{"id":747308,"date":"2026-09-17T21:40:36","date_gmt":"2026-09-17T18:40:36","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/"},"modified":"2026-09-17T21:40:36","modified_gmt":"2026-09-17T18:40:36","slug":"pinterest-launches-visual-search-ads-at-its-advertiser-summit","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/","title":{"rendered":"Pinterest launches Visual Search Ads at its advertiser summit"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af133904c837\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af133904c837\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/#Eighty_billion_searches_a_month\" >Eighty billion searches a month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/#More_tools_for_advertisers\" >More tools for advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/#Restyle_and_Pinterest_Intelligence\" >Restyle and Pinterest Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-launches-visual-search-ads-at-its-advertiser-summit\/#Ads_inside_AI_products\" >Ads inside AI products<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/media.thenextweb.com\/2026\/09\/pinterest-san-francisco-headquarters-lobby.avif\" \/><\/p>\n<div id=\"article-main-content\">\n<blockquote>\n<p>\u201cTraditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,\u201d said Bill Ready, chief executive of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>.<\/p>\n<\/blockquote>\n<p>The company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.pinterest.com\/en-ca\/news\/new-pinterest-visual-search-performance-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">announced<\/a> Visual Search Ads on 17 September at Pinterest Presents, its annual advertiser summit. The format places advertisers in Pinterest search results and in Pin closeups.<\/p>\n<p>Advertisers can bid for a top response and send people straight to their own site. The ads support lower-funnel objectives and work with Performance+, the company\u2019s AI advertising suite.<\/p>\n<p>The format goes into beta for eligible advertisers in every Pinterest ad market in the coming weeks, Pinterest said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eighty_billion_searches_a_month\"><\/span>Eighty billion searches a month<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest users run more than 80 billion searches a month, according to company data from its second-quarter earnings. The vast majority are visual and more than half are commercial.<\/p>\n<p>Ready said more than 96% of those searches are unbranded, in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.pinterest.com\/en-ca\/news\/bill-ready-at-pinterest-presents-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">remarks<\/a> at the summit. People arrive with intent but before they have decided what to buy, he said.<\/p>\n<p>He also said Pinterest has 640 million monthly users, that it has set user records for 12 straight quarters, and that Gen Z is now more than half its audience. In May, TNW reported that the company had crossed $1bn in quarterly revenue on the same search bet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_tools_for_advertisers\"><\/span>More tools for advertisers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance+ is adding Priority Products, which lets advertisers pick the products to push during a seasonal launch or a promotion. Pinterest is also adding self-serve A\/B testing for creative, targeting and Performance+ campaigns.<\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a> Promotion, an objective built for app installs, is now in global beta with qualified advertisers. One advertiser saw \u201cup to an 85% improvement in cost per install\u201d against previous workarounds, the company said.<\/p>\n<p>That figure comes from a single US enterprise advertiser in an alpha test, Pinterest\u2019s own footnote says. It covers August 2025 to August 2026.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Restyle_and_Pinterest_Intelligence\"><\/span>Restyle and Pinterest Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Restyle, a consumer feature, is launching in beta in the US and Canada. It lets people photograph a room, then test and compare options in their own home.<\/p>\n<p>Users can prompt the AI to add wall art, furniture or plants, change paint colour and lighting, or swap and erase individual items, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2026\/09\/17\/pinterest-teases-a-new-restyle-feature-that-lets-you-redesign-your-room-with-ai\/\" target=\"_blank\" rel=\"nofollow noopener\">TechCrunch<\/a> reported. They can also ask for a different style, such as bohemian or industrial.<\/p>\n<p>Restyle is an early preview for now and rolls out more widely next month, according to TechCrunch. Pinterest says the feature runs on Pinterest Intelligence, its visual understanding of images, products, taste and intent.<\/p>\n<p>Pinterest said on Monday that Pinterest Intelligence combines Nvidia Blackwell GPUs and Nvidia Dynamo with open-source models and its own <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ads_inside_AI_products\"><\/span>Ads inside AI products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The summit also brought back Bring My Pinterest to Life, a connected <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">TV series<\/a>, for a second season. Creators Tay BeepBoop Nakamoto and Caroline Vazzana return.<\/p>\n<p>Other platforms are placing ads at the point of decision too. OpenAI is testing Sponsored Agents in ChatGPT. On Prime Day, AI assistants beat search at its own <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<p>Pinterest is changing its advertising model while a US judge puts Google\u2019s ad tech business under a monitor. Its chief financial officer, Julia Donnelly, announced her departure on 31 August.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/pinterest-visual-search-ads-performance-restyle\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTraditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,\u201d said Bill Ready, chief executive of Pinterest. The company announced Visual Search Ads on 17 September at Pinterest Presents, its annual advertiser summit. The format places advertisers in Pinterest search results and in Pin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-747308","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/747308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=747308"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/747308\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=747308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=747308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=747308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}