actually caused the lift.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Why we care<\/strong>. To tackle fragmented tracking issues, Google is giving marketers more ways to connect first-party data, experimentation and modeling rather than relying solely on attribution.<\/p>\n<p class=\"wp-block-paragraph\">The bigger opportunity is moving from asking which channel received credit for a conversion to understanding which investments actually created incremental growth.<\/p>\n<p class=\"wp-block-paragraph\"><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/data-strength-updates\">Google is building a more connected measurement stack around Data Manager and Meridian<\/a> \u2014 with AI helping marketers clean up their data, understand what\u2019s driving results and make better decisions about where the next advertising dollar should go.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">GoogleArtificial intelligenceData management platformMarketing mix modelingTaylor Swift<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>lication programming interfaceGoogle AdsGoogle AnalyticsGrand Theft Auto VIAB Tech LabMarketing Analytics for Data-Rich Environments<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+6 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-expands-data-manager-and-meridian-measurement-tools-487963\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is rolling out new data tools to help marketers better understand what drives growth and where to invest. Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what\u2019s driving growth \u2014 and where to spend next. What\u2019s new. Google is expanding Data Manager beyond Google Ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-746663","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=746663"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746663\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=746663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=746663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=746663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}