{"id":746779,"date":"2026-09-12T18:45:24","date_gmt":"2026-09-12T15:45:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/"},"modified":"2026-09-12T18:45:24","modified_gmt":"2026-09-12T15:45:24","slug":"google-ads-data-shows-query-length-shift-post-ai-mode","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/","title":{"rendered":"Google Ads data shows query length shift post-AI Mode"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af2cf5d0d0bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af2cf5d0d0bd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#Longer_more_specific_searches_are_gaining_impression_and_conversion_share_while_short_queries_continue_to_lose_ground\" >Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#The_impression_migration_A_confirmed_and_deepening_trend\" >The impression migration: A confirmed and deepening trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#The_conversion_story_High_intent_moves_further_down_the_tail\" >The conversion story: High intent moves further down the tail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#From_prediction_to_imperative_Why_advertisers_must_act_now\" >From prediction to imperative: Why advertisers must act now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#Double_down_on_the_long_tail\" >Double down on the long tail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#Master_hyper-specific_ad_scent\" >Master hyper-specific ad scent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#Aggressively_realign_bidding_and_budgets\" >Aggressively realign bidding and budgets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#The_cost_of_waiting_is_rising\" >The cost of waiting is rising<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-data-shows-query-length-shift-post-ai-mode\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Longer_more_specific_searches_are_gaining_impression_and_conversion_share_while_short_queries_continue_to_lose_ground\"><\/span>Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from short, keyword-based searches to longer, more conversational queries.<\/p>\n<p class=\"wp-block-paragraph\">My initial analysis suggested that the mass adoption of LLMs like ChatGPT was beginning to influence user behavior on \u201ctraditional\u201d search platforms like Google.<\/p>\n<p class=\"wp-block-paragraph\">Now, with Google Gemini and specifically AI Mode, I thought it would be interesting to pull an updated data set extending through August 2026. <\/p>\n<p class=\"wp-block-paragraph\">After reviewing the data, I can confirm that this wasn\u2019t a temporary finding. The trend hasn\u2019t just continued, it\u2019s accelerated, making it one of the most significant and urgent developments for Google Ads advertisers today.<\/p>\n<p class=\"wp-block-paragraph\">What began as an observational shift has matured into a fundamental restructuring of user intent and interaction. The focus on \u201cthe keyword\u201d that you bid on, which defined a generation of search marketing, is rapidly being replaced by natural language.<\/p>\n<p class=\"wp-block-paragraph\">The updated data gives us a clearer view of this progression and how it\u2019s affecting search volume and performance metrics like CTR and CPC.<\/p>\n<h2 id=\"h-the-impression-migration-a-confirmed-and-deepening-trend\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_impression_migration_A_confirmed_and_deepening_trend\"><\/span>The impression migration: A confirmed and deepening trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">The initial analysis identified a decline in impression share for the shortest queries. That decline has since accelerated, reinforcing the shift toward greater specificity at the top of the search funnel.<\/p>\n<p class=\"wp-block-paragraph\">The \u201cImpression Query Length by Quarter\u201d chart clearly tracks this progression. Whereas 1-2-word queries once represented the undisputed bulk of user searches, their dominance has visibly eroded quarter after quarter.<\/p>\n<p class=\"wp-block-paragraph\">The updated data table, comparing January 2025 with August 2026, provides the most striking evidence of this acceleration. In our initial analysis, we saw the beginnings of this change. <\/p>\n<p class=\"wp-block-paragraph\">Now, we see the dramatic result: Impression share for 1-2-word queries has plummeted by an 18% absolute margin, falling from 42% to just 24%.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1228\" height=\"476\" http: alt=\"Jan 2025 vs Aug 2026\" class=\"wp-image-488039\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026.png 1228w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026-768x298.png 768w\" data-lazy-sizes=\"(max-width: 1228px) 100vw, 1228px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1228\" height=\"476\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026.png\" alt=\"Jan 2025 vs Aug 2026\" class=\"wp-image-488039\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026.png 1228w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Jan-2025-vs-Aug-2026-768x298.png 768w\" sizes=\"(max-width: 1228px) 100vw, 1228px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"734\" http: alt=\"Impression query length by quarter\" class=\"wp-image-488040\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter.png 1186w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter-768x475.png 768w\" data-lazy-sizes=\"(max-width: 1186px) 100vw, 1186px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"734\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter.png\" alt=\"Impression query length by quarter\" class=\"wp-image-488040\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter.png 1186w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Impression-query-length-by-quarter-768x475.png 768w\" sizes=\"auto, (max-width: 1186px) 100vw, 1186px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Confirming our earlier findings, this attention has moved directly to longer queries. The 3-4-word query bucket, which was already showing strength, has now definitively taken over as the new center of gravity for search impressions, surging from a 33% share to 48% \u2014 a 15% absolute increase.<\/p>\n<p class=\"wp-block-paragraph\">The shift suggests that users are increasingly using natural language in Google Search, submitting longer queries that provide greater context and detail. We\u2019re teaching consumers a new way to use the web to seek and gather information.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: AI Mode is Google\u2019s next ads engine \u2014 and it already knows how to monetize it<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-the-conversion-story-high-intent-moves-further-down-the-tail\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_conversion_story_High_intent_moves_further_down_the_tail\"><\/span>The conversion story: High intent moves further down the tail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">The most compelling part of this updated analysis lies in the conversion data. While our first look showed that longer queries were beginning to punch above their weight in conversion rates, the latest data reveal an explosive shift in commercial intent toward the long tail.<\/p>\n<p class=\"wp-block-paragraph\">Revisiting the \u201cConversions by Keyword Query Length\u201d chart, the trend is undeniable. The once-mighty 1-2-word query bucket, which drove 62% of conversions at the start of our analysis, now accounts for just 52% \u2014 a 10-point drop in a single year. The narrative from our first article holds true, but with far greater intensity.