{"id":753141,"date":"2026-11-13T08:45:27","date_gmt":"2026-11-13T05:45:27","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/maybelline-makes-baffling-major-change-to-its-iconic-tagline\/"},"modified":"2026-11-13T08:45:27","modified_gmt":"2026-11-13T05:45:27","slug":"maybelline-makes-baffling-major-change-to-its-iconic-tagline","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/maybelline-makes-baffling-major-change-to-its-iconic-tagline\/","title":{"rendered":"Maybelline makes baffling major change to its iconic tagline"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6a7c79e5a0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6a7c79e5a0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/maybelline-makes-baffling-major-change-to-its-iconic-tagline\/#%E2%80%9CMaybelline_makes_baffling_major_change_to_its_iconic_tagline%E2%80%9D\" >&#8220;Maybelline makes baffling major change to its iconic tagline&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CMaybelline_makes_baffling_major_change_to_its_iconic_tagline%E2%80%9D\"><\/span>&#8220;Maybelline makes baffling major change to its iconic tagline&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content%2Fuploads%2Fsites%2F2%2F2026%2F11%2F148505123.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<p>Maybe, we\u2019re <em>over<\/em> it.<\/p>\n<p>Maybelline has just revamped its iconic tagline after over three decades. The \u201cMaybe she\u2019s born with it. Maybe it\u2019s Maybelline\u201d jingle has been stuck in the heads of TV watchers and makeup wearers since the \u201990s \u2014 but customers will need to memorize a new, slightly more confusing one.<\/p>\n<p>Along with the announcement of its new global brand ambassador, Miley Cyrus, the makeup brand dropped a new tagline \u2014 \u201cMaybe. We\u2019re born with it. Maybe. It\u2019s Maybelline.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The new tagline is \u201cMaybe. We\u2019re born with it. Maybe. It\u2019s Maybelline.\u201d <span class=\"credit\">Maybelline New York<\/span><\/figcaption><\/figure>\n<p>The change from \u201cshe\u2019s\u201d to \u201cwe\u2019re\u201d \u2014 and the extra period \u2014 is what has been updated for those who find the switch puzzling. The beauty company said the new line is now \u201can optimistic invitation for every woman to explore the possibilities within her through the confidence and freedom of self-expression that makeup can inspire,\u201d the company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/maybelline-new-york-reimagines-its-iconic-tagline-giving-maybe-a-new-meaning-for-a-new-era-302932458.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">said in a press release<\/a>.<\/p>\n<p>The brand also said the single periods between the words now \u201ctransforms a question into a declaration of infinite possibility.\u201d But fans aren\u2019t buying it.<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Consumers are trashing the more than 110-year-old beauty brand, calling the new tagline confusing and woke.<\/p>\n<p>One <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/slayxgt\/status\/2120213518456873259\" target=\"_blank\" rel=\"noopener\">user on X wrote<\/a>, \u201cWOKE 3.0 \u2013 we\u2019re so back,\u201d thinking the improved slogan was about inclusivity rather than the \u201cinfinite possibility\u201d of what it means to be a woman.<\/p>\n<p>Another <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/AshlieJere\/status\/2120312460280299986\" target=\"_blank\" rel=\"noopener\">X user commented<\/a> on the grammar, \u201cWhy are there so many periods? It looks like a damn typo.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Miley Cyrus is the latest Maybelline ambassador  <span class=\"credit\">Maybelline New York<\/span><\/figcaption><\/figure>\n<p>The company said in a press release that the change is meant to redefine how makeup makes people feel, not just how they look. The brand pointed to a study from McKinsey where just over half of consumers globally revealed beauty means feeling confident.<\/p>\n<p>In a 2026 European consumer study, 79% said makeup goes beyond <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance, allowing consumers to feel confident and expressive.\u00a0<\/p>\n<p>\u201cTogether, these findings reflect the role makeup can play in building confidence, encouraging self-expression and giving women the freedom to explore different sides of themselves, at every age,\u201d the statement said.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The beauty brand has not changed the tagline in over 30 years <span class=\"credit\">Maybelline New York<\/span><\/figcaption><\/figure>\n<p>While X was flooded with negative comments, others liked the switch and its new youthful ambassador.<\/p>\n<p>\u201cLove the evolution! Beauty comes in every shade, shape, and form. Everyone deserves to feel beautiful, confident, and represented. A powerful message for a new generation,\u201d a user <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/domnic_u\/status\/2120345787171233943\" target=\"_blank\" rel=\"noopener\">wrote on the platform<\/a>.<\/p>\n<p>Another commented on the addition of Cyrus to the Maybelline brand writing, \u201cAlways has been the most supportive celebrity!! I love her so much.\u201d<\/p>\n<p>Regardless of whether fans love it, one thing is clear: Maybelline\u2019s new tagline is going to take some getting used to. Maybe. Just maybe.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" >Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" target=\"_blank\" >News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2026\/11\/12\/lifestyle\/maybelline-makes-major-change-to-its-iconic-tagline\/\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Maybelline makes baffling major change to its iconic tagline&#8221; Maybe, we\u2019re over it. Maybelline has just revamped its iconic tagline after over three decades. The \u201cMaybe she\u2019s born with it. Maybe it\u2019s Maybelline\u201d jingle has been stuck in the heads of TV watchers and makeup wearers since the \u201990s \u2014 but customers will need to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":753142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2026\/11\/148505123.jpg?quality=75&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[164085,70623,25651,62543],"class_list":["post-753141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-12-26","tag-makeup","tag-miley-cyrus","tag-models"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/753141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=753141"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/753141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/753142"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=753141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=753141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=753141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}