{"id":747058,"date":"2026-09-15T14:12:20","date_gmt":"2026-09-15T11:12:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/"},"modified":"2026-09-15T14:12:20","modified_gmt":"2026-09-15T11:12:20","slug":"why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/","title":{"rendered":"Why ChatGPT Ads deserve a place in your 2027 media plan"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6a6ec3c87c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6a6ec3c87c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Cheap_inventory_and_low_competition_make_ChatGPT_Ads_worth_testing_But_Googles_distribution_advantage_may_make_it_short-lived\" >Cheap inventory and low competition make ChatGPT Ads worth testing. But Google\u2019s distribution advantage may make it short-lived.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#The_AI_platform_war_looks_a_lot_like_the_browser_wars\" >The AI platform war looks a lot like the browser wars<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#ChatGPT_cant_rely_on_a_distribution_network\" >ChatGPT can\u2019t rely on a distribution network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#OpenAIs_focus_isnt_advertising_Its_B2B\" >OpenAI\u2019s focus isn\u2019t advertising. It\u2019s B2B.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#C-suite_doesnt_scream_ad_or_media\" >C-suite doesn\u2019t scream ad or media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#B2B_sells_more_tokens_Thats_the_bigger_opportunity\" >B2B sells more tokens. That\u2019s the bigger opportunity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Why_you_should_still_test_ChatGPT_Ads\" >Why you should still test ChatGPT Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#ChatGPT_is_here_to_stay\" >ChatGPT is here to stay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Global_Q4_data_will_feed_your_2027_budget_roadmap\" >Global Q4 data will feed your 2027 budget roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Low_competition\" >Low competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Test_ChatGPT_Ads_but_dont_get_distracted\" >Test ChatGPT Ads, but don\u2019t get distracted<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/why-chatgpt-ads-deserve-a-place-in-your-2027-media-plan-2\/#Topics_on_this_page\" >Topics on this page<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Cheap_inventory_and_low_competition_make_ChatGPT_Ads_worth_testing_But_Googles_distribution_advantage_may_make_it_short-lived\"><\/span>Cheap inventory and low competition make ChatGPT Ads worth testing. But Google\u2019s distribution advantage may make it short-lived.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p class=\"wp-block-paragraph\">ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn\u2019t worth betting on in the long term.<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s the tension marketers need to understand. The advertising opportunity is developing as ChatGPT faces a tougher fight for dominance, particularly against Google\u2019s distribution advantage. The difference is in where each platform gets its users.<\/p>\n<h2 id=\"h-the-ai-platform-war-looks-a-lot-like-the-browser-wars\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_AI_platform_war_looks_a_lot_like_the_browser_wars\"><\/span>The AI platform war looks a lot like the browser wars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Overlay two charts and the story writes itself.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/browser-market-share#yearly-2009-2026\">Statcounter\u2019s browser market share data<\/a> from 2008 to 2026 tells the first half of the story. Internet Explorer collapses. Firefox fades into a loyal but marginal niche. Chrome climbs a slow, unstoppable staircase and never comes back down.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1134\" height=\"485\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Statcounters-browser-market-share-data.png\" alt=\"Statcounters Browser Market Share Data\" class=\"wp-image-488313\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Statcounters-browser-market-share-data.png 1134w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Statcounters-browser-market-share-data-768x328.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sensortower.com\/report\/state-of-ai-2026\/download\" target=\"_blank\" rel=\"noopener\">SensorTower\u2019s monthly active user data<\/a> for major AI assistants shows a similar pattern. ChatGPT rockets up, then flattens hard from September 2025 onward. Gemini draws a clean, steady diagonal straight through it. Claude shows solid traction but remains tiny compared to the other two.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"574\" http: alt=\"SensorTower's monthly active user data\" class=\"wp-image-488315\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/SensorTowers-monthly-active-user-data.png\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"574\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/SensorTowers-monthly-active-user-data.png\" alt=\"SensorTower's monthly active user data\" class=\"wp-image-488315\"><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Swap the logos and you\u2019re looking at the same graph:<\/p>\n<ul class=\"wp-block-list\">\n<li>ChatGPT sits in the Internet Explorer seat, the incumbent that defined its category and now has to fight for the next one.<\/li>\n<li>Claude lines up with Firefox, a well-loved product with a passionate, structurally limited base.<\/li>\n<li>Gemini takes the Chrome seat, not because it\u2019s the better product, but because it\u2019s plugged into an ecosystem that never has to ask permission to show up.