{"id":8298,"date":"2020-06-15T18:49:00","date_gmt":"2020-06-15T15:49:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/mattress-business-bounces-back-after-coronavirus-lockdowns-end\/"},"modified":"2020-06-15T18:49:00","modified_gmt":"2020-06-15T15:49:00","slug":"mattress-business-bounces-back-after-coronavirus-lockdowns-end","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/mattress-business-bounces-back-after-coronavirus-lockdowns-end\/","title":{"rendered":"#Mattress business bounces back after coronavirus lockdowns end"},"content":{"rendered":"

“#Mattress business bounces back after coronavirus lockdowns end<\/strong>”<\/p>\n

\n The US mattress business has bounced back after months of shutdowns from the coronavirus pandemic kept customers away.<\/p>\n

Sales at Holder Mattress Co. were up about 30 percent last month, compared with a year ago, after the company started letting people back into its two northern Indiana stores, said Lauren Taylor, president and granddaughter of the company\u2019s founder.<\/p>\n

\u201cThere\u2019s either a lot of pent-up demand\u201d for bedding, she said, \u201cor people are looking at spending money at home, since they can\u2019t spend it on things like vacations.\u201d<\/p>\n

Holder is one of several small businesses Reuters is tracking through this downturn and the now-nascent recovery. Millions of small businesses in the US face an uncertain future after the novel coronavirus pandemic shut down shops, restaurants, schools and travel<\/a> in the world\u2019s biggest consumer economy.<\/p>\n

Taylor said the company has adapted to rules and restrictions she never imagined before the crisis. When she first reopened a month ago, for instance, Taylor required customers to make app<\/a>ointments to shop, so they could control who was in the store and sanitize surfaces between every shopper.<\/p>\n

Indiana moves to the fourth phase of its reopening on Friday, when retail stores can operate at full capacity. Taylor said she\u2019ll allow multiple shoppers then, adding \u201cwe won\u2019t turn anybody away.\u201d<\/p>\n

Another key part of her business, home delivery, is still facing restrictions. To limit potential exposure for her workers, for instance, she requires buyers to have just one person in the home in contact with the delivery crew, and for that person to fill out a health questionnaire ahead of time.<\/p>\n

Last month\u2019s strong sales are a bright spot for Taylor, but she\u2019s still nervous about the months ahead.<\/p>\n

The company received just over $100,000 from the Payroll Protection Program, a federal program aimed at keeping people employed through the shutdowns. Taylor never laid off any of her nine employees.<\/p>\n

Taylor said the PPP funds will run out this week and she\u2019s confident she\u2019ll get the loan forgiven by submitting detailed records of how she spent the money. The program specified that most, but not all, of the funds be used to keep workers employed. \u201cWe\u2019ve documented more than necessary,\u201d she said, adding the spread sheet she received from her bank doesn\u2019t require the detailed breakdown of spending she\u2019s accumulated.<\/p>\n

She\u2019s also been approved for a $282,600 Economic Injury Disaster Loan. That\u2019s a 30-year loan with a 3.75 percent interest rate, which she said will give her company an important buffer.<\/p>\n

The biggest surprise so far has been customers\u2019 attitudes about masks, she said.<\/p>\n

Customers at their store in Carmel, Ind., a 95,000 population upscale suburb of Indianapolis, have happily donned face coverings, she said, while many customers at her Kokomo, Ind., store balked. Kokomo is a 58,000 population, blue-collar city.<\/p>\n

With the state\u2019s new reopening guidelines, that will no longer be an issue, Taylor said. \u201cMasks will go from recommended to optional \u2014 we will no longer press people to wear them,\u201d she said, though staff will continue to be masked for the near term.\n <\/p><\/div>\n

Source<\/a><\/span><\/p>\n

\n

If you want to read more Business News<\/a> articles, you can visit our General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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“#Mattress business bounces back after coronavirus lockdowns end” The US mattress business has bounced back after months of shutdowns from the coronavirus pandemic kept customers away. Sales at Holder Mattress Co. were up about 30 percent last month, compared with a year ago, after the company started letting people back into its two northern Indiana…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[17048,17049],"class_list":["post-8298","post","type-post","status-publish","format-standard","hentry","category-general","tag-mattress-business-bounces-back-after-coronavirus-lockdowns-end","tag-the-us-mattress-business-has-bounced-back-after-months-of-shutdowns-from-the-coronavirus-pandemic-kept-customers-away"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/8298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=8298"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/8298\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=8298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=8298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=8298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}