{"id":77940,"date":"2020-09-29T19:04:40","date_gmt":"2020-09-29T16:04:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/7-interesting-brands-to-watch-at-tnw2020\/"},"modified":"2024-10-15T10:40:53","modified_gmt":"2024-10-15T07:40:53","slug":"7-interesting-brands-to-watch-at-tnw2020","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/","title":{"rendered":"#7 interesting brands to watch at TNW2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ddcefc03bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ddcefc03bb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Huawei\" >Huawei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Polestar\" >Polestar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Ikea\" >Ikea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#ABN_AMRO\" >ABN AMRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Smartlyio\" >Smartly.io<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Adobe\" >Adobe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/7-interesting-brands-to-watch-at-tnw2020\/#Contentstack\" >Contentstack<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Although we\u2019ve spent a big chunk of this year at home, that hasn\u2019t kept innovators down. In fact, a lot of your most loved and followed brands have taken this time to debut new ideas and products that will break boundaries, disrupt outdated processes, and offer original solutions for the new normal we\u2019re now entering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over 100 brands are set to showcase what\u2019s been going on behind the scenes and take part in some of the biggest tech debates of our age at this year\u2019s\u00a0TNW2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are just a few on our radar this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huawei\"><\/span><strong>Huawei<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year Huawei became one of the&nbsp;<a href=\"https:\/\/www.theverge.com\/2020\/7\/30\/21347685\/worlds-biggest-smartphone-company-huawei-overtakes-samsung-canalys\" target=\"_blank\" rel=\"noreferrer noopener\">largest smartphone<\/a>&nbsp;manufacturers in the world. But to stay in the lead, it will need to offer up some exciting new ideas this year. And that\u2019s exactly what we\u2019re expecting from Global Chief Brand Officer Andrew Garrihy\u2019s TNW session on seamless connected living.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Love your devices but hate the clunky process of switching and sharing information between them? Remembering multiple passwords and messing with settings could be a thing of the past. Huawei\u2019s vision for the future is one in which our devices are actually working together to make our lives easier. Find out more about what this could mean for you at TNW2020.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens in the next few months, it\u2019s certain we\u2019ll see interesting things coming from the tech giant.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polestar\"><\/span><strong>Polestar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Electric automotive brand Polestar made waves this year with the release of its first fully-electric car, Polestar 2. The much-anticipated car was unveiled at the end of February 2020\u2026 just as lockdown measures were introduced across its global markets. Despite this potential setback, the company quickly organized a plan to enable global, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> distance-friendly test drives and virtual Q&amp;As. And it seems these efforts paid off as automotive journalists have responded with positive ratings for the new model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While riding high from its Polestar 2 success, the company did something quite unexpected. Last week, Polestar announced it would start publishing carbon footprint details of its electric cars in full. In a shockingly honest\u00a0<a href=\"https:\/\/www.polestar.com\/uk\/electric-sustainability\/transparency\/\" target=\"_blank\" rel=\"noreferrer noopener\">press release<\/a>\u00a0the company explained, \u201cIt\u2019s tempting to assume that we can achieve a sustainable and emission-free future by simply getting everyone to drive electric cars. But the truth is a lot more complicated.\u201d The company is calling on other automakers to release information about their carbon emissions, and, perhaps most importantly, their calculation methodology. You can read more about their transparency report\u00a0here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also hear more about the company\u2019s Polestar 2 strategy and the radical transparency movement it started at TNW2020 this week.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ikea\"><\/span><strong>Ikea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone\u2019s beloved Swedish furniture store has used lockdown to move forward with its plan to become fully \u201ccircular\u201d by 2030. The idea is to eventually get to a point when all its furniture can be either repaired, reused, or recycled. To do this, Ikea teamed up with the Ellen MaCarthur Foundation in June, a non-profit focused on accelerating the transition to a circular economy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of its many plans to achieve this goal include opening its first second-hand shop later this year and introducing more sustainable designs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s not all. Are you a fan of the famed Ikea meatballs? Well they\u2019ve recently introduced a new fully plant-based version. As the company&nbsp;<a href=\"https:\/\/www.ikea.com\/gb\/en\/new\/a-plant-ball-for-meat-lovers-pubccb49b20#:~:text=The%20meatball%20reimagined,IKEA%20meatball%20%E2%80%93%20minus%20the%20meat.\" target=\"_blank\" rel=\"noreferrer noopener\">explained<\/a>, \u201cIt has the same great taste and texture of the IKEA meatball, but only 4% of the climate footprint.