{"id":78002,"date":"2020-09-29T19:13:21","date_gmt":"2020-09-29T16:13:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/this-tech-startup-wants-you-to-eat-gentrified-gruel\/"},"modified":"2020-09-29T19:13:21","modified_gmt":"2020-09-29T16:13:21","slug":"this-tech-startup-wants-you-to-eat-gentrified-gruel","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/this-tech-startup-wants-you-to-eat-gentrified-gruel\/","title":{"rendered":"#This tech startup wants you to eat gentrified gruel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a367e8050fbc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a367e8050fbc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/this-tech-startup-wants-you-to-eat-gentrified-gruel\/#These_oats_stand_for_something\" >These oats stand for something.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/this-tech-startup-wants-you-to-eat-gentrified-gruel\/#Todays_top_stories\" >Today\u2019s top stories<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#This tech startup wants you to eat gentrified gruel<br \/>\n<\/strong>&#8221;<\/p>\n<h3 class=\"article-sub-head\"><span class=\"ez-toc-section\" id=\"These_oats_stand_for_something\"><\/span>These oats stand for something. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<div class=\"article-content-wrapper\">\n<p>Whether you\u2019re hunkering down at home to wait out the pandemic or dodging mind-numbingly bad headlines about the impending presidential election, you need the right fuel to get through the oppressive monotony of everyday life. You need Mush.<\/p>\n<p>If you have not stumbled upon one of the company\u2019s Instagram ads yet, Mush sells overnight oats, which are oats that are cold-soaked in milk overnight until they congeal into a ready-to-eat, pudding-like concoction the next morning. They\u2019re pretty good! That is, if you can get past the texture and gruel-like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance.<\/p>\n<p>Exhibit A:<\/p>\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCMD6zID9wB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:640px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CCMD6zID9wB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CCMD6zID9wB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\">\u2728??\u2728\u2b50\u200b<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/mush\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\"> MUSH OVERNIGHT OATS<\/a> (@mush) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-07-03T17:33:23+00:00\">Jul 3, 2020 at 10:33am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<\/figure>\n<p>There\u2019s something else you should know: Overnight oats are not difficult to make by yourself. You pour your ingredients into a mason jar, you refrigerate, you eat. Voila. <\/p>\n<p>Some people don\u2019t feel confident in their ability to find the perfect oat-to-milk ratio, or they genuinely don\u2019t have the time to prepare meals\u2014and that\u2019s fine. But how much of a premium do you have to pay if you want Mush to do the work for you?\u00a0<\/p>\n<p>A 12-pack of single-serving Mush tubs currently goes for $60 on Amazon. <em>Sixty. Dollars. <\/em>That\u2019s five bucks per serving of gentrification gruel.<\/p>\n<p>By comparison, you can buy a 41-ounce bag of gluten-free <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/GF-Harvest-PureOats-Gluten-Rolled\/dp\/B00IWQKDU6\/ref=sr_1_1?dchild=1&amp;keywords=gluten+free+oats&amp;qid=1601386522&amp;s=amazon-devices&amp;sr=1-1\">Harvest PureOats<\/a> (which has 28 half-cup servings of oats) on Amazon right now for $8.93. Or you can go to your local grocery store and buy a tub of store-brand oats for a couple of bucks.\u00a0<\/p>\n<p>Why the staggering up-charge for Mush oats? Part of it is the convenience fee, and part of it is the unique flavor options, including apple pie, strawberry, coffee, coconut cream, and strawberry. But it also paramount that you, dear reader, understand that Mush is woke.\u00a0<\/p>\n<p>Per the company\u2019s website, Mush is in the business of \u201chelp[ing] people feel, think, and do better\u201d by \u201cmak[ing] healthy food convenient and delicious so that you can incorporate more of it into your life.\u201d Never mind that cost factors heavily into convenience and healthy eating remains a privilege that many people cannot afford. Mush would rather direct your attention to this <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CFVDZwpjRc0\/\">Ruth Bader Ginsburg quote<\/a> it shared on Instagram.\u00a0(It also was featured on <em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/sharktanktales.com\/mush-shark-tank-update\/\">Shark Tank<\/a><\/em> and tried to hire a \u201c<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CDtxTLojl-E\/\">chief meme officer<\/a>.\u201d)<\/p>\n<p>It\u2019s thus, you guessed it, another millennial-branded tech startup that tries to reinvent the wheel by streamlining a product that is\u2026 already cheap and easy to produce. Per its packaging, the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.bizjournals.com\/dallas\/news\/2018\/08\/15\/shark-tank-success-mush-bringing-in-solid-sales.html\">San Diego-based<\/a> company re-brands milk as \u201cmylk.\u201d As <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> user @quakerraina noted after running into another Mush Instagram ad, \u201c<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/quakerraina\/status\/1310641645029736448\">We\u2019ve entered this stage of dystopia<\/a>.\u201d<\/p>\n<p>Inhibitive costs notwithstanding, Mush\u2019s gentrification gruel is probably delicious. You can buy it <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/MUSH-Overnight-Gluten-Free-High-Fiber-Strawberry\/dp\/B086457HQY?ref_=ast_sto_dp\">here<\/a> if you feel so inclined. Do what you need to do to cope with the hellscape that is 2020.<\/p>\n<hr class=\"wp-block-separator\">\n<h3><span class=\"ez-toc-section\" id=\"Todays_top_stories\"><\/span>Today\u2019s top stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure class=\"wp-block-table is-style-stripes\">\n<table>\n<tbody>\n<tr>\n<td>BLM protesters confront Louisville business owner about Breonna Taylor<\/td>\n<\/tr>\n<tr>\n<td>Mom interrupts Google Meets class after teacher\u2019s remarks about George Floyd<\/td>\n<\/tr>\n<tr>\n<td>Woman twerking for Salt Bae\u200b gets berated by abusive \u2018boyfriend\u2019 in viral TikTok<\/td>\n<\/tr>\n<tr>\n<td><em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/dailydot.us18.list-manage.com\/subscribe\/post?u=557794e049a42cb8dcdf4eacc&amp;id=14207741b3\">Sign up<\/a>\u00a0to receive the best of the internet straight to your inbox.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure><\/div>\n<p><\/p>\n<div class=\"dd-article-leadart-image-credit\">\n<p>                                                                                                <span class=\"dd-article-leadart-image-credit-segment\"><br \/>\n                                        <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CFc-zmjjVOi\/,%20https:\/\/www.instagram.com\/p\/B_U6xxwj9sm\/\">@mush\/Instagram, @mush\/Instagram<\/a><br \/>\n                                    <\/span><\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.dailydot.com\/unclick\/mush-oats-gentrification-gruel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#This tech startup wants you to eat gentrified gruel &#8221; These oats stand for something. Whether you\u2019re hunkering down at home to wait out the pandemic or dodging mind-numbingly bad headlines about the impending presidential election, you need the right fuel to get through the oppressive monotony of everyday life. You need Mush. If you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":78003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.dailydot.com\/wp-content\/uploads\/2020\/09\/mush_oats_gentrification_gruel.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-78002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/78002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=78002"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/78002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/78003"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=78002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=78002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=78002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}