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">What does that mean for your marketing dollar? The answer starts with distribution.<\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        See exactly how <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">your competitors win<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        Uncover the keywords, ads, landing pages, and strategies driving your competitors\u2019 paid search success\u2014and find your next opportunity to outperform them.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">Analyze your competitors<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h3 id=\"h-chatgpt-can-t-rely-on-a-distribution-network\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ChatGPT_cant_rely_on_a_distribution_network\"><\/span>ChatGPT can\u2019t rely on a distribution network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Chrome launched in September 2008 and got its traction from Google\u2019s distribution network, especially when Android piggybacked on it:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Source- Statcounter Mobile Operating System Market Share\" class=\"wp-image-488316\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share-768x432.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share-1200x675.png 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share.png\" alt=\"Source- Statcounter Mobile Operating System Market Share\" class=\"wp-image-488316\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share-768x432.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Operating-System-Market-Share-1200x675.png 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><figcaption class=\"wp-element-caption\"><em><em>Source: <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/os-market-share\/mobile\/worldwide\/#yearly-2009-2026\" target=\"_blank\" rel=\"noopener\"><em>Statcounter<\/em><\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"Source- Statcounter Mobile Browser Market Share\" class=\"wp-image-488319\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share-768x432.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share-1200x675.png 1200w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share.png\" alt=\"Source- Statcounter Mobile Browser Market Share\" class=\"wp-image-488319\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share-768x432.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Source-Statcounter-Mobile-Browser-Market-Share-1200x675.png 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"><figcaption class=\"wp-element-caption\"><em><em>Source: <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/browser-market-share\/mobile\/worldwide\/#yearly-2009-2026\" target=\"_blank\" rel=\"noopener\"><em>Statcounter<\/em><\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Gemini is inheriting that same compounding advantage, just further along the curve. It sits inside Google Search, Android, Workspace, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>. It doesn\u2019t need to win users from zero. ChatGPT has no equivalent. Every single user has to be earned, one <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>, one habit, one retention loop at a time.<\/p>\n<p class=\"wp-block-paragraph\">ChatGPT\u2019s audience basically flatlined in mid-2025, as seen above in the SensorTower graph. Worse, only 5% of this audience does not overlap with Google\u2019s:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"556\" http: alt=\"Audience overlap - Google and ChatGPT\" class=\"wp-image-488320\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT.png 821w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT-768x520.png 768w\" data-lazy-sizes=\"(max-width: 821px) 100vw, 821px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT.png\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"556\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT.png\" alt=\"Audience overlap - Google and ChatGPT\" class=\"wp-image-488320\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT.png 821w, https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/09\/Audience-overlap-Google-and-ChatGPT-768x520.png 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\"><figcaption class=\"wp-element-caption\"><em>Source: <\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/corp\/the-2026-generative-ai-landscape\/?ref=ppc.land\" target=\"_blank\" rel=\"noopener\"><em>SimilarWeb<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">If you were thinking about comparing ChatGPT with Apple\u2019s Safari, this should be the nail in the coffin: ChatGPT doesn\u2019t have an exclusive user base and isn\u2019t cannibalizing search behavior, either.<\/p>\n<p class=\"wp-block-paragraph\">Now compare ChatGPT with platforms marketers already treat as secondary channels: TikTok sits at roughly 2 billion monthly users globally, twice ChatGPT\u2019s reach.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Ask yourself what share of your media budget currently goes to TikTok, and you have a fairly honest benchmark for how much strategic weight ChatGPT Ads deserves today.<\/p>\n<h3 id=\"h-openai-s-focus-isn-t-advertising-it-s-b2b\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OpenAIs_focus_isnt_advertising_Its_B2B\"><\/span>OpenAI\u2019s focus isn\u2019t advertising. It\u2019s B2B.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">If you want another signal that OpenAI isn\u2019t betting the company on advertising, look at what\u2019s happening around Sam Altman, not just what he\u2019s building.