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ABN_AMRO\"><\/span><strong>ABN AMRO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just like any other industry, the COVID-19 recession has made a major impact on the financial sector. But if any bank is poised to find a novel approach to the situation, it\u2019s ABN AMRO, which is dedicating it\u2019s&nbsp;<a href=\"https:\/\/www.abnamro.com\/en\/newsroom\/newsarticles\/2020\/abn-amro-shares-compute-power-in-battle-against-corona.html\" target=\"_blank\" rel=\"noreferrer noopener\">computing power<\/a>&nbsp;to search for cures and treatments for diseases, like COVID-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while the world continues to grapple with COVID-19, the fight against financial crime continues. Did you know that every year more than \u20ac 2.4 trillion is laundered, worldwide? This money is then often used to finance drugs and human trafficking, terrorism, and other crimes. ABN AMRO has teamed up with a number of other banks and tech specialists to build sophisticated detection capabilities that will enable them to identify and prevent financial crime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join Robin de Jongh, ABN AMRO\u2019s Managing Director Detecting Financial Crime, and Ivich Hoffman, Product Owner Connect for Detecting Financial Crime, for this fascinating session.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smartlyio\"><\/span><strong>Smartly.io<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lockdown measures presented sudden and unexpected changes for businesses across the globe. Those that were already digitized and active in online marketplaces came out on top, while others had to hustle to find new ways to reach and communicate with customers. While some countries have since loosened restrictions, it\u2019s clear that consumer behaviors have been reshaped for good by this experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After winning a slew of \u201cBest in 2020\u201d awards this summer from the user ratings platform G2, social media advertising company Smartly.io is joining the list of TNW speakers. As the tool of choice for the likes of Uber, Under Armour, Zalando, eBay, and more, the company\u2019s speakers are sure to provide valuable insights into the post-COVID world of social media marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adobe\"><\/span><strong>Adobe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your inner creative will be happy to hear that Adobe will take the virtual stage again this year with some intriguing sessions. From guarding your content against malicious content manipulators to maintaining brand consistency across remote teams and departments, join in for a dose of inspiration (or several).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever the company has been up to these last months, it\u2019s certain they\u2019ll have come up with some exciting new tools and functions to make our work and creative lives so much better. (Simple but effective, my personal favorite is its recent \u2018liquid mode,\u2019 a tool that can finally reformat PDFs for mobile. Thank you, Adobe!)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contentstack\"><\/span><strong>Contentstack<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least, in the hyper-competitive virtual marketplace we find ourselves in, we\u2019ll need to step up the digital experiences we\u2019re providing to our customers. As we saw during the confinement, more and more retailers are experimenting with emerging tech like VR, AR, and MR <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>. From virtual fashion shows to Augmented Reality fitting rooms, some of the biggest fashion brands brought their designs straight to people\u2019s living rooms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not just major brands with larger experienced tech teams and budgets who can benefit from this technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.contentstack.com\/platforms\/headless-cms\" target=\"_blank\" rel=\"noreferrer noopener\">Contentstack<\/a> is one of the hottest CMS providers to watch right now, coming up with new solutions that are helping the likes of Sephora, Riot <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s, and Chase take advantage of new tech. The company is set to speak at a joint session with their client, Valtech, about how retailers can create a proof of concept for their own Augmented Reality experience in a matter of weeks. Don\u2019t miss it!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the\u00a0Schedule\u00a0and\u00a0Speaker List\u00a0for more of what\u2019s to come at this year\u2019s TNW2020. If you haven\u2019t\u00a0registered for a ticket\u00a0yet, it\u2019s time to get moving. Inspiring talks, interesting side chats, and lucrative 1:1 networking opportunities await. Sweatpants not only welcome but applauded.<\/p>\n\n\n<div>\n<div class=\"post-paidNotice post-paidNotice--below\">\n<p class=\"post-paidNotice-text\">This article is brought to you by <a href=\"https:\/\/www.abnamro.com\/en\/index.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ABN Amro<\/a>, <a href=\"http:\/\/www.huawei.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Huawei<\/a>, <a href=\"https:\/\/www.contentstack.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Contentstack<\/a>, <a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adobe<\/a>, <a href=\"https:\/\/www.smartly.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Smartly.io<\/a>, and <a href=\"https:\/\/www.polestar.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Polestar<\/a>.<\/p>\n<\/div>\n<\/div>\n<blockquote>\n<p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/tech\/2020\/09\/29\/7-interesting-brands-to-watch-at-tnw2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Although we\u2019ve spent a big chunk of this year at home, that hasn\u2019t kept innovators down. In fact, a lot of your most loved and followed brands have taken this time to debut new ideas and products that will break boundaries, disrupt outdated processes, and offer original solutions for the new normal we\u2019re now entering&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":77941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/09\/tnw2020-why_attend-feature_img-1280x7201.jpg&signature=8c15c763bd93b3c754f259ab5f39f56e","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[117,73503,17813,73504],"class_list":["post-77940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business","tag-talks","tag-virtual-reality","tag-web-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/77940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=77940"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/77940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/77941"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=77940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=77940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=77940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}