<\/p>\n<p class=\"wp-block-paragraph\">The summary data table drives this point home with staggering clarity. The conversion share for 1-2-word queries has collapsed, suffering a -35% absolute change over the analysis period. This is a monumental shift in advertiser performance. The primary beneficiary has been the 3-4-word segment, which has absorbed the majority of that share, rocketing from 20% to 46% \u2014 a 26% absolute gain.<\/p>\n<p class=\"wp-block-paragraph\">Furthermore, the even longer, hyper-specific queries are rapidly becoming conversion powerhouses. The conversion share for 5-6-word queries has <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>led, from 3% to 9%, and the share for 7+-word queries has quadrupled, from 1% to 4%.<\/p>\n<p class=\"wp-block-paragraph\">The shift is reflected in both conversion volume and conversion rate, driving greater efficiency. Below is a view of the indexed data for conversion rate by bucket. The conversion rate in the 3-4-word bucket has increased steadily each quarter. This trend is true for the other buckets as well, while the 1-2-word bucket conversion rate is decreasing.<\/p>\n<p class=\"wp-block-paragraph\">This demonstrates that the highest-intent users \u2014 those ready to make a purchase \u2014 are providing more detail than ever before. They\u2019ve moved beyond the initial discovery phase and are using search to finalize their decisions with highly specific, purchase-oriented queries.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"312\" http: alt=\"Conversion Rate Query Length\" class=\"wp-image-488041\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length.png 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length-768x250.png 768w\" data-lazy-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length.png\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"312\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length.png\" alt=\"Conversion Rate Query Length\" class=\"wp-image-488041\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length.png 960w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversion-rate-query-length-768x250.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1184\" height=\"728\" http: alt=\"Conversions by keyword query length\" class=\"wp-image-488042\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1.png 1184w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1-768x472.png 768w\" data-lazy-sizes=\"(max-width: 1184px) 100vw, 1184px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1184\" height=\"728\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1.png\" alt=\"Conversions by keyword query length\" class=\"wp-image-488042\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1.png 1184w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Conversions-by-keyword-query-length-1-768x472.png 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Google tests new conversational ad formats in AI Mode and Search<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-from-prediction-to-imperative-why-advertisers-must-act-now\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_prediction_to_imperative_Why_advertisers_must_act_now\"><\/span>From prediction to imperative: Why advertisers must act now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">When we first published our findings, our advice to embrace the long tail was a forward-looking recommendation. Today, it\u2019s an im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te and critical strategic imperative.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Advertisers who heeded the initial warning and began adapting their strategies are now reaping the rewards. Those who waited are falling behind at an accelerating rate.<\/p>\n<p class=\"wp-block-paragraph\">The strategic takeaways from the initial article are still valid and progressing along the same track, creating opportunities for brands that adopt these changes first. Here are three recommendations:<\/p>\n<h3 id=\"h-double-down-on-the-long-tail\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Double_down_on_the_long_tail\"><\/span>Double down on the long tail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">The growth is no longer theoretical. It\u2019s a sustained, quantifiable trend. It\u2019s time to move beyond experimentation and make long-tail and conversational query targeting a core pillar of your search strategy. This means investing serious resources into understanding the full spectrum of questions your customers are asking.<\/p>\n<h3 id=\"h-master-hyper-specific-ad-scent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Master_hyper-specific_ad_scent\"><\/span>Master hyper-specific ad scent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">The increasing specificity of search queries is a gift to savvy advertisers. When a user tells you exactly what they want, reflecting that language back to them in your ad copy and landing page is the key to unlocking the high conversion rates this traffic offers. The bar for \u201crelevance\u201d has been raised, and generic messaging will fail.<\/p>\n<h3 id=\"h-aggressively-realign-bidding-and-budgets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aggressively_realign_bidding_and_budgets\"><\/span>Aggressively realign bidding and budgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">The performance landscape has been redrawn. Continuing to pour budget into broad, high-cost head terms that are showing diminishing conversion share is a recipe for inefficiency.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The most successful advertisers will be those who audit their performance through the lens of query length and reallocate their budgets toward the more cost-effective, higher-converting long-tail segments.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: Google Ads search terms report: 5 tips for better results<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-the-cost-of-waiting-is-rising\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_cost_of_waiting_is_rising\"><\/span>The cost of waiting is rising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">To say things are changing is an understatement. At this speed, the advantage goes to advertisers who stay ahead of the curve and adjust along the way, rather than those who wait until it\u2019s too late to optimize. <\/p>\n<p class=\"wp-block-paragraph\">The way users search has changed for the better, and advertisers who adapt will own the future of search marketing.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">Search engine marketingConversion rate optimizationGoogleGoogle AdsLarge language modelChatGPTGeminiGoogle AI ModeGoogle SearchNatural language processingUser Intent<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+6 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-data-shows-query-length-shift-post-ai-mode-458162\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground. A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from short, keyword-based searches to longer, more conversational queries&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-746779","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=746779"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/746779\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=746779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=746779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=746779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}