{"id":751402,"date":"2026-11-04T19:35:20","date_gmt":"2026-11-04T16:35:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot\/"},"modified":"2026-11-04T19:35:20","modified_gmt":"2026-11-04T16:35:20","slug":"adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot\/","title":{"rendered":"Adobe puts its marketing AI agent inside ChatGPT, Claude and Copilot"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aee3a6dbfb6a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aee3a6dbfb6a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot\/#What_the_agent_does\" >What the agent does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot\/#New_connectors\" >New connectors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/adobe-puts-its-marketing-ai-agent-inside-chatgpt-claude-and-copilot\/#Adobe_inside_other_AI_tools\" >Adobe inside other AI tools<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/media.thenextweb.com\/2026\/11\/adobe-cx-enterprise-coworker-ai-platforms-graphic.avif\" \/><\/p>\n<div id=\"article-main-content\">\n<p>Adobe\u2019s AI agent for marketing teams now works inside ChatGPT, Claude, Gemini, Copilot and Databricks Genie, the company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20261104739560\/en\/Adobe-Integrates-Agentic-CX-Enterprise-Coworker-Into-AI-Platforms-from-Anthropic-Google-Microsoft-OpenAI-and-More\" target=\"_blank\" rel=\"nofollow noopener\">said on Wednesday<\/a>. Adobe expects Amazon Quick, IBM and Snowflake to follow soon.<\/p>\n<p>The agent, CX Enterprise Coworker, plans and runs customer experience work across Adobe\u2019s marketing software. In ChatGPT, it comes as a plugin. Adobe made the agent <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly available in June.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_agent_does\"><\/span>What the agent does<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adobe says the agent tracks campaign results and trends. It also forecasts audiences, improves customer journeys and helps with planning and project management. It runs with human oversight. It is built on two open standards for AI agents: the Model Context Protocol (MCP) and Agent2Agent (A2A).<\/p>\n<p>Anjul Bhambhri leads engineering for the product at Adobe.<\/p>\n<blockquote>\n<p>\u201cToday, marketers often use AI tools in isolation, without the organizational context and domain intelligence needed to personalize every stage of the customer lifecycle,\u201d Bhambhri said.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"New_connectors\"><\/span>New connectors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adobe also launched connectors that link the agent to other companies\u2019 systems through ready-made MCP servers. Partners include Amazon Ads, Demandbase, Microsoft Work IQ, RainFocus and Snowflake. There is also a connector for Meta ad campaigns. Marketers can then pull data and take actions across several systems with a single request, Adobe said.<\/p>\n<p>Consulting firms including Accenture, Deloitte Digital, EY, IBM and PwC are building industry-specific versions of the agent. Agencies such as dentsu, Havas, Omnicom, Publicis and WPP also add their own tools to it.<\/p>\n<p>Rob Howard runs Copilot\u2019s platform and extensibility work at Microsoft.<\/p>\n<blockquote>\n<p>\u201cThis gives marketing teams the speed and flexibility to orchestrate more personalized experiences at scale,\u201d Howard said.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Adobe_inside_other_AI_tools\"><\/span>Adobe inside other AI tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adobe says more than 20,000 brands use its software for content, customer engagement and brand visibility. In August, it put its creative tools inside ChatGPT. It has also signed agentic AI deals with Jet2 for holidays and Heathrow\u2019s new website.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/adobe-cx-enterprise-coworker-chatgpt-claude-gemini-copilot\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe\u2019s AI agent for marketing teams now works inside ChatGPT, Claude, Gemini, Copilot and Databricks Genie, the company said on Wednesday. Adobe expects Amazon Quick, IBM and Snowflake to follow soon. The agent, CX Enterprise Coworker, plans and runs customer experience work across Adobe\u2019s marketing software. In ChatGPT, it comes as a plugin. Adobe made&#8230;<\/p>\n","protected":false},"author":1,"featured_media":751403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.thenextweb.com\/2026\/11\/adobe-cx-enterprise-coworker-ai-platforms-graphic.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-751402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/751402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=751402"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/751402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/751403"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=751402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=751402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=751402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}