<\/p>\n<p class=\"wp-block-paragraph\">In an October 2024 fireside chat at Harvard, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2024\/12\/02\/ads-might-be-coming-to-chatgpt-despite-sam-altman-not-being-a-fan\/\" target=\"_blank\" rel=\"noopener\">Altman called advertising a \u201clast resort\u201d business model<\/a>, saying \u201cads-plus-AI is sort of uniquely unsettling to me.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Fourteen months later, OpenAI launched ads anyway. That reversal tells you the company needed the revenue, not that advertising became the strategic center of gravity.<\/p>\n<h3 id=\"h-c-suite-doesn-t-scream-ad-or-media\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C-suite_doesnt_scream_ad_or_media\"><\/span>C-suite doesn\u2019t scream ad or media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">The latest leadership moves reinforce that reading. When OpenAI lost COO <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bradlightcap\/\" target=\"_blank\" rel=\"noopener\">Brad Lightcap<\/a> \u2014 a finance person \u2014 he was replaced by CRO <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/denisedresser\/\" target=\"_blank\" rel=\"noopener\">Denise Dresser<\/a>, formerly the CEO of Slack. She then got replaced by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dali-rajic-295912\/\" target=\"_blank\" rel=\"noopener\">Dali Rajic<\/a>, an enterprise security veteran.<\/p>\n<p class=\"wp-block-paragraph\">Notice how none of these executives came from ad sales or media? All of them are enterprise B2B people. That\u2019s where OpenAI\u2019s product energy is going: B2B.<\/p>\n<h3 id=\"h-b2b-sells-more-tokens-that-s-the-bigger-opportunity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_sells_more_tokens_Thats_the_bigger_opportunity\"><\/span>B2B sells more tokens. That\u2019s the bigger opportunity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Let\u2019s look at OpenAI\u2019s own 2030 revenue forecast. The company expects <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-20\/openai-forecasts-its-revenue-will-top-280-billion-in-2030\" target=\"_blank\" rel=\"noopener\">$280 billion<\/a> in revenue, with \u201conly\u201d $100 billion coming from ChatGPT Ads, according to Bloomberg. <\/p>\n<p class=\"wp-block-paragraph\">So where does the remaining $180 billion come from? B2B products.<\/p>\n<p class=\"wp-block-paragraph\">ChatGPT Work, released last month, hooks agents into inboxes, Slack, Notion, and Figma to handle multistep knowledge work for white-collar teams. A great way to sell more tokens, if you ask me.<\/p>\n<p class=\"wp-block-paragraph\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.theinformation.com\/briefings\/openai-starts-letting-customers-pay-ai-works\" target=\"_blank\" rel=\"noopener\">The Information<\/a> revealed that OpenAI is testing an outcome-based payment model for enterprise clients. In other words, they started eating up white-collar jobs (that\u2019s us, by the way) with a cost-effective solution. A solution that sells more tokens than a ChatGPT Pro subscription.<\/p>\n<p class=\"wp-block-paragraph\">Advertising is the bridge. Enterprise and API revenue are the destination. When a company\u2019s hiring and its products both point away from advertising, don\u2019t expect the ad business to get the company\u2019s focus.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: OpenAI expands ChatGPT ads globally and builds out its ad stacka<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"h-why-you-should-still-test-chatgpt-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_you_should_still_test_ChatGPT_Ads\"><\/span>Why you should still test ChatGPT Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">None of this means marketers should sit this one out. Losing the long-term platform war and being worth testing right now aren\u2019t contradictory positions, and treating them as one is exactly the mistake to avoid.<\/p>\n<h3 id=\"h-chatgpt-is-here-to-stay\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ChatGPT_is_here_to_stay\"><\/span>ChatGPT is here to stay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Start with stability. Microsoft booked $24 billion in revenue from OpenAI in its latest fiscal year, according to a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/technology\/ai\/articles\/microsoft-ai-sales-mostly-come-180651710.html\">Bloomberg analysis<\/a>. That\u2019s ~70% of Microsoft\u2019s total AI business. In most contexts, that level of customer concentration would be a red flag.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Here, it works the other way: Microsoft doesn\u2019t underwrite a partner at that scale without confidence in its staying power. For anyone hesitating because \u201cthe platform is too new to trust,\u201d that number should settle whether ChatGPT Ads will exist in two years.<\/p>\n<p class=\"wp-block-paragraph\">The more useful historical parallel isn\u2019t Internet Explorer, though. It\u2019s early TikTok Ads. <\/p>\n<p class=\"wp-block-paragraph\">Plenty of advertisers stayed on the sidelines in TikTok\u2019s first years, often for reasons closer to politics than marketing logic, even while the signals (a real base, genuine incremental reach, clear momentum) were already visible. The advertisers who tested early built a knowledge edge that took competitors years to close.<\/p>\n<h3 id=\"h-global-q4-data-will-feed-your-2027-budget-roadmap\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Global_Q4_data_will_feed_your_2027_budget_roadmap\"><\/span>Global Q4 data will feed your 2027 budget roadmap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">Timing reinforces the case. OpenAI expanded ChatGPT Ads to 31 European countries in August 2026, its largest market expansion to date, just ahead of Q4. That\u2019s not an accident.