{"id":750174,"date":"2026-10-28T22:45:27","date_gmt":"2026-10-28T19:45:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing\/"},"modified":"2026-10-28T22:45:27","modified_gmt":"2026-10-28T19:45:27","slug":"ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing\/","title":{"rendered":"FTC demands Walmart, Target Uber hand over data on personalized pricing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aed2aab68c4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aed2aab68c4c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing\/#%E2%80%9CFTC_demands_Walmart_Target_Uber_hand_over_data_on_personalized_pricing%E2%80%9D\" >&#8220;FTC demands Walmart, Target Uber hand over data on personalized pricing&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CFTC_demands_Walmart_Target_Uber_hand_over_data_on_personalized_pricing%E2%80%9D\"><\/span>&#8220;FTC demands Walmart, Target Uber hand over data on personalized pricing&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content%2Fuploads%2Fsites%2F2%2F2026%2F10%2F146763497.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<p>The Federal Trade Commission is demanding information from Walmart, Uber and seven other companies on whether and how they use consumers\u2019 personal data such as location, browsing history and income to set individual prices, wages and job offers, a senior FTC official said Wednesday.<\/p>\n<p>The FTC is flexing its consumer protection powers ahead of the congressional elections next week, as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/data\/which-party-do-americans-want-run-congress-2025-11-05\/\" target=\"_blank\" rel=\"noreferrer noopener\">voters consistently rank<\/a> the cost of living as the most important issue.<\/p>\n<p>Target, along with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> services Lyft, DoorDash and Instacart, and airlines Delta, United, JetBlue, are also receiving demands, the official said.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Customer vehicles sit parked in rows within a parking lot beneath the primary corporate brand logo signage and exterior storefront facade of a Walmart retail store in Heber City, Utah, Friday, Oct. 2, 2026. <span class=\"credit\">ZUMAPRESS.com<\/span><\/figcaption><\/figure>\n<p>The FTC will use the information to eventually publish a study to help inform regulators and lawmakers about personalized pricing and wage setting practices.<\/p>\n<p>The advance of algorithmic pricing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, including tools that incorporate AI, has fueled concern that companies are able to set prices for shoppers on an individual basis in order to extract the maximum price each shopper would be willing to pay.<\/p>\n<p>Personalized pricing strategies are difficult to observe from the outside, because they serve different prices to different people. <\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>The FTC study aims to fill in that knowledge gap, demanding comprehensive information about the tools, strategies, and data companies use as well as how they affect prices, wages and job offers.<\/p>\n<p>Efforts by state lawmakers to ban personalized pricing, along with the use of algorithms to individually tailor wages, have taken off in recent years.<\/p>\n<p>The National Retail Federation has criticized the laws and defended retailers\u2019 use of data-driven discounts as a means of incentivizing loyalty.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The advance of algorithmic pricing technology, including tools that incorporate AI, has fueled concern that companies are able to set prices for shoppers on an individual basis. <span class=\"credit\">Photo Agency \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Target, along with app services Lyft, DoorDash and Instacart, and airlines Delta, United, JetBlue, are also receiving demands, the official said. <span class=\"credit\">Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>FTC Chairman Andrew Ferguson has said personalizing pricing could violate consumer protection laws where consumers do not expect it and that companies should expect enforcement.<\/p>\n<p>After the FTC called for public comment, hundreds of commenters urged the FTC to ban the practice outright. <\/p>\n<p>The FTC has said it does not have the authority to issue a blanket prohibition against the practice.<\/p>\n<p>JetBlue said it doesn\u2019t use personal information or web browsing history to set individual pricing.<\/p>\n<p>Fares are determined by demand and seat availability, and all customers have access to the same fares on jetblue.com and our mobile app.<\/p>\n<p>A Delta rep said in a statement: \u201cWe have zero tolerance for discriminatory or predatory pricing and fully comply with applicable privacy, pricing, and advertising laws.\u201d<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" >Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" target=\"_blank\" >News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2026\/10\/28\/business\/ftc-demands-walmart-target-uber-hand-over-data-on-personalized-pricing\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;FTC demands Walmart, Target Uber hand over data on personalized pricing&#8221; The Federal Trade Commission is demanding information from Walmart, Uber and seven other companies on whether and how they use consumers\u2019 personal data such as location, browsing history and income to set individual prices, wages and job offers, a senior FTC official said Wednesday&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":750175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/10\/146763497.jpg?quality=75&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[163952,70908,70937,70875,74132,5015,71089,1450,32332],"class_list":["post-750174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-10-28-26","tag-airlines","tag-artificial-intelligence","tag-ftc","tag-prices","tag-retailers","tag-target","tag-uber","tag-walmart"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/750174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=750174"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/750174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/750175"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=750174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=750174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=750174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}