Adobe is now Disney\u2019s \u201cOfficial AI Innovation Partner<\/em>\u201d under a multi-year deal to build custom AI models trained on Disney\u2019s characters, settings and styles. It extends work with Walt Disney Imagineering to Disney\u2019s studio and ESPN. No financial terms were disclosed.<\/p>\n Adobe has become Disney\u2019s \u201cOfficial AI Innovation Partner<\/em>\u201d in a multi-year deal to build custom AI models around Disney\u2019s characters, the companies said on Monday<\/a>. They announced it at Adobe MAX, its creativity conference in Miami Beach. Neither disclosed financial terms.<\/p>\n Disney gets early access to Adobe tools such as Firefly, Photoshop and Premiere, plus its own team of Adobe engineers. With Firefly Foundry, Adobe\u2019s tool for building private models, the two will train AI on Disney\u2019s characters, worlds and art styles. Adobe says the results will be \u201ccommercially safe,<\/em>\u201d though Firefly itself now also offers OpenAI\u2019s image models.<\/p>\n The deal widens work that began at Walt Disney Imagineering, which designs Disney\u2019s theme<\/a> parks. In June, Adobe showed Imagineering tools that turn rough sketches into concept art and create images for franchises such as Frozen and Moana. Disney said those models were built on licensed and Disney-owned work.<\/p>\n Adobe will also join StudioLAB, the test lab of Disney\u2019s film studio. It will work with ESPN on using AI with fans and the sports network\u2019s archive. Much of the rest is marketing, with a bigger Adobe presence on Disney\u2019s media<\/a> and promotions at its parks and on its ships.<\/p>\n Hannah Elsakr, Adobe\u2019s vice president of generative AI new business ventures, called the deal \u201cthe next chapter of the relationship,<\/em>\u201d with AI used \u201cas an accelerant for artistic vision.<\/em>\u201d<\/p>\n It is Disney\u2019s latest move in AI, after it announced an AI ad tool in June. It licensed more than 200 characters to OpenAI\u2019s Sora video app in December 2025, then unwound the deal when OpenAI shut Sora down in March. A court filing last month showed Disney plans to spend about $180M over three years on Character.AI staff it is hiring.<\/p>\n<\/p><\/div>\n If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n If you want to read more like this article, you can visit our Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n\n
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