<\/p>\n<p class=\"wp-block-paragraph\">It lets OpenAI generate performance data to defend its 2027 budget conversations, and it lets early advertisers buy inventory and audience insights while CPMs and CPCs are still low, before competition and pricing catch up.<\/p>\n<p class=\"wp-block-paragraph\">This allows OpenAI to build a strong case based on lower CPMs than advertisers may see in a few months or years. Still, if it means better unit economics for early advertisers, I won\u2019t complain.<\/p>\n<h3 id=\"h-low-competition\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Low_competition\"><\/span>Low competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"wp-block-paragraph\">One advertiser, BestMoney, accounted for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/seranking.com\/blog\/chatgpt-ads-study\/\" target=\"_blank\" rel=\"noopener\">13.56%<\/a> of all ChatGPT ads in an SE Ranking study. This screams low competition.<\/p>\n<p class=\"wp-block-paragraph\">ChatGPT doesn\u2019t show more than one ad unit per user prompt. Compare that to Google stacking up to four ads in its search results. That means even less competition.<\/p>\n<p class=\"wp-block-paragraph\">Test this ad platform while costs are low and competition is limited.<\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Dig deeper: OpenAI reportedly blocks rival AI tools from advertising in ChatGPT<\/em><\/strong><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%); padding: 30px; width: 100%; max-width: 802px; color: #000000 !important; font-family: Arial, sans-serif; margin: 25px 0 30px 0; border-radius: 8px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1); position: relative; box-sizing: border-box;\">\n<div style=\"width: 100%; max-width: 100%; margin-bottom: 20px; text-align: left; padding-right: 20px; box-sizing: border-box;\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif; font-size: 30px; font-weight: normal; margin: 0; color: #000000 !important; line-height: 1.2;\">\n        Every click they win is <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;\">a customer you lose<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif; font-size: 18px; font-weight: 300; line-height: 25px; margin: 12px 0 0 0; color: #000000 !important;\">\n        See where competitors are investing, which keywords drive their results, and how to capture more of the market.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px;\">\n      <span id=\"semrush-one-cta\" style=\"display: inline-block; background-color: #FF642D; color: white; height: 44px; border: none; border-radius: 5px; cursor: pointer; font-size: 16px; padding: 0 24px; font-weight: bold; white-space: nowrap; box-sizing: border-box; text-decoration: none; line-height: 44px;\">See who\u2019s stealing your traffic<\/span>\n    <\/div>\n<\/p><\/div>\n<style>\n  @media (max-width: 768px) {\n    .headline-responsive {\n      font-size: 30px !important;\n      line-height: 1.3 !important;\n    }\n  }\n<\/style>\n<h2 id=\"h-test-chatgpt-ads-but-don-t-get-distracted\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Test_ChatGPT_Ads_but_dont_get_distracted\"><\/span>Test ChatGPT Ads, but don\u2019t get distracted<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"wp-block-paragraph\">Distribution wins in the long run, and that\u2019s Google\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> to lose, not OpenAI\u2019s to win. The plateau in ChatGPT\u2019s audience, the closing of the product moat, and a leadership shakeup that keeps pointing toward enterprise rather than advertising all say the same thing.<\/p>\n<p class=\"wp-block-paragraph\">But the tactical opportunity is real in the short term, and that\u2019s exactly what ChatGPT Ads is right now: cheap inventory, thin competition, and a limited runway before it becomes a crowded, expensive channel like every other platform.<\/p>\n<p class=\"wp-block-paragraph\">Test ChatGPT Ads. Build the knowledge edge while it\u2019s still cheap to build. Just don\u2019t confuse a tactical bet with a long-term platform strategy. Don\u2019t drop the prey for the shadow. Keep most of your resources on Google and Meta.<\/p>\n<div class=\"ttd-topics-display\">\n<div class=\"ttd-topics-content\">\n<h5><span class=\"ez-toc-section\" id=\"Topics_on_this_page\"><\/span>Topics on this page<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div class=\"ttd-topics-links\">ChatGPTBusiness-to-businessGeminiGoogleOpenAIAndroidAppleArtificial intelligenceBloomberg TelevisionClaudeContent marketingFigmaFirefoxGoogle ChromeGoogle SearchHarvard UniversityInternet ExplorerMarket shareMicrosoftNotionOnline advertisingSafariSam AltmanSE RankingSimilarwebSlackStatCounterTikTokYouTube<\/div>\n<\/div>\n<div class=\"ttd-topics-show-extra-button\">+24 more<\/div>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-ads-media-plan-488291\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cheap inventory and low competition make ChatGPT Ads worth testing. But Google\u2019s distribution advantage may make it short-lived. ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn\u2019t worth betting on in the long term. That\u2019s the tension marketers need to understand. The advertising opportunity is developing as ChatGPT faces a tougher fight&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-747058","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/747058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=747058"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/747058\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=747058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=747058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